When a business invents and innovates on behalf of its customers, the customers will naturally pick that product or
brand over its competitors every time.
Not exact matches
But that's not the final word, apparently, because other evidence suggests that
brand loyalty is as strong as it's ever been: Fully 77 percent of consumers in one survey, for instance, said they return to the same
brands over and
over again, with 37 percent of them qualifying as «
brand loyalists» — the segment of customers who will stay true to a
brand even if offered a superior product from a
competitor.
Brands evolve
over time so companies that don't review and reposition them regularly risk getting their
brand defined by their
competitors.
Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a
competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our
brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a
competitor's products
over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.
Me: «I help small and medium businesses drastically increase their authority
over their
competitors and help them attract qualified buyers to their
brand»
With an online presence that dates back more than a decade (and includes more than a million Facebook friends), Coastal has a digital
brand - equity advantage
over newer
competitors when curious shoppers Google eyewear - related keywords.
Accordingly, the goal of mid-funnel content is to guide your prospect through the buyer's journey, providing material that will help them evaluate your
brand and develop an affinity for it
over your
competitors.
Some of our actual and potential
competitors have advantages
over us, such as longer operating histories, significantly greater financial, technical, marketing or other resources, stronger
brand and business user recognition, larger intellectual property portfolios and broader global distribution and presence.
This study proves that if a consumer grows an emotional connection to a
brand, that connection will influence them to choose that
brand over it's
competitors time and time again regardless of other factors.
Once the ten - minute pleasantries are done with (wives, kids, colleagues, flight, book recommendations), he'll be telling me about the shower gel in the hotel, or that
brand of jacket taking
over Italy, his mate's pet insurance or what he learned about eBay's
competitors in Africa.
Could this packaging idea work for my
brands or products and give me an advantage
over competitors
This is the USP of the restaurant that has given the food
brand an advantage
over its
competitors.
In the study, researchers found the top 10 categories of products that change a store's attractiveness
over its
competitors, based on the available breadth of the
brand assortment.
CGI's portfolio of media
brands span the full range of the endurance industry including Velo, Triathlete, Women's Running and
Competitor with a combined monthly circulation of
over 700,000.
But in 2015, the business only generated $ 210 million in revenue, a far cry from
competitors with similar
brand heritage, many of which drive
over a billion dollars a year in sales.
All successful
brands have a USP that they promote to give them an advantage
over competitors.
It's been a fairytale ride from Asian underdog to mainstream
competitor — and yet there are more
brands on the cusp of doing the same thing as the Korean pair did... If you need one vehicle to prove such a statement, then cast your eyes
over to the Haval H2...
The Super GT of the British luxury
brand maintained its dominance
over a field of strong
competitors.
With
over 150 models from different
brands in the running, Honda has certainly demonstrated it is a true industry leader and excellent value among its many
competitors.
While its distinctive exterior styling might not win
over everyone, a look inside and a test drive might make people realize that the 2011 Lincoln MKT is a formidable
competitor in the luxury crossover segment, a category that's been dominated by import
brands, including Lexus and Acura.
Another huge plus for the Mercedes
over any
competitor is the
brand's absolutely unbelievably good Distronic Plus active - cruise - control system.
«Through research, we have determined that when purchasing a new vehicle, included maintenance and warranty rank low on the list of reasons why consumers consider a particular
brand over another,» «As a result, we have benchmarked our
competitors, reviewed our current offerings and have concluded the following modifications to align closely with our customers» needs and expectations,» it said.
Over the last few years, Cadillac has been drastically trying to redefine its
brand image from the old stodgy ferry of retirees in Boca to a legitimate
competitor to the big German luxury players.
The most obvious is the addition of a new
competitor in the marketplace, who has the
brand and financial power to make a serious dint in the tablet market fought
over by Amazon and Apple.
Once the ten - minute pleasantries are done with (wives, kids, colleagues, flight, book recommendations), he'll be telling me about the shower gel in the hotel, or that
brand of jacket taking
over Italy, his mate's pet insurance or what he learned about eBay's
competitors in Africa.
Our Buy Ten Get One Free program for participating pet food
brands attracts customers from all
over the county, and we are happy to match the prices of any local
competitor!
Many either sell their entire product lines or certain
brands exclusively through independent pet retailers — giving these stores an edge
over big - box and mass retail
competitors.
Because these purchasing fees are a big part of how many issuers make their money, it's in each one's best interest to encourage you to use its
brand of card
over its
competitors.
Your ad becomes so ubiquitous that your
brand has taken
over in his mind and pushed out the
competitors.
Successful businesses have an edge
over their
competitors: better product, better service, better customer loyalty, or even better
branding.
Samsung Galaxy Grand 2 a full - fledged package for the one who demands a large - screen smartphone under mid-range segment, but if price matters
over brand name, we suggest you to experience its
competitors before taking the buying decision.
The price is right, the hardware is competent, and the PlayStation
brand and legacy should be a major advantage
over competitors that have to build up gaming ecosystems from scratch.
What we've seen
over the years, however, is a
brand that's become less up to the task of challenging
competitors purely on a price point, and more focused on delivering value at an assumed price point for the specs.
I help my clients define and build their personal
brand and marketing messaging around what differentiates their value to their target employers
over their
competitors in the job market, AND how they're uniquely qualified to help their target employers meet their current needs.
When you do the personal
branding work, you'll uncover things like your key personal attributes, passions, and values, to help you define what differentiates the value you offer
over your
competitors.
Branding is built around the unique value you offer specific target employers and differentiates the value you offer,
over your job - seeking
competitors.
The Summary section is where you tell your personal
brand story, differentiating the value you offer
over your
competitors.
Through your research, uncover your target employers» current pressing needs, and then build your personal
brand content (for your executive resume, LinkedIn profile, biography, etc.) around positioning yourself as the best - fit candidate, and differentiating the value you offer
over your
competitors.
When they find plenty of diverse information, in different kinds of locations, that are relevant to your
brand, they're more likely to contact you
over your
competitors who have little or no online presence.
We've refined this process
over many years, and it is highly effective in not only capturing your «big career picture» but also unearthing the «hidden gems» that enable us to create a distinctive personal
brand that differentiates you from your
competitors.
But the concept of personal
branding is quite simple: Define and communicate the unique ROI (return on investment) value you offer your target audience
over your
competitors.
Powering your LinkedIn Summary section with personal
branding helps you differentiate the value you offer
over your
competitors.
«Personal
branding» may be an overused phrase, but in my 20 + years as a resume writer and job search strategist, I've found nothing works better to help differentiate what my clients have to offer
over their
competitors, and help them land in mutually good - fit jobs.
When selling consumer goods online, retailers with established
brands enjoy advantages
over their Internet - only
competitors.
«While growth is certainly one of the most important things we do, perhaps even more important is the quality of the companies, like Troop Real Estate, who are choosing to affiliate with our
brand over all other
competitors in the market,» says Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC.