Sentences with phrase «brand positioning at»

Not exact matches

The go - getter attitude that landed her positions at McKinsey, Aeropostale, and Google is evident in her approach to grow the brand, which has partnered with department store giant Bloomingdale's and raised $ 13.6 million in venture capital funding.

As an entrepreneur, speaking at influential industry trade shows and conferences positions your products and services center stage, exactly where you want your brand to be.

In other words, it's more than just a figurehead position — it can involve appearing at events, flying to other countries to represent the brand, and meeting with people about potential partnerships.

Kennedy has also held various other positions during his career, including appointments at Merrill Lynch Capital Markets, Chiquita Brands International and Bank of Yokohama.

The Marketing Director at Braintree, the fast - growing payments platform, Leyden is a technology and fintech marketing pro who, over the past year, has also taken on the challenge of establishing marketing at Venmo, the peer to peer payments platform, where she is working on brand positioning and marketing.

My writing and personal brand online is how I have been asked to speak at events, asked to hold advisory positions for companies, asked to consult, asked to do all the things I would love to do — and would otherwise have to spend time looking for.

Finally, McDonald's Canada launched a campaign this week with a new brand positioning and tagline, «Welcome to McDonald's,» which focuses on the daily life at its stores.

In her prior position at Kraft Foods, Inc., she oversaw Kraft's Latino Center of Excellence where she led campaigns to increase the company's investment in the Latino market and partner with brands to create impactful marketing programs.

Her previous positions include SVP, Private Brand Home Business at Macy's and a 15 - plus year tenure as VP, Textiles, Private & Domestic Branded Market at Bloomingdale's.

When Enderwick began at Netflix, the brand position was «The best way to rent DVDs.»

Let's take a look at a few big brands and what they've done for positioning.

Positioning is at the heart of your brand.

By equipping yourself with these timeless principles instead of «keeping up with the marketing Joneses» daily, you'll position your brand to stay relevant no matter what the world throws at it.

WHO: David Shore, associate dean and faculty member at Harvard University, where he teaches the course «Strategic Marketing: Gaining Competitive Advantage Through Positioning and Branding» RATING: 7 (on a scale of 1 to 10, with 10 being the highest) «They have enormous equity in the purchase of the Dr. Spock name.

Burnett: This is the hardest position for me: modern advertising is in flux and brands like Google and Twitter don't need it at all.

In 2016, Sonoma Brands unveiled Zupa Noma, a single - serve chilled vegetable soup, that it positioned as an alternative to juicing, and SmashMallow, a gourmet snackable marshmallow aimed at taking on the $ 36 billion confectionery space.

Deneve, who joined Yves Saint Laurent in 2011 after holding senior positions at fashion brands Courreges, Nina Ricci and Lanvin, held several sales and marketing jobs at Apple in Europe between 1990 and 1997.

Though she resigned from leadership positions within her family's real estate businesses and at her eponymous fashion brand, the first daughter has continued to receive revenue from both streams since 2016.

«With this acquisition, Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples» lives.»

Ann Hailey has accumulated more than 30 years of finance, retail and operations expertise through executive leadership positions at companies such as Mobil Oil Corporation, Pepsico, Inc., Duggan Consulting Associates, Inc., Nabisco Holdings Group, Inc., Pillsbury Company, Limited Brands, Inc. and Gilt Groupe, Inc..

This may include having held a senior position at another top - quality brand hedge fund, having spun out of a top investment bank proprietary trading desk, or having been seeded by a well - known investor.

I know that these people who you want to join you are in comfortable positions at brand name companies and don't want to take the risk of joining you.

Len Van Popering is now VP of global brand management and innovation at Subway, a new role at the chain encompassing food innovation, brand positioning, visual identity and channel development including delivery, catering and mobile ordering, reporting to CMO Joe Tripodi.

Aaron Stout, managing director at W2O Group told Marketing Land that as younger users are moving away from Facebook and Twitter, Instagram was positioned to take a big share of social media attention, especially when brands need to reach a younger audience or employers need to reach out to younger job candidates.

In our Specialty Restaurant Group, same - restaurant sales growth at each brand was strong in fiscal 2013 — 2012 rather, and that speaks to really the good competitive position that each of those brands have, and it also speaks to the fact that each has a guest base that's just better insulated from the macroeconomic sluggishness that we've seen.

Prior to that, from June 2000 to April 2009, Ms. Decker held various executive management positions at Yahoo! Inc., a global Internet brand, including President (June 2007 to April 2009), head of the Advertiser and Publisher Group (December 2006 to June 2007) and Chief Financial Officer (June 2000 to June 2007).

This is a brand new position for the family office as they did not disclose a stake at the end of 2012 in their most recent 13F filing.

I have fortunately gotten offers to work at a startup and in several different contexts similar to my previous position — and these are things I would potentially enjoy, yes, but to waste the potential equity that «personal brand», dirty as it may sound, creates for me (or anyone else) to leverage into client work that pays well and speaking gigs that open up other opportunities — would be a true «lighting on fire» of that which I had done to build that before quitting.

In her position at the Lodi Winegrape Commission, Brannen will oversee the Commission's marketing, public relations, strategic planning, and regional branding efforts, as well as grower relations.

In his new position at the Lodi Winegrape Commission, Spencer will oversee the Commission's marketing, public relations, strategic planning, and regional branding efforts, as well as grower and vintner relations.

King Estate Winery, a Eugene, Oregon winery with national and international wine brands such as King Estate, Acrobat, and North by Northwest, is pleased to announce that long - time family friend - and Oregon restaurant entrepreneur Maurizio Paparo has accepted a leadership position with King Family Wines at the Lorane based King Estate Winery.

Prior to this, he held the position of marketing director of consumer foods at Ornua, responsible for the strategic direction and development of the Ornua brands portfolio; prior to this he held a variety of senior commercial roles within the organization both in the corporate office and within international subsidiaries.

«Huddle House's focus on the breakfast daypart and unique position in underserved markets has differentiated the brand over its 50 year history,» said Brant Cash, a director at Harris Williams & Co., in a statement.

Depending on your brand positioning, distributors will usually look for around 17 - 25 % margin, with retailers looking at 100 — 200 % mark up inclusive of VAT (20 %).

His previous positions have included various strategic marketing, sales and general management roles at wine brands such as Ernest & Julio Gallo, Canandaigua Wine Company, Southcorp and Constellation Wines.

Parvez recently held the position of Area General Manager for LTD Hospitality overseeing a portfolio of Starwood branded hotels at Maryland LIVE!

He started off scrubbing tanks in the Great Lakes Brewing Company cellar in Cleveland, then moved to Chicago and held the positions of brand ambassador, EHS manager, and assistant brewery manager at Goose Island Beer Company.

In addition to his work at SunOpta, Mr. Ritter has held several prominent executive level sales positions for food ingredient companies including Processor's Choice, SPI Polyols (a division of Associated British Foods, Ltd.), Nutrinova (a wholly - owned division of Celanese Americas), and the GS Companies division of Conagra Brands.

Prior to his work at Celanese, he held several prominent sales executive positions in the food and beverage industry at companies including Wild Flavors, Conagra Brands, The Hain Celestial Group and Pepsico Foods USA.

Mr. Goose has held numerous positions at The Hain Celestial Group (NASDAQ: HAIN) from 2002 until 2014, with the latest being Director of Marketing for Strategic Brands, where he was responsible for over 1000 different SKUs.

In her most recent position at Hillshire Brands Company, Zimlich created and implemented flavor delivery of products across the brand's growing portfolio.

She previously held the position of vice president of organic sales for over 13 years at Earthbound Farm, the country's leading brand of organic vegetables and salads, and was an instrumental leader in helping to build the brand to its half billion dollar sales level.

Susan began her career in the fashion industry at Vogue Australia, followed by various marketing positions for European and Australian brands.

Seeley rose to the position of vice president for marketing and brand management at The Nunes Company.

Mr. Goose has held a variety of positions at the Hain Celestial Group, the latest being Director of Marketing for strategic brands.

At Dr Pepper Snapple Group, our success is driven by our leadership position in flavors, our great people, and our proven, consistent strategy to build our brands, execute with excellence and drive rapid continuous improvement across the organization.

His beverage experience began at Mesa Distributing Co. in San Diego, California, where he held positions in both the sales division and the brand - marketing department.

During «International Use It or Lose It Week,» Hilton Hotels & Resorts ambassadors will be positioned at five commuter rail stations across London distributing branded Oyster card holders to remind consumers to visit the Hilton Urgent Vacation Care Center website and use their hard - earned vacation time.

Before joining Warsteiner, he held sales positions at The Gambrinus Company, Brown - Forman Beverages Worldwide, Molson Breweries, USA and Universal Brands.

In addition to his position at Killer Buzz Beverages, Gates has worked with consumer brands such as Everlast, SPITZ / PEPSICO, Quaker Oats / Gatorade, Dreyer's Grand Ice Cream and M&M / Mars, among others.