In addition, we're bringing to market
a brand new product category called Nutrition Boosters, which are rich in natural nutritional essentials, including omega fatty acids, probiotics, prebiotics and farm - sourced natural ingredients.
But every so often Apple introduces a pivotal product, one that might be from
a brand new product category, or one from an existing product that is just so much better it can't help but impress.
Not exact matches
Under Armour, which generated nearly $ 4 billion in sales last year, has reported consistent double - digit sales growth as it expands into
new product categories, places a bigger bet on the women's market, and sees stronger
brand interest with key athlete endorsement deals including NBA star Stephen Curry and golfer Jordan Spieth.
The last bit of the Consumer Decision Journey I haven't yet mentioned is the possibility of nudging users into a «loyalty loop» where they no longer re-consider
new brands before each purchase (within a specific
product category) and stick to your
brand for all similar future purchases.
Before
brands license
products into
new categories they need to conduct market research, including a review of secondary research, focus groups, interviews and field surveys to clearly understand what consumers believe about the
brand and what their expectations are.
The retailer became the
category leader by moving yard and garage sales online and later by expanding into selling
new branded products.
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«We will continue to build upon our very strong
brand recognition in the kosher market to expand into
new categories, with innovative
products combining our expertise in kosher with our knowledge of the natural and organic market, to meet the demands of the growing number of consumers who want both,» he concluded.
New Product Trend: Organic brands leveraging glass packaging to create an upscale, premium appeal Packaging Description: Bertolli chose an upgraded glass package to showcase the product's premium image and to differentiate it in the highly competitive pasta sauce ca
Product Trend: Organic
brands leveraging glass packaging to create an upscale, premium appeal Packaging Description: Bertolli chose an upgraded glass package to showcase the
product's premium image and to differentiate it in the highly competitive pasta sauce ca
product's premium image and to differentiate it in the highly competitive pasta sauce
category.
DANVILLE, Va. — Organicville, a
brand in the Sky Valley Foods portfolio, makers of high - quality, organic and natural salad dressings, specialty sauces, condiments, marinades, pasta sauces and sparkling beverages, debuted the
brand's
newest innovations in the food enhancement
category at 2018 Natural
Products Expo West.
United Biscuits UK will be further growing the buoyant savoury biscuit
category throughout 2013 with the launch of
new flavours from its incredibly successful Jacob's Oddities
brand and a
new product extension for its Carr's range to tap into social sharing occasions.
Sometimes the most disruptive food
products are less about blue - sky innovation than taking something familiar, adding a
new twist, and creating a completely
new category, says Ripple
Brand Collective founder and CEO Scott Semel, who has seen his latest...
Organicville, a
brand in the Sky Valley Foods portfolio, debuted the
brand's
newest innovations in the food enhancement
category at 2018 Natural
Products Expo West.
The
category management department of Associated Food Stores is responsible for managing those
brand relationships and acquiring
new products for member stores.
«Blackmores is lending its
brand to a
new category and a
product that is manufactured by a third party.
Coca - Cola Amatil is aiming to restore profit growth in its Australian beverages business by throwing its weight behind
Brand Coke and Mt Franklin rather than developing
new products and
categories.
Nearly nine in 10 U.S. consumers say transparency is important to them across every food
product category, and 40 % say they would switch to a
new brand if it offered full
product transparency.
UK convenience food group Premier Foods is driving value into the flavourings and seasonings
category with a heavyweight # 9.5 million investment, a 24 % increase versus 2015, and
new product launches from two of its best loved
brands.
Since then we have seen other
product categories stretch their imagination as
brands have evolved to find
new consumer benefits in this digital age.
After covering
new product trends for seven years, Roskelly went on to develop an array of digital media
products for B2B
brands spanning food
categories.
Established in 2001, Orange & Green has experienced dynamic growth and significant
product development and ongoing
category achievements in all the major Australian &
New Zealand retail chains and with many
brand owners.
D's Naturals — the plant protein - fueled start up that recently caught the eye of investors at General Mills 301 INC and 2X Consumer Partners — will unveil a
new brand (No Cow) and
new products that take it beyond the bar
category in January 2018, says...
D's Naturals — the plant protein - fueled start up that recently caught the eye of investors at General Mills 301 INC and 2X Consumer Partners — will unveil a
new brand (No Cow) and
new products that take it beyond the bar
category in January 2018, says CEO Chris Hickey, who reckons No Cow could ultimately be a $ 100m +
brand.
From
new takes on existing
categories to truly disruptive innovations, the BevNET editorial team was on the ground in force to cover the latest trends,
products,
brands, formats and
categories that emerged from this year's show.
While the industry's premium beer segment remains a firm leader in terms of total sales, craft beers, progressive beverages and other forms of specialty beer are becoming increasingly popular among consumers who are in search of
new flavors, high quality ingredients and a general twist on the traditional forms of beer and ale.Premium beerThe premium beer
product category generally refers to any «flagship» beer
brand that is brewed and manufactured on a large scale and is part of a brewer's standard
product line.
To be clear, they're not sitting atop the best - selling
product list at Sephora (of course we checked — though we were happy to see better - for - you
brands like Sunday Riley and Tata Harper on that list), but when an entirely
new category of beauty
products starts sprouting, it's so damn exciting, we simply can't keep it to ourselves.
Exclusions are coupon specific and could exclude, for example, clearance items, designer
brands, entire
product categories,
new arrivals, and / or special promotional styles.
Responsible for all of Gucci's collections,
product categories and the company's global
brand image, Alessandro's unique understanding and appreciation of the historical codes of the house, combined with his contemporary sensibility, has created a compelling
new narrative for the
brand.
These transactions, along with others, added
new brands and
product categories to the PVH portfolio and saw PVH's business expand beyond North America to include retail, wholesale and licensing businesses covering all major global markets.
Prior to his appointment at Alexander Wang, Bazan served as vice president and general manager for the Europe, Middle Eastern and Indian markets for Marc Jacobs International, where his duties involved directing the
brand's expansion into
new markets and
product categories.
The steady stream of
new products may add life to the natural treats
category, but Dave DeLorenzo, president of Vetscience LLC — makers of Fruitables
brand pet food and treats — cautions that, with so many options on the market, retailers have to become more judicious and informed about what they choose to stock.
I also saw many
new brands, as well as extensions from existing
product lines, suggesting that this
category is not just a fad.
«The stain and odor
products category is growing with many
new brands hitting the market,» says Chris Quinlan, owner and CEO.
Onward and Upward Pet King
Brands plans to bring its unique enzyme formula to more
categories and find
new applications to expand its range of effective healthcare
products for pets.
«This acquisition greatly complements Manna Pro's
product offerings, as we are able to add a
brand -
new category with ulcer - management
products and enhance our joint supplement offerings,» said Manna Pro's vice president of marketing, Beth Rogers.
«Our primary purpose is to support our retail partners, optimizing Petmate's in - store presence throughout all
product categories, reinforcing
brand strength and translating into greater sales,» said Larry Baab, Petmate's executive vice president of marketing and
new product development.
Hackett adds that a good
product categorizing tool which defines important similarities and points of differentiation will help a retailer in the following ways: • Determine which items fall into the good, better, and best within each
category and sub -
category • Develop guidelines for choosing
new products to add to their assortment • Identifying
brands that should be expanded or contracted based on growth and strength trends of each
brand within their assigned
category • Determine how much space should be allotted to each
category based on space to sales movement • Determine merchandise locations and prioritize
brand positioning • Develop advertising strategies based on these trends • Build a story line for the
products in their store • Provide training materials for staff to communicate these
categories to the consumer and the differences between them Here's a few more tips from Hackett: Categorize: A great buyer develops strong tools to categorize and sub-categorize their business.
«We made the decision to redesign our
brand and add
new products to help retailers present a better
brand block on the shelf, maintain a consistent presence and build a system for helping the customer understand the various options within our
category,» said Tom Miller, president of Pet Factory.
With its acquisition, we were able to add a
brand new category with ulcer management
products and enhance our supplement offerings.
We recently underwent a competitive audit to analyze competitor sets and gather relevant data, including
new product development trends, packaging, price points,
product sizes,
category trends, label designs,
product colors,
branding hierarchies, claims and selling propositions.
Jason Hart, director of marketing for Pet Safe, discusses how Radio Systems is strengthening the Pet Safe
brand by broadening its offerings into
new product categories.
In a dynamic
product category like pet food, where
new brands and nutritional concepts seem to spring up in the blink of an eye, it is not easy to stand out from the pack — but Nulo Pet Food has found a way.
«The
new entity expands our vision of growth and commitment to animal health while increasing
brand awareness across multiple
product categories and retail channels,» Triandafellos said.
By including
new pet
categories in our
product offering, we can potentially expand our customer base by ten-fold and create significant growth opportunities for our
brand.
We expect Rockstar Games, our wholly - owned publisher of the Grand Theft Auto, Max Payne, Midnight Club, Red Dead and other popular franchises, to continue to be a leader in the action / adventure
product category and to create groundbreaking entertainment by leveraging our existing titles as well as by developing
new brands.
The Hello marks Nest's first
brand -
new product category since 2015, when it introduced the Nest Cam — a home security camera that was largely based on technology from Dropcam, a startup Nest bought for $ 555 million in 2014.
Other than the original iPhone (which was a
brand new market
category for the entire cell phone industry - which the watch is not), I don't think Apple has ever dropped the price on a
product less than a year old without releasing a
new one to take its place.
A story from Digitimes says that chassis maker and long - time Apple supplier Catcher revealed recently that it's working on chassis for a
brand new product line outside of its existing three major
categories.
It's Apple's first entrant into a
brand -
new product category, and an important one at that.
«The Porsche Design BOOK ONE embodies the DNA of our
brand down to the tiniest detail and, as our first 2in1 unit, has expanded our
product portfolio by adding a
new category: Porsche Design Computing.