Sentences with phrase «brand marketer in»

Gramercy Products is one of the largest branded marketers in the United States, Canada, Europe, South America, and Australia, of pet products under the Hasbro brand Nerf.

Not exact matches

Madeline is a savvy marketer who creates opportunities for brands in the digital space.
As Vijay Chittoor, a marketing thought leader and the founder and CEO of Blueshift wrote:» «Marketing Automation 1.0» was all about reacting to simple «events» in a user's journey with a brand, with simple rules set up by marketers.
It's often the case that brand health is a leading business indicator for marketers, but BRP's showing in this year's survey might just be behind the game.
Any marketer will tell you: a strong brand aids in the performance of your online media.
In «Romancing the Brand: How Brands Create Strong, intimate Relationships with Consumers,» branding expert Tim Halloran argues that today's effective marketer must foster a deep, committed, and emotionally connected relationship with their consumer base.
As a marketer, I always think I have a sense of my own «personal brand» in the workplace.
Every good marketer knows that a big part of branding is being flexible and responding to what's happening in the marketplace.
Marketers do it in hopes of getting «influencers» to sprinkle their brands with the pixie dust of peer endorsement.
Back in April, Trusted Media Brands conducted a survey with 300 advertisers and marketers who were at a recent event.
In developing the new brand, Dickinson hired a diverse team of marketers from all over the retail sector, led by a former head marketer for Loblaws.
Forrester VP and principal analyst Nate Elliot writes in a blog post marketers couldn't «count on much organic reach or engagement anyway» and points to an Ogilvy report which stated large brands» Facebook posts reached only 2 percent of fans.
So marketers working in these industries soon realized they needed to delve deeper into themes to really add value for their target consumers, regardless of whether the content directly «sells» their product or brand.
For marketers in any industry, tremendous opportunities lie with becoming a trusted brand marketing to the Latina segment.
In March, Patricio told a crowd of marketers in Belgium that he believes it takes a minimum of five years for any brand to gain a foothold in China: «We're betting bigtime on Bud and Harbin.&raquIn March, Patricio told a crowd of marketers in Belgium that he believes it takes a minimum of five years for any brand to gain a foothold in China: «We're betting bigtime on Bud and Harbin.&raquin Belgium that he believes it takes a minimum of five years for any brand to gain a foothold in China: «We're betting bigtime on Bud and Harbin.&raquin China: «We're betting bigtime on Bud and Harbin.»
For marketers in any industry, then, there are tremendous opportunities to becoming a trusted brand marketing to the Latina segment.
«If marketers don't have a real handle on the emotional side of the purchase and engagement process, they end up with a «placeholder,» one whose name people know but don't know for anything in particular, and have absolutely no [brand] advantage.
Women are already the Holy Grail for marketers: they make 85 % of all brand purchases, three - quarters of women identify as the primary shopper in their household and almost one in four shop at least once a day.
In order for brands and marketers to win on Facebook, they need to develop truly exceptional content.
These sort of foul - ups are not uncommon in the corporate world, where social media marketers have tweeted embarrassing messages from official brand accounts.
Shipments fell at six of the seven top craft beer brands in 2017, according to Beer Marketer's Insights.
A service that allows advertisers to target users who tweet about specific television shows, which was available only to a few brands when it launched in May of this year, is now available to any marketer running a U.S. - wide campaign.
After spending 17 years developing and marketing products at Avon, Revlon, and other big brand marketers, Donald Lepone in 1987 founded NutraMax, where he could develop his own brand - name products.
The brand ambassador is a highly coveted but oft - elusive tool in the marketer's arsenal; the golden snitch of the marketing world, if you'll forgive a «Harry Potter» reference.
The results obtained by Harley Davidson has highly inspired marketers in industries ranging from packaged goods to industrial equipment to build communities around their own brands as well.
A few weeks back I wrote about skin - cream marketer Beiersdorf, which was sanctioned by consumer protection authorities in the U.S. and Canada because it claimed one of its Nivea - brand skin cream products helped users slim down.
The Next Evolution of Marketing can be applied to billion - dollar brands or small businesses, to consumer marketers and B2B firms, in both highly developed markets and developing nations around the world.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories.
«Retail brands often take a hit with negative consumer perceptions when they decorate for Christmas too soon,» marketer Linda Duke warned in an NBC News interview.
As a marketer, our roster of brands in their respective categories couldn't be more exciting.
Cue the eye - rolling among film buffs and beer lovers alike, but this is just the latest example of how brand involvement in entertainment, from product placement to original properties, has become the new frontier for marketers.
Social media marketers essentially perform two functions on their brand pages: They post content that their followers will like, and engage in conversations with followers on a one - on - one basis.
During downturns, marketers must balance efforts to pare costs and shore up short - term sales against investments in long - term brand health.
To be in business today, our most important job is to be head marketer for the brand called you.
The middle portion of the buyer's journey is equally as important in defining a brand's longevity and the success of its content marketing strategy, but many content marketers either devalue this middle process or fail to invest in its maturation.
Mr. Shea has also served as a director, Chairman, Executive Chairman, Chief Executive Officer, President or Managing Director of a variety of companies including H.J. Heinz Company in Europe, a manufacturer and marketer of a broad line of food products across the globe, John Morrell & Company, Specialty Meats Company, each an international meat processing firm, Grupo Polymer United in Latin America, a plastics manufacturer, Roncadin GmbH, a food processor operating across Europe, Premium Standard Farms, New Energy Company of Indiana and United Brands Company where he was Head of Global Corporate Development.
Brand Awareness & Website Visitors — The traditional marketer will consider the top of the marketing funnel the stage in which someone for the first time is interacting with your bBrand Awareness & Website Visitors — The traditional marketer will consider the top of the marketing funnel the stage in which someone for the first time is interacting with your brandbrand.
As more journalists and marketers develop skillsets focused on content marketing and others notice the hiring spree in this area of marketing, more professionals will continue to cater their personal brands to adapt to roles in this niche.
Any Digital Marketer living in today's age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers.
The Smync Team is a group that built our platform and provides our services because we're an experienced team who knows the problems all marketers face, knows there is a better way to do and is passionate about helping brands and agencies build Social Brand Advocacy in this age of social / mobile first, distrust of marketing and the importance of real business results from marketing.
This eBooklet provides a guide to understanding the challenges that marketers in today's always connected, social and mobile first environment face and provides a perspective on why engaging with authentic brand advocates and igniting a movement can provide high - performing, sustainable results and business impact.
Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first - party data.
After nearly 20 years in the corporate and ad agency worlds as a copywriter and brand strategist, veteran marketer Rachel Parker set out in 2010 to help businesses succeed by growing their relationships online.
There's a lot of joyful buzz in the air as marketers squeeze brand messages into the holiday season, or into one of the latest items in the Trump news cycle (see Tweet of the week, below).
And, like pretty much all food marketers, the company is tweaking its online strategies to cement its brands in people's minds as they surf online.
Solis contends that in today's always - on, always - connected world, customer experience is what drives a brand's reputation, and therefore marketers need to be effective experience architects.
The other part, and this is my background in marketing speaking, this is a brand that marketers would love to work on.
Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
At Evol8tion, she helped startups secure their first customers through brand partnerships, and as a VP at Zenith Media was recognized an industry pioneer in the mobile space; her cutting edge collaborations were often featured in Mashable, Adage, Mobile Marketer, and Mediapost.
Madeline («Mady») is a savvy marketer who creates opportunities for brands in the digital space.
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