Sentences with phrase «brand positioning in the market»

It used to be that first to secure top brand position in a market could take over 70 % of market share — but that's rare these days as marketing has become such a science.

Common duties of a Brand Director include analyzing brand positioning in the market, measuring performance of marketing campaigns, monitoring market trends, and finding new growth strategies.

Not exact matches

Widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

Cowen & Co's Oliver Chen expects more great numbers from the brand through the holiday season, saying in a research note last week: «Product-wise, Victoria's Secret is well - positioned for Holiday, with major marketing catalyst — the Victoria's Secret Fashion Show.»

Further, widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

In her prior position at Kraft Foods, Inc., she oversaw Kraft's Latino Center of Excellence where she led campaigns to increase the company's investment in the Latino market and partner with brands to create impactful marketing programIn her prior position at Kraft Foods, Inc., she oversaw Kraft's Latino Center of Excellence where she led campaigns to increase the company's investment in the Latino market and partner with brands to create impactful marketing programin the Latino market and partner with brands to create impactful marketing programs.

But widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis writes on his blog.

That's the kind of viral brand narrative that has propelled BioSteel into an intriguing market position in a relatively short period.

WHO: David Shore, associate dean and faculty member at Harvard University, where he teaches the course «Strategic Marketing: Gaining Competitive Advantage Through Positioning and Branding» RATING: 7 (on a scale of 1 to 10, with 10 being the highest) «They have enormous equity in the purchase of the Dr. Spock name.

Amber Lilyestrom empowers women to position themselves as sought - after experts and thought leaders in their niche through social media, engagement marketing and the creation of an online brand presence.

That one insight can alert a brand to an opening in their market, and show them how to position themselves so that they can capitalize on it.

Deneve, who joined Yves Saint Laurent in 2011 after holding senior positions at fashion brands Courreges, Nina Ricci and Lanvin, held several sales and marketing jobs at Apple in Europe between 1990 and 1997.

ABOUT THE PRESENTER Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries.

I have watched this take a toll on some well - known brands in the outdoor - equipment industry, where management's decisions weren't in the long - term interests of the brand and the position it holds in the market.

«With this acquisition, Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples» lives.»

The brand has been hurt by weak demand in the United States, its biggest market, and from competition from better - positioned rivals Nike and Adidas, which cut into Under Armour's profit and growth.

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic / leads and in getting better search ranking positions.

Johnnie Walker is Diageo's premier brand, but it also owns a portfolio of other brands that hold the No. 1 or 2 position in various markets around the globe, including Buchanan's, which is the second-most popular scotch in the U.S.; Black & White, Brazil's best seller; and J&B, the top scotch in Spain.

Product formulations, brand positioning, and pricing are often well known long before a multinational launches its brands in a foreign market.

Olivia joined Qantas in 2009 and has held several positions, including the role of Group Executive, Brand, Marketing & Corporate Affairs and Group Executive for Government Relations and Corporate Affairs.

In her position at the Lodi Winegrape Commission, Brannen will oversee the Commission's marketing, public relations, strategic planning, and regional branding efforts, as well as grower relations.

In his new position at the Lodi Winegrape Commission, Spencer will oversee the Commission's marketing, public relations, strategic planning, and regional branding efforts, as well as grower and vintner relations.

As a result, there is tremendous opportunity for smaller, natural and organic entrepreneurial brands to gain market share and even commanding positions in the industry.

That's because brand is not about marketing, but about holding a preferred position in your marketplace that offers a brand promise and fulfills it in everything you do.

FLUID also works with beverage makers that need to re-launch their brands to gain a better position in the market.

Between the three divisions, FLUID has the capability to take any adult beverage brand to the next level no matter what its current position in the market.

Prior to this, he held the position of marketing director of consumer foods at Ornua, responsible for the strategic direction and development of the Ornua brands portfolio; prior to this he held a variety of senior commercial roles within the organization both in the corporate office and within international subsidiaries.

«Huddle House's focus on the breakfast daypart and unique position in underserved markets has differentiated the brand over its 50 year history,» said Brant Cash, a director at Harris Williams & Co., in a statement.

Nom, whose sales amount to $ 235 million, is a leading operator in the pasteurised milk market in Austria with several strong national brands and leading market positions in production of fruit yoghurt and fresh pasteurised milk.

Sales of craft beers such as James Squire 150 lashes, Furphy and Iron Jack grew strongly, but Lion surrendered its position as market leader in the flat $ 14 billion beer market after terminating its distribution agreement with global brewer AB InBev and losing popular brands such as Corona.

Mateus Light reinforces that position and broadens the brand's market presence in a way which is relevant to consumer demand.»

Irvin noted, «Bega Cheese's focus on Australian and international consumer markets, strong branding and distribution alliances such as Blackmores and investment in higher value dairy nutritionals means that we are well positioned to take advantage of unfolding market opportunities.»

It said the company has a «strong position in the Asia - Pacific beverages market with the powerful Coca - Cola brand providing it with a relatively stable earnings stream, narrow economic moat and medium uncertainty rating».

Tullamore Dew is now perfectly positioned to continue to grow its market share in key international markets, and also to begin pioneering an exciting new path for the brand into emerging whiskey markets across the globe.»

«ABV Brands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium brands,» added Dan Hawkins, ABV Brands» commercial dirBrands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium brands,» added Dan Hawkins, ABV Brands» commercial dirbrands,» added Dan Hawkins, ABV Brands» commercial dirBrands» commercial director.

Hawkins added: «ABV Brands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium bBrands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium brandsbrands.

Similarly, Purple Design was briefed by William Grant & Sons to review assets for its Glenfiddich brand, refine them and create a holistic brand world which would maintain its market - leading position and ensure consistency in the way the brand is presented across manifest media.

Awarded the «Innovator of the Year» in 2012 by the Wine Enthusiast, Vintage Point's innovation extends beyond packaging, branding, segmentation, sourcing and positioning, to provide a flexible and diverse approach that enables Vintage Point clients to go to market and compete.

Consumers in China regard success in a company's home market as crucial in building trust in a brand, and this has been very important in elevating vitamins companies Blackmores and Swisse to strong positions in China.

MW Brands is one of the European leaders in tuna and other ambient seafood products through its strong brands — John West, Petit Navire, Hyacinthe Parmentier and Mareblu — and holds leading market positions in France, the UK, Ireland and the Netherlands and Brands is one of the European leaders in tuna and other ambient seafood products through its strong brands — John West, Petit Navire, Hyacinthe Parmentier and Mareblu — and holds leading market positions in France, the UK, Ireland and the Netherlands and brands — John West, Petit Navire, Hyacinthe Parmentier and Mareblu — and holds leading market positions in France, the UK, Ireland and the Netherlands and Italy.

Paul joined Canandaigua Wine Company in 1986 as an assistant product manager in marketing and went on to hold a number of positions including vice president, brand management, and vice president / general manager of the premium wines business unit.

With Nestlé Waters» rich history in providing premium sparkling water to consumers with their brands Perrier ® and S. Pellegrino ®, and the current strength of our regional spring water brands as a $ 103MM player with extremely high household penetration, we are well positioned to bring these products to the market for consumers to enjoy.

In line with its ambitions to expand internationally, UK - based Britvic has acquired Fruite, an independent French soft drinks producer with market leading positions in syrups and ambient juice with brands such as Teisseire and Moulin de Valdonne, Fruite and Pressade, for Eur237In line with its ambitions to expand internationally, UK - based Britvic has acquired Fruite, an independent French soft drinks producer with market leading positions in syrups and ambient juice with brands such as Teisseire and Moulin de Valdonne, Fruite and Pressade, for Eur237in syrups and ambient juice with brands such as Teisseire and Moulin de Valdonne, Fruite and Pressade, for Eur237m.

Traditional companies like Campbell have been struggling against a backdrop of shifting food preferences in markets all over the world, however, Campbell's is hoping the addition of Snyder's snacks brands will shore up its position in - store.

Susan began her career in the fashion industry at Vogue Australia, followed by various marketing positions for European and Australian brands.

In his nearly three decades with DPS and its predecessor companies, he has held numerous leadership positions in brand management, promotions, marketing research and marketing serviceIn his nearly three decades with DPS and its predecessor companies, he has held numerous leadership positions in brand management, promotions, marketing research and marketing servicein brand management, promotions, marketing research and marketing services.

In 2006 Mr Hasan Aslanoba, owner of Aslanoba Foods and founder of ERIKLI water, knew that he had to make a difference in a number of areas to successfully enter the highly competitive Turkish JNSD market and establish a secure position for JUSS, his new JN branIn 2006 Mr Hasan Aslanoba, owner of Aslanoba Foods and founder of ERIKLI water, knew that he had to make a difference in a number of areas to successfully enter the highly competitive Turkish JNSD market and establish a secure position for JUSS, his new JN branin a number of areas to successfully enter the highly competitive Turkish JNSD market and establish a secure position for JUSS, his new JN brand.

His beverage experience began at Mesa Distributing Co. in San Diego, California, where he held positions in both the sales division and the brand - marketing department.

Celsius Holdings, Inc., (OTCQX: CELH) the creator and marketer of Celsius ®, a high performance energy brand, announced today that Vanessa Walker, an executive leader with a proven track record of establishing and revitalizing brands and particular expertise in the beverage industry, has accepted the position of Executive Vice President of Sales and Marketing, reporting directly to Gerry David, President and Chief Executive Officer of Celsius.

It has one of the highest height limits on the market (up to 54» in the front - facing position), but it's also quite affordable compared to other brands that offer this kind of room.