Sentences with phrase «brand perceptions scores»

Spearheaded the Holistic Value project, resulting in a 6 % increase in brand perceptions scores in test markets, triple the goal set for the system plan.

Not exact matches

For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

From past experience, Telstra knew that a poor or confusing migration experience would adversely affect their customer advocacy scores, lead to negative brand perception, and result in costly help desk call volumes.

Using YouGov's brand perception tool, BrandIndex, we can see that although Primark has made some progress, it is yet to fully recover its consumer perception scores.

YouGov BrandIndex used its Buzz score to measure perception, which asks respondents, «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

Its brand perception has also seen notable improvement with the net promoter's score rising from -11 in 2015 to +12 in Q2 of CY2017.