In addition to
the brand license deal with Nokia, Foxconn and HMD paid $ 350 million to Microsoft (msft) last May for the assets to manufacture Nokia (nok) phones.
Late last year, BlackBerry signed a software and
brand licensing deal with TCL granting them the rights to design, manufacture, sell and provide customer support for BlackBerry - branded mobile devices.
Not exact matches
Other than the large - scale
branding and
licensing deals, like the shirts and hats at Walmart and Kohl's, I own those companies and I am backing them.
The strength of the Nokia
brand - crucial to the success of such
licensing deals - is also open to debate.
Meanwhile, Linton said Canopy has already begun collaborating on cannabis - based drinks with Constellation
Brands since the Corona - beer maker signed a
deal to acquire a nearly 10 - per - cent stake in the
licensed producer for $ 245 million in October.
The company is working on
licensing deals that will soon result in Winnebago -
brand camping and tailgating gear.
Such
brand -
licensing deals - as Nokia has struck for the N1 tablet - are less profitable than manufacturing and selling its own products, but also less risky.
Asked about rumors that Nokia was looking to re-enter the handset market, Chief Executive Rajeev Suri said last week he was looking into ways to bring the
brand back into the consumer market through
licensing deals.
They sold the rights to the
brand name to the
licensing company Authentic
Brands Group in a cash
deal worth US$ 195 million.
At this point, you might want to enlist the help of an outside expert, such as a
licensing agent, whose business is built on understanding the marketplace, analyzing the commercial potential of a character,
brand, or design concept, and then using his or her network of contacts to turn concepts into
deals.
Specifically, it afforded Playboy the cash to recruit what Flanders calls a «world - class management team,» kill off 70
brand - weakening
licensing deals and relocate from its original headquarters in Hefner's native Chicago to a glitzy refurbished Beverly Hills office and photo studio (swanky full bar included, of course).
These
licensing and marketing
deals have not only generated revenue, but rather brilliantly extended the fame and value of the Trump
brand in the process.
Hasbro's
licensing model, which includes
deals with Walt Disney Company (DIS) and DreamWorks, and its in - house
brands, Monopoly, My Little Pony, Nerf, and Play - Doh among others, provide many profitable business lines.
This enthusiasm and its influence on consumer spending represents a huge potential for global companies — from sponsorship
deals to
licensing, distribution, and
branding.
While the Trump Organization both owns and operates some of its flagship properties in the United States, such as Trump Tower in New York, the hotel in Vancouver is one of many
licensing deals through which third - party companies pay to operate their hotels under the Trump
brand.
Taiyo Kagaku Co Ltd (Taiyo) and DSM, a leading global manufacturer and marketer of nutritional ingredients and have entered into a
licensing deal, effective July 1, 2014, which will transfer the entirety of the Teavigo
brand EGCg business to Taiyo.
Kit
deals are not traditional sponsorship
deals — they are
licensing deals, which enable the kit manufacturers to use the club's
brand to sell
branded apparel.
Edu - Science was granted rights to a multi-year
licensing deal to develop, manufacture and distribute Scientific American
branded science toys for children ages six and up.
This includes the unnamed third - party that will be producing Nook -
branded tablets in the future via the
licensing deal announced in June.
Their
brands and their
licensing deals remain their strongest advantage.
Having been
dealing with the Warhammer
license for eight years, they were given free reign to craft a
brand new story and characters for their game.
We have particular experience in polishing games translated from non-European cultures, and
dealing with the restrictions placed on
brands by corporate
license holders.
The new Schwalbe comes from Munich - based GOVECS GmbH, which has been producing scooters and other small electric vehicles since 2009, in part due to acquiring the
licensing rights
deal for the
brand name and forming a technology partnership with Bosch.
acting (with Vernon Flynn QC) in an arbitration concerned with
brand licensing arrangements, which settled in a
deal estimated to be worth US$ 225 million (ICC);
Orange has signed a content distribution
deal with Fox Mobile Distribution to bring its aggregated and
licensed content, including
branded S...
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(It's also now adding its ninth
brand, Magnavox, this spring, thanks to Funai Electric's decision to extend its Roku TV
licensing agreement beyond its existing
deal with Philips.)
Late last year, Finnish
brand HMD Global signed a
licensing deal to release Android devices that carry the Nokia
brand.
It's fitting, sort of, that the BlackBerry
brand is now trying to find new life as an Android - with - a-keyboard device, produced by Chinese electronics firm TCL under a name -
licensing deal.
Nokia -
branded phones are back in the market thanks to a
licensing deal with HMD Global.
Following HMD global signing a
licensing deal to release Android devices that carry the Nokia
brand — an agreement that's not very different from Blackberry's partnership with TCL — we finally got our first glimpse the company's upcoming smartphones during Nokia's Mobile World Congress press conference earlier today.
HMD Global Oy, the company the currently owns the Nokia
brand through a
licensing deal, is responsible for that particular business.
Under the terms of the
deal, Nokia can't
license the Nokia
brand to anyone that might use it to sell mobile phones for a period of 30 months.
In December, the company struck a
licensing deal that gave it sole use of the Nokia
branding on all future phones and tablets it'll manufacture.
The handset has been manufactured by their hardware partner TCL In, September, BlackBerry had announced that it would stop manufacturing and designing the smartphones, and had outsourced the same to Chinese electronics company TCL under a
brand -
licensing deal.
But its
brand has gone back on the mobile market across much of Europe and India thanks to a
licensing deal with HMD Global, a new company led by former Nokia executives and backed by Chinese electronics giant Foxconn.
Core Competencies Business Development • Sales Management • Marketing • Real Estate • Insurance • Budget & Forecasting Key Account Management • Strategic Alliance Management • Complex
Deal Management • Strategic Marketing Product Launches •
Licensing • Communications • Contract & Price Negotiation • Motivation & Leadership
Branding & Positioning • Market Trends • Forecasting • Negotiation • Territory Development • Client Relations Operations Management • Program & Product Development
Licensing deals are normal and if I swore off of any
brand using a celebrity, I'd never travel abroad, drive, or wear underwear - a recipe for binge watching Netflix (who, to my knowledge, hasn't used a celebrity endorsement yet).