Sentences with phrase «brand market share»

In Q1, it secured 24 % of new - to - brand market share in the second - line setting.

It's Fisher Snack brand market share has improved from 3 % to 4 %, and the produce nut market share has increased from 0.6 % to 1.3 % over the same time.

Not exact matches

His niche is what he calls the pre-luxury market — the sweet spot between $ 300 and $ 600 — sharing shelf space with brands like Stuart Weitzman and Aquatalia, and once dominated by names such as Cole Haan and Donald J. Pliner, before they were sold and repositioned at a lower price point.

As power is consolidating in the VC industry, with fewer firms getting a greater share of LP funding, VC firms are beginning to realize the power that branding and marketing can have on dealflow and their ability to raise capital.

There has been a significant re-ranking of insolvency firms in WA, with some relatively new brands winning market share from the big players.

Booking.com had the second - largest travel agency brand share last year globally at 3.9 percent, behind only Chinese travel giant Ctrip, according to market - research firm Euromonitor International.

Despite that, L Brands shares trade at a valuation roughly equal to the overall market's.

Established brands are threatened by the boom in craft brews, and wine and spirits are taking up more market share.

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

My background in the marketing - heavy sport of NASCAR for over a decade was somehow overlooked during my pitch, but as someone who has seen the gam - met of the best and the worst of marketing, I wanted to share several principles to help steer my fellow entrepreneurs, Shark Tank or not, along a successful path in marketing their brands.

Three years ago, Coach was hemorrhaging market share, suffering the effects of a discount - fueled expansion that tarnished its brand and drove customers away.

Follow these 7 steps to sharpen content for mobile users that they'll actually read, engage with and share, boosting your brand's word - of - mouth marketing.

Michael Brand, CEO of Dor, a foot traffic analytics provider, shares, «Foot traffic is a vital layer of information for a retailer to optimize how they staff their store, measure marketing effectiveness and calculate their in - store conversion rate, illuminating additional insights into sales trends that would have otherwise gone unnoticed.»

«Overall we view the [third quarter] result as disappointing and suggestive the company continues to lose share in the majority of markets / categories, with prestige beauty brand SK - II accounting for the majority of growth,» wrote analysts at Stifel.

Adidas Group, which owns Adidas, Reebok, and golf brand TaylorMade, is still the No. 1 sports apparel brand (not footwear) in the world by market share.

CR's analysis of the available government and industry sunroof failure data suggests that the problem is spread across the industry but is more prevalent in some brands — notably Kia and Hyundai — than their overall market share would indicate.

They enter the market with new ideas and innovations to share, and bigger companies often follow their leads and devise their own branded versions.

«To gain market share, brands will look to lower prices.»

Store brands» market share has risen to 17.5 percent over the past two years after hovering around 16 percent for over a decade.

Private labels: Shoppers Drug Mart's in - house brands, including Life and Quo cosmetics, added 1,200 new products and are expected to reach 19 % market share by the end of 2009.

The Canadian retail playground has also gotten too crowded, with foreign fashion brands like H&M and Zara increasing their market share by driving down prices and constantly changing styles.

Technology is also helping brands like Pizza Hut, Domino's, and Papa John's take market share from other restaurant brands.

But the past few years have been tough on casual restaurants — a vast category that occupies everything between fast food and fine dining — as chains have surrendered market share to a growing wave of upscale fast - food brands like Five Guys and Freshii.

And despite the growing share of marketing dollars spent online, television is still a favourite medium for the brands spending the biggest bucks.

The popularity of the traditional Asian shared dish, offering cost - conscious diners healthy, homegrown fare — slivers of meat and vegetables served in a broth — is giving McDonald's, Yum Brands and others a run for their money in China's $ 174 billion fast food market.

Its share of the market more than doubled to 11 % just four years later, as beer drinkers are increasingly attracted to smaller, local brands.

Nike Inc., with its namesake brand, Air Jordans, and Converse, has scooped up a nearly 50 % share of the U.S. athletic footwear market.

Kellogg said it also gained market share in the cracker aisle, led by Kellogg's «Big 3» brands in that space (Cheez - It, Club and Town House).

At the center of some of the most important conversations in marketing, he regularly shares his knowledge of the industry with some of the smartest minds in brand marketing.

In the suit, Unilever acknowledged that Just Mayo was taking market share from its Hellmann's brand.

That's according to Libby Gill, CEO of the Los Angeles - based business coaching and brand strategy firm Libby Gill & Company, who recently published «Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.»

From 1963 to 1966, as Hertz ignored the Avis campaign, the market - share percentage gap between the two brands shrunk from 61 - 29 to 49 - 36.

«The big beauty brands will have to work harder to maintain the market because it's their market to lose and if these major fashion players nibble away at the edges, it has a diluting effect on the market share these cosmetic companies have,» Saunders added.

While overall smartphone market growth has slowed in recent years, we continue to see good opportunities for Apple to gain market share in both developed and emerging markets due to its significantly superior user experience, human - computer interface, and premium branding.

Its brand has become synonymous with Kleenex and other household products when it comes to fighting deadly allergies; in fact, the EpiPen enjoys a near - monopoly on the market with annual sales of more than $ 1.3 billion and nearly 90 % U.S. market share in the space.

«Nike's brand investment, innovation levels and extensive global distribution network should allow further market share growth, often at the expensive of local competitors,» Goldman Sachs said in a recent note.

Multimedia, such as mobile marketing, livecasting and podcasting, photo, video and file sharing, can spread the word about your company and help build brand awareness in a very unique and powerful way.

For example, hair - care brand Pantene's U.S. market share sagged from 17.3 % in 2009 to 13.8 % at the end of 2012, according to A.C. Nielsen.

Osterloh then reiterated that Chrome OS is a «huge initiative» in the company, and noted its market share gains in the US and UK, but then said, «It's clearly a big thing for the company, but no, no plans for us with laptops, Google - branded [laptops].»

«Amazon's online pure - play model is becoming increasingly critical for many brands to maintain overall market share,» analyst Brian Nowak wrote in a note to clients.

If you go to the grocery store and think about «Dilly Dilly,» you're probably going to automatically go to the beer that is top of mind — one of the top three market share brands.

But while major brands like Yahoo and Twitter have launched iOS apps first, Android is now dominating the smartphone race in the U.S. with 53 percent market share, compared to 36 percent for iOS, according to comScore's latest report.

When the deal is completed, Campbell will get the largest share of the pretzel business and two of the fastest growing potato chip brands on the market, Cape Cod and Kettle Chips.

The company is getting its growth by taking market share from what Simon calls «dead or dying brands.»

If you can incorporate more meaningful feedback into your product, service or brand, chances are you'll get more market share, have happier customers and make Lord Kelvin proud.

Chief financial officer Mark Lindsay said most of the growth was in the Red Rooster brand in NSW and Victoria, where the company had a much lower market share than in Western Australia.

As the next big wave of ecommerce growth happens in the B2B market, these brands are turning to their B2C peers for guidance how to take advantage of modern technology to create buying experiences that differentiate them from competitors and help them seize a greater share of the market.

Since then, the brand has increased its sandwich biscuit take to 46 % and launched an Oreo wafer cookie that's nabbed 30 % of the wafer market, to boost its overall share to almost 15 %.

Sculley has been closely following the ways social media has shaped the marketing industry by allowing customers to communicate with one another and share honest opinions about brands and products.

Franchise brands can realize much more of their market share if they embrace these key concerns of millennials.