Sentences with phrase «brand perception as»

Not exact matches

Regular follow - ups can also help gauge customers» perceptions of your brand and get valuable feedback: Pleased customers aren't usually as keen as annoyed ones on talking to (or about) you.
But what Jay - Z understands is that the failures don't matter as long as they are not allowed to affect the overall perception of the Jay - Z brand.
It's a metaphor for what Kia, a company associated with affordability, is trying to do to consumers» perception of the brand as it expands into the luxury market.
Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.
The results seemed to align mostly along political party lines, but with a twist: while consumers who affiliated as Democrats felt more positive about the brands, Republicans didn't change their perception, and independents actually steered negative.
As we discussed last quarter, we continue to view Olive Garden as a business where the vast majority of fundamentals remain competitively strong from average unit volumes and restaurant level profit margins to brand perception and employee retentioAs we discussed last quarter, we continue to view Olive Garden as a business where the vast majority of fundamentals remain competitively strong from average unit volumes and restaurant level profit margins to brand perception and employee retentioas a business where the vast majority of fundamentals remain competitively strong from average unit volumes and restaurant level profit margins to brand perception and employee retention.
Social media networks Facebook and Pinterest have seen two of their most important consumer perception metrics hit new highs over the last 45 days, earning them YouGov BrandIndex's honors as November's Brands To Watch.
Building your own reputation as an expert, demonstrating what you care about and stand for, managing your image and perceptions about you - this is how you give your business brand a foundation before you even launch a business.
Over time, as demonstrated by brands that have mastered this concept, consumers» perception of the brand messaging moves away from faceless marketer and more toward trusted peer.
Initiatives such as this will grow in importance for packaged food brands, many of which are increasingly threatened by concerns over health and perceptions of high fat and sugar content their products may contain.
The challenge for frozen food brands, and indeed government, is to better educate consumers as to the health and sustainability benefits of frozen food to overcome negative perceptions, and drive greater usage of the freezer to reduce food waste.
There is significant opportunity in improving protein quality on - premise in terms of increasing traffic, brand equity, purchase intent and willingness to pay more per item, as well as reversing restaurant avoidance due to negative protein quality perceptions
Packaging is critical for building positive perceptions of a brand as well as winning over new consumers.
Christine Spliid, founder of CROBAR, talks to us about the insect protein trend and her own brand story to date, including the challenges of changing consumer perception towards insects as food.
While a craft - focused founder such as Grady Laird said he worries about low quality trend - followers posing a threat to cold brew's perception by consumers, Chameleon founder and CEO Chris Campbell said he sees the space becoming a place for brands to compete and find their own niche.
Henry Preiss, a well - known pioneer in developing small, premium brands and placing them strategically with distributors in virtually every market in the U.S., founded Preiss Imports in 1987, where he developed particular insight into the needs of suppliers, retailers and customers, as well as a keen perception into artisanal beverage trends.
Tested for effectiveness and appeal by consumers in Community Coffee Company's markets, the revised look aims to increase the brand's premium quality perception while preserving the key elements that customers have appreciated for decades, such as the signature red color and attention to family ownership.
The Tetley «Simply Brilliant» survey also looked at Americans» perceptions of brilliance among product innovations, companies and celebrities; only fitting as the brand brews up something brilliant of its own with its new Black & Green tea, a unique blend and a combination that until now has not been readily available in the US market.
Future research will look at how every extra second consumers spend on a page affects their relationship with an organization, as well as their perception of its credibility and their overall brand attitude.
While consumers of these types of vehicles are typically believed to have utilitarian priorities, the results showed that social and emotional values, such as the perception of sophistication of design and pride of ownership, had a more significant impact on brand affection than functional values, such as the vehicle's price or gas mileage.
In «Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experiBrand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experibrand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experiment.
As filmmakers go he's more Dumas than Joyce; not looking to redefine paradigms of perception so much as spruce up classic frameworks with his own brand of polish, much like I've just done with metaphors for glossy, mainstream filmmaking with this sentencAs filmmakers go he's more Dumas than Joyce; not looking to redefine paradigms of perception so much as spruce up classic frameworks with his own brand of polish, much like I've just done with metaphors for glossy, mainstream filmmaking with this sentencas spruce up classic frameworks with his own brand of polish, much like I've just done with metaphors for glossy, mainstream filmmaking with this sentence.
Discount course marketplaces such as Udemy can lower your brand's perceived quality and the price you can ask for your courses, though you can create the perception by having a «normal» and discounted price in your course.
The product blitz comes as Kia works to change the perception of it as a cut - rate brand with poor quality.
In fact, I would say that as a brand, on the west coast of the US, among people under age 50, it has the same cache as Porsche, and is actually ahead of BMW, MB, Audi, in brand perception.
Our brand perception is picking up thanks to rising sales as well.
If you take a look at the latest rumors, Hyundai decided to «kill» the Genesis Coupe as we knew it and create a new large sports coupe with Rear or All - Wheel Drive and using the V8 TAU engine to fight within rivals like the Mercedes S - Class Coupe, BMW 6 - Series Coupe, etc... with the purpose to continue growing its brand image perception and expand its sales on a part of the market that never stops growing.
The concept furnishes a long - term outlook on the perception of modern luxury for the BMW brand and uses what BMW calls as a pioneering lightweight engineering concept.
Jaguar is purportedly working on a variety of high - performance vehicles aimed at BMW's M division and Mercedes» AMG tuning house, as Jag hopes to pump up its sporting credentials with new top - rangers that raise brand perception across its catalog.
«As the first vehicle launched under Kia's design - led transformation the Soul has been a game changer for Kia, and the ongoing popularity of our out - of - the - box ad campaigns have led to record sales and dramatic increases in consumer awareness, perception and consideration of the Kia brand,» said Michael Sprague, vice president of marketing & communications, KMA.
«Kia has been setting one sales record after another for nearly two years, and the ongoing popularity of our two U.S. - built products as well as the Soul have attracted new customers to our showrooms and dramatically raised awareness, perception and consideration for the brand in a very short period of time» said Byung Mo Ahn, group president and CEO of KMA and KMMG.
Just as important, its sporty looks − offering a fresh interpretation of fluidic sculpture − will generate greater brand awareness and enhance consumer perceptions of Hyundai in Europe.»
The key aims of the new model are to open Hyundai to an even wider audience; further develop perceptions of the brand; and confirm Hyundai's position as a truly European automaker.
Cunningham's trio of cars, plus a fourth entered by Camoradi USA, started a dramatic shift in the perception of Corvette as a global sports car brand.
Before that, SanDisk tried to punch a hole in Apple's brand perception with a campaign presenting iPod users as «iPuppets» and «iSheep.»
We are getting momentum, But to change the perception of Motorola as a brand it takes time.
Ensuring your layout design is consistent is such an integral part of any kind of publication design, as an inconsistent layout will leave readers confused and disorientated, and can damage reader's perception of your brand.
However, as one of the largest consumer - branded food and meat manufacturers, Hormel's primary key to success is favorably altering customers» perceptions of its products to gain loyalty and market share.
Retail Carnage (Part 1)-- Perception vs Reality — Chad Brand, May 19, 2017 As a value investor, it should not be surprising that I have been spending a lot of time on the retail and restaurant sector over the last year or so.
These days hotels are careful about discounting too heavily for last minute sales - as there is a perception it may damage their brand with guests being not willing to accept the usual price when higher season comes around.
I think it's unfortunate that there'a a perception in the gaming community that the key Sony brands such as Ratchet & Clank, Jak & Daxter, God of War, and now Uncharted are passed to lesser studios when it comes to developing for handheld hardware.
The installation, manifesting as printed signage, borrows the design and marketing strategy of a trendy urban clothing store chain in order to brand a political ideology and reroute possible perceptions of the exhibition site.
She explores topics such as self branding and its relation to self - identity and contemporary feminism and our perceptions of beauty.
Once described as the unsung hero of appropriation, Watt has been producing and exhibiting prints, sculptures, installations, and new neon works since 1999, all of which use a unique brand of «dad humor» to shift our perception of pop culture.
Limitations: Sales promotions can temporarily increase the flow of traffic to your firm, but should always be used as a temporary promotion strategy to avoid stockpiling and so it does not lower the brand perception.
Xiaomi has changed the perception of world regarding Chinese smartphones are mostly crap and has perfectly crafted devices which garnered immense success that makes Xiaomi the third largest smartphone manufacturer in world and as we reported earlier an update to Android Lollipop for its one of highest selling device i.e. Mi3 it is bound to make customers loyal to brand.
Among them, it showed that an ad evoking negative feelings, such as anger or fear, can affect the ad that follows in terms of ad evaluations, brand perceptions, and purchase intent.
The report will cover the current perception of our brand, activities our competitors are engaging in on campus and an evaluation of your work as a Brand Ambassbrand, activities our competitors are engaging in on campus and an evaluation of your work as a Brand AmbassBrand Ambassador.
The analyses also included age, race / ethnicity (three binary variables for Black, Hispanic and other ethnicity, coded with Whites as the reference group), gender, household income and parental education, media - viewing habits — hours watching television on a school day and how often the participant viewed movies together with his / her parents — and receptivity to alcohol marketing (based on whether or not the adolescent owned alcohol - branded merchandise at waves 2 — 4).31 Family predictors included perceived inhome availability of alcohol, subject - reported parental alcohol use (assessed at the 16 M survey and assumed to be invariant) and perceptions of authoritative parenting (α = 0.80).32 Other covariates included school performance, extracurricular participation, number of friends who used alcohol, weekly spending money, sensation seeking (4 - wave Cronbach's α range = 0.57 — 0.62) 33 and rebelliousness (0.71 — 0.76).34 All survey items are listed in table S1.
Rinomato: I think my experience in retail both as an entrepreneur and an employee taught me a lot about the customer's perception, how to capture their attention in three seconds, and the importance of branding myself.
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