Sentences with phrase «brand opportunity in»

«It was clear there was a huge brand opportunity in developing a visible strategy to embody the MarketInvoice can - do and pro-active attitude.

«There's a branding opportunity in the mobile space that doesn't exist online where there are so many more distractions and clutter,» says Sterling.

A city in Georgia has offered Amazon an interesting branding opportunity in the race for the company's second North American headquarters.

Not exact matches

Early to see the opportunity in organic foods, he was the architect of the grocer's O Organics brand, which took off.

Madeline is a savvy marketer who creates opportunities for brands in the digital space.

With tastes in many beer - drinking countries shifting away from mass - produced brands and toward craft brews, such products may find themselves in a perfectly timed window of opportunity.

This time around, I've got a full - time opportunity in terms of building the new Starbucks Reserve brand.

While the company was already popular in the U.S., Nesi saw an opportunity: AriZona practically had no presence in Asia, despite American brands Coca - Cola and Pepsi doing well there.

This process opens up advertising opportunities for brands that want people to type in a message like «Just Do It» or «I'm Lovin» It,» and Solve Media takes a cut of the publisher's advertising profits from the new inventory.

With its numerous features, business Facebook pages give you the opportunity to establish closer relations with the followers and involve them in everyday interactions with the brand.

Another great example of a brand creating their own opportunities is when Zappos and Gary Vaynerchuk both sent pizza to twitter user @mehwolfy in Reno, Nevada.

However, he said the company always looked for opportunities to further promote its brand in the market place and its recent promotion with FM radio station Nova was one such example.

But that wouldn't mean much if we didn't take the opportunity to involve and include our employees in the brand activities -; going to some of the events that we sponsor, getting to go on film shoots, interacting with pro athletes.

China now represents the world's largest beer market, and has a particular taste for high - end alcoholic beverages; PBR saw the opportunity, though it deviated from their core brand, and invested in oak whiskey barrels to create a product that fit.

It's not that much different than before: pursue the best opportunities for your brand, whether that's in retail or online, and focus on your story and having the best product.

It also sees lucrative opportunities in developing new food and beverage brands and restaurants it can use at other locations, plus meeting and banquet space, a marina with boat slip leases, and the ability of owners to rent their condos as part of the hotel operation.

No Fear also saw the opportunity to extend its brand into music, and partnered in 2007 with House of Blues / Live Nation to launch an annual No Fear Music Tour, which has supported bands such as Bullet for My Valentine and Lamb Of God.

In the retail realm the brick and mortar store still offers the best opportunity for discovery, of stumbling on the brand we always wanted but didn't know existed.

If we can offer a brand or a service that they need to get anyway at a discount, and then we can monetize that opportunity, that's in my mind a great win - win.

«We saw an opportunity to grow the Seattle's Best Coffee brand and to approach the coffee category very differently... in every phase of our business — partnerships, retail, and packaged goods,» says Gass.

The brand has spotted an opportunity in Generation Y's consumption patterns and ease with technology

In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new mediIn addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new mediin new media.

That's why I know that Ottawa's move to allow trade with the country (also known as Myanmar) presents Canadian companies with a real challenge: how to seize the opportunity to invest in what may be Asia's last frontier market without adding to Burma's woes — or damaging your own brand.

This is a chance for Amazon to capitalize on an opportunity to expand its brand and have the type of mindshare in mobile and tablets that really is unprecedented.

The most beloved (and sometimes hated) Big Tech company in history has chosen to focus attention mostly on the iPhone brand, but that has opened up a world of opportunity for Dell.

«In today's social world, every person has an extended circle of personal influence and an opportunity to build their own personal «brand.»

For marketers in any industry, tremendous opportunities lie with becoming a trusted brand marketing to the Latina segment.

What we're working on now is developing a national brand of locally grown produce that reinforces regional food systems by creating opportunity for local urban micro-agribusiness to augment year - round supply in any metropolitan area.

«Instant Pot is the category leader in the emerging category, but there's still an opportunity for a brand that has the trust and heritage that Crock - Pot has in consumers» homes,» said David Worthington, Crock - Pot's director of brand development.

For marketers in any industry, then, there are tremendous opportunities to becoming a trusted brand marketing to the Latina segment.

«Now that they are combining, this is their opportunity to really launch that brand in a big way and in a positive way, and actually turn it around and make the Napster name a positive name.

Today, A.S. Watson Group is seen as the world's largest international health and beauty retailer, but back in the 2000s, one of its brands was showing signs of struggle: Savers — and Wat had been offered an opportunity to help rescue it.

You have opportunities for branding, expanding and networking, all in one little package - clearly PR is absolutely essential to the growth of any small business.

At our recent Entrepreneur Live event, founders of well - known and well - loved consumer brands shared what helped them stay on track with their missions in the midst of the changes, challenges and opportunities every entrepreneurial company experiences.

While overall smartphone market growth has slowed in recent years, we continue to see good opportunities for Apple to gain market share in both developed and emerging markets due to its significantly superior user experience, human - computer interface, and premium branding.

For many companies, Super Bowl ads are an opportunity to change how their brands are perceived — in fact, nearly 40 percent of people say that these ads have the power to do that, according to data by ad network MGID.

This, in turn, will give you more opportunities to promote brand visibility, earn you a higher reputation among your customers and followers and connect you with powerful partnerships already tied to the cause.

Its biggest challenge right now is building that brand name in the retail market, which is worth up to $ 7 billion and represents a massive opportunity.

The most obvious opportunity to do this is during major world events and holidays, but simply developing a fun midweek video that is entertaining and on - brand can be a great way to bring joy to social media users in an unexpected way.

While returns can be discouraging to brands, this is a process in the sales cycle that can also be viewed as an opportunity to provide additional customer service to build brand loyalty.

«For us, this was an opportunity to start a dialogue about how our artisanal tequila is made, and we hope other brands follow suit in the future.»

The next three instalments, running quarterly, will explore ways companies are using Canada's multicultural advantage and rising national brand to seize new opportunities in the global marketplace.

With that work largely behind him, in his new position, Norm will focus on international growth opportunities for Time Inc.'s brands and content and other projects.

We are at a sea change in this country in terms of a brand new industry and a brand new opportunity.

But as brands seek to navigate these new opportunities, live - streaming is likely only the latest frontier in a media era that is becoming more immersive every day.

What this means for employers is that opportunities and projects need to be presented to them in a way that's motivating to them as a brand entity — not as an employee.

The one opportunity here is that 34 percent of Millennials do care about whether brands use social media; only 16 percent of people in older generations care.

Soon after she became Walgreen's (WAG) first CMO in 2008, Kim Feil's research showed that some consumers viewed the retailer as a convenience store with a pharmacy in the back; she saw an opportunity to reposition the company as a premium health care brand, and at her urging the company started showcasing its wellness offerings, including its walk - in clinics.

«Given our technological strengths with the development studios, and the global reputation of the Atari brand, we have the opportunity to position ourselves attractively in this sector.»

Whether you're a freelancer creating your own online store via Etsy, a SMB bringing your brick - and - mortar offerings online, or a large brand outsourcing all over the world to meet demand, this opportunity in eCommerce is vast.