As more college - age Millennials and recent grads enter the
new - and used - vehicle market, they are expected to demonstrate less
brand loyalty and more wariness of overspending than their forebears, and with good reason: Saddled with student
loans, younger buyers are less likely to
make an aspirational purchase and more likely to look for a competitive price on a reliable car.
Yes, a
brand new $ 1,800 laptop might
make college a little more convenient and fun, but if you're paying for that with a student
loan at an interest rate of 4 percent, then it'll cost you hundreds of dollars.