Many business travelers count on the Best Western
brand name when traveling to the region, knowing that they'll have spacious, clean rooms and great service.
Logitech is an established
brand name when it comes to high - quality cheap gaming mice, having practically invented them.
You can enjoy great customer service from the well - known Ergobaby
brand name when you purchase this product.
Rite Aid will be a wholly owned subsidiary of Walgreens operating under its own
brand name when the deal is completed.
Whatever the origin, a name is only considered
your brand name when it's protected in commerce.
Millennials have lived through economic uncertainty as teens and have learned from the mistakes of their parents» generation when it comes to the responsible use of credit, buying a home before they're financially ready, and looking for value rather than
brand names when making major purchases.
Get specific with product and
brand names when you can; that type of specificity often helps you stand out.
Not exact matches
And then there are people like Jason Klein the young
branding executive who,
when hired to rename the Hartford minor league baseball team, chose the bizarre, seemingly ridiculous, and ultimately ingenious
name, Yard Goats.
When naming a business, don't fall into the trap of making it so incomprehensible that your
brand is lost.
When we started our
brand, the Virgin
name was perceived as so risqué that we weren't allowed to register it with the British Patent Office for three years, because the officials there thought it was rude.
The only time this is not true is
when you're buying generic
brands in the grocery store — you're often getting the same product that's in the
brand -
name packaging.
When asked, frequent travelers can quickly
name their top three favorite
brands in the travel industry.
Bury points out that a
brand name has to work in many contexts — as a URL, a searchable company
name and something that sounds right
when spoken out loud — and shouldn't be so complicated that you're spelling it out for people.
Truthfully,
when your
name becomes your
brand - supported visually, explained verbally, introduced with a handshake and a business card, underpinned by product packaging and mobile interface - we will all accept it as we should, as you intended.
In the same way that
brand standards dictate a color palette to a designer, or coding standards dictate
naming conventions to an engineer, management standards take guesswork out of the equation, informing every manager at the organization what to do, and
when.
When your domain
name matches your business
name, you have a far better chance of being remembered while at the same time keeping your
branding cohesive and unified.
It can be devastating for a small business
when a giant firm runs out ahead, does its song and dance, and gets the
brand name or logo associations.
The company's new TV division is also appealing to yesteryear; it's being
branded as Mainframe Entertainment, the
name the company scrapped in 2006
when it was acquired by Rainmaker Income Fund.
Deciding on a
brand name can be a difficult and lengthy process, but
when time and effort are invested in finding the right
name, it will grow into one of your most important
brand assets.
Not every
name is going to encompass all of these factors, but considering them gives a better sense of how memorable a
name may be
when it reaches the eyes and ears of a
brand's audiences.
When defining your
brand, make sure you choose both your
brand name and potential slogans very carefully.
The results of the «experiment» would suggest that people strongly preferred Pepsi
when brand names were removed (though as Malcolm Gladwell would later suggest, the test was flawed).
You've been conditioned through advertising to believe the
name brand is always the better product, and while that may sometimes be true, often there's no substantial difference, especially
when the main ingredients in a product are the same.
After all, patients and doctors who choose Valeant's drugs
when an identical generic version is available are already volunteering to pay extra for the
brand name.
When Cramer was younger, he used Old Spice deodorant because his grandfather did, shaved with Gillette because his Pop liked the
brand, drove a Ford because Pop drove one and filled his prescriptions at the local drugstore where the employees knew him by
name.
There are a ton of things to consider
when buying a mattress, including firmness, materials, warranties, return policies, and whether to go with a direct - to - consumer mattress startup or a big -
name brand.
In America,
when you hear the
brand name Pabst Blue Ribbon, a very specific image comes to mind — the cheap beer beloved by hipsters and frat guys.
For someone whose last
name is a celebrated technology
brand, I was pleasantly surprised to note that Jake Dyson had no airs about him
when I met the man during his visit to the UAE in late February.
What does a century - old
brand do
when it grows out of the very business that inspired its
name?
It's part of HMD Global's quest to resurrect the Nokia
brand name, which it inherited in 2016
when the startup and another Foxconn subsidiary company bought Microsoft's entry - level phone business for $ 350 million.
THE OUTCOME: Now that retailers are required to hide their cigarettes, forcing customers to ask for
brands by
name, Philip Morris's no -
name trick began to confuse customers who weren't sure what they'd get
when they asked for Marlboros.
In launching a new company, resist the urge to be overly creative and dull
when dreaming up your
brand name.
You're going to face flak from peers and loved ones
when you turn your back on a
brand -
name company to work for an unknown one.
What happens to an apartment building in New York City
when its
named after the least popular
brand in New York City?
The startup Formspring.me was just four months old
when it closed a $ 2.5 million angel round of funding last month from 10
name -
brand investors, among them angel funds, individual entrepreneurs — even a venture capital firm.
«
When choosing a financial institution to open your money market account, you should consider one that has been incorporated for a long time with high ratings and a reputable
brand name,» Hardy said.
What does social media really do for a
brand, especially
when that
brand isn't one of the well established
names that permeate the global market?
He put up huge buildings and casinos, borrowed to do it, nearly wiped out, came back as a
brand name that often needed bigger partners, was smacked by the financial crisis
when he tried to again take massive risks, and ended up with a profitable business anyway.
When it's all said and done, PR and content marketing really are working toward the same goals — increased
brand awareness, educated audiences, increased thought leadership, better industry positioning, and customer loyalty, to
name a few.
When someone is reading content that you created and sees your
brand name anchor text they will do one of two things.
We'll break down the advantages of business gas credit cards, tell you
when to steer clear of
branded gas cards, and
name the top offers on the market.
Appearing more frequently than your competitors also makes it more likely your
brand name will come to mind first
when potential customers are ready to make a purchase.
When a consumer sees your
brand name linked throughout great content they begin to associate your company with the particular topic (s) that they are seeing your
brand name linked to.
Many analysts (especially REIT analysts) don't give credit for
brand equity, but I consider Tanger to be a highly recognizable
name,
when compared to the peers.
This video cites historical sales and other considerations
when considering a top tier domain
name for
branding or investment.
Many indie gas stations buy gas from
name -
brand oil companies, and they're often the first to slash prices
when crude oil rates drop, NPR reported.
However,
brand name recognition is critical
when dealing with supplements or drugs that can have physiological effects.
When a generic drug is not bioequivalent to the
name -
brand version, it might still be approved for another use, but not be approved as a substitute for the
name -
brand version.
He was
branded as «the next Billy Graham» by TIME magazine
when he first began to make a
name for himself as a fairly conventional pastor.
When Kateri went to chapel, stones were thrown at her; she was mocked and ostracized; deprived of food; and had her good
name defamed: She was falsely
branded a sorceress and seductress.