Sentences with phrase «brand positioning for»

Developed brand positioning for important company product lines.

A graduate of Penn State's College of Communications, she began her career in the late 80's in advertising, learning the importance of research - based marketing and brand positioning for both corporate clients as well as advocacy interests.

Since then I've noticed a number of instances where that association doesn't work, resulting in a loss of money, time, and brand positioning for the business involved.

Does your author - brand position you for success?

Not exact matches

People sign up for a show for a number of reasons: It can serve as a launching pad for new products or concepts, a way to build up your brand and distribution, a means of nurturing relationships or even a place to position your company for sale.

CEO Karl - Johan Persson has made responsible supply chain practices core to the brand's business strategy, one which has propelled H&M into a clear leadership position, engaging with local governments and industry in pushing for substantive change.

In each of my former positions, I assumed entrepreneurial - type roles, whether that be managing product launches or guiding brand innovation for large companies in the food, credit - card service and automotive space.

He positioned it as a marketplace for higher - quality clothing, food, and electronics, with a focus on luxury brands.

(Adidas Group bought Reebok in 2006 for $ 3.8 billion; in recent years some critics said it should sell it off, but now the company has positioned Reebok as a fitness brand, and the brand's sales were up 5 % in 2014 globally.)

A clearly articulated positioning that is executed consistently can make for an immensely successful brand, but you have to stick to it.

The chief merchandising officer is an important position for any apparel and footwear designer — they are the executive that sets the overall aesthetic for the brand.

That said, I do think in a situation like this, there is a lot of money to be made for a business in Clearpath's position — if Uber really wants that trademark, it might be willing to pay for it, and that amount of money might end up meaning more to a smaller company than its existing brand.»

As a result, the Velar allows Range Rover to close the $ 24,000 price gap between the $ 42,000 Evoque and the $ 66,000 Sport, putting the brand in a better position to hold onto customers looking for a $ 50,000 to $ 60,000 option.

For example, if your brand is positioned as fun and cheerful, you can't afford a disconnect by having grumpy, impersonal customer service reps.

Widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

Cowen & Co's Oliver Chen expects more great numbers from the brand through the holiday season, saying in a research note last week: «Product-wise, Victoria's Secret is well - positioned for Holiday, with major marketing catalyst — the Victoria's Secret Fashion Show.»

My writing and personal brand online is how I have been asked to speak at events, asked to hold advisory positions for companies, asked to consult, asked to do all the things I would love to do — and would otherwise have to spend time looking for.

Fortunately, Macy's, being the largest customer and seller of most any brand we do business with, is in a position to have unique products created just provided for us.

We need to turn this into a positioning for your brand so that it serves as a guide for how you build your brand.

Further, widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

With your website as a platform, you can use your influence and position to advocate for worthy causes — a sure - fire way to endear yourself to your local community and create an authentic, unforgettable brand story.

Involve your community in your content to make them feel even more invested in your brand or product, positioning your blog as a great place of reference for further information on the who, what, when, where, and why of your industry.

But widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis writes on his blog.

Once it's nailed, your brand's positioning becomes the basis for building the brand experience across the entire marketing plan.

Let's take a look at a few big brands and what they've done for positioning.

He campaigned for the position of Brand Ambassador and was persistent about it.

For example, «The brand positioning strategy exercise I took the team through has really paid off.

By combining the highly specific locational data that's available from consumers searching on mobile, alongside Google's already in - progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.

If your goal is to engage your fans over social media, or generate sales, or position yourself as an authority, these things can be accomplished if you provide value and a reason for people to interact with your brand.

With this transaction, RBI is adding a brand that has a distinctive position within a compelling segment and strong U.S. and international prospects for growth.

With that work largely behind him, in his new position, Norm will focus on international growth opportunities for Time Inc.'s brands and content and other projects.

Burnett: This is the hardest position for me: modern advertising is in flux and brands like Google and Twitter don't need it at all.

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.

«The positioning of our brand is something that we have done differently for every other channel, obviously we have created a whole new line largely based on flavor as well as graphics, but the major differentiation that we are offering is it's a GAP - rated meat and we do not have that anywhere else,» he says.

Even as Thinx's board of directors search for a «professional CEO» to fill her position, she will continue to be the face of the brand.

In September, 20 of the applicants who best represent Grant's brand motto — «Stand Together» — will be flown to a special event in Scotland where they will be compete to be one of three finalists for the ambassador position.

While the pipelines have become intertwined with the Conservatives» «Economic Action Plan» (their branding of the federal budget), Oliver's natural resources file isn't the only thing that makes him suitable for the position of finance minister.

Former Olympians often take brand ambassador positions or become spokespersons for a specific cause.

Survivors that make it through this recession by focusing their attention on consumer needs and core brands will be strongly positioned for sunnier days ahead.

Finding a competitor in position 1 for your brand terms can be frustrating.

If the goal for your brand's content marketing is to position yourself or your organization as a thought leader, enhance your brand's reputation, and provide value to your customers, quality trumps quantity.

For the uninitiated, here's how it works: Amazon Prime members can now purchase any number of the available branded Dash buttons, physical devices built to be positioned around the house.

Second, we'll continue to expand the exposure and the understanding of the NIKE Brand, extending our leadership position while creating more energy around sport for Chinese youth.

Our work with these organizations has generated leads and new business opportunities, and this involvement also helps position CMIT Solutions as a brand with unlimited potential for giving back to local communities.

Lead the development, implementation and optimization of all marketing strategies including brand positioning, digital marketing, campaigns, public relations, and more, with the goal of driving unique visits and same store sales for our studio locations.

When developing branding for startups, one must take into account that a brand strategy should reflect the client's positioning statement.

«We were looking to create a space for partners to have an easier, unique business experience, and not only continue to position us as the most reliable brand in the industry, but also as the brand that's thinking about our customers first in a demonstrable way.»

As the Idea Launch Pad for B2B marketers, MLT Creative's services include strategic planning, positioning, brand development, website development, advertising, inbound marketing, content marketing, direct mail marketing, email marketing, sales promotions, on - page and off - page SEO, search engine marketing (SEM) and pay - per - click campaigns (PPC)-- Google AdWords campaigns.

The ideal candidate for this position will be extremely detail - oriented with experience in managing and activating large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.

The ideal candidate for this position will be extremely detail - oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.