Traditionally,
brand marketers talk about their customers as falling into one of four loyalty buckets:
Not exact matches
I sat down with Margaret Molloy, the chief
marketer at Siegel + Gale, to
talk about what goes into building a
brand.
Authentic
brands should live it and breath it — but not
talk too much about it, says this
marketer and adviser.
Douglas will be
talking about the developer ecosystem that's growing around Google Assistant, and specifically about «Actions» — Google's term for tools and features that let
brands,
marketers, developers and others interact with users through Google Assistant.
When
marketers talk about
brand impressions, they're basically admitting that they can't create a customer via social media.