Sentences with phrase «brand positioning of»

· Formulating marketing strategies for Facebook page optimization in order to increase brand visibility and improve online brand positioning of the business

It recently signed agreements with Eastday.com, Hexun.com, Ctrip.com and Yesky.com also to reinforce the MSN Chinese website's brand positioning of «fashionable life, white - collar portal.»

It includes the new logo and brand identity package representing our new brand positioning of «Feeding Individuality,»» said Chief Marketing Officer Sarah McAloon.

And can manufacturers and retailers strengthen the brand position of their food products by choosing biobased food packaging?

My brand position of being a «Center - Brained Marketeer» (note the extra

My brand position of being a «Center - Brained Marketeer» (note the extra e — because it's more fun that way) was brought to life more fully with the development of that infographic resumé.

Not exact matches

Witt has a deep level of expertise related to brand positioning and development, co-creation programs and managing digital media.

But it also did something unprecedented: Tims also soared to the No. 2 position in our ranking of Canadians» favourite brands in the world — a list that includes global powerhouses like Apple, Nestlé and Disney.

People sign up for a show for a number of reasons: It can serve as a launching pad for new products or concepts, a way to build up your brand and distribution, a means of nurturing relationships or even a place to position your company for sale.

Now the time has come to brand your business, social media is the most cost - effective way of positioning your brand.

In each of my former positions, I assumed entrepreneurial - type roles, whether that be managing product launches or guiding brand innovation for large companies in the food, credit - card service and automotive space.

Made of durable 300 - denier polyester and a lightweight, rust - proof aluminum frame, the RIO Brands 5 - Position Lay Flat Beach Chair is built to last.

This is a great way to position your brand as a supporter of the people actually doing the work.

Over the past 18 months, J.Crew has worked hard to position itself as a luxury brand that provides high - quality basics to the likes of celebrities and high - profile leaders like Michelle Obama.

«Regardless of their position, they get to play a role in the future of the brand.»

But faced with a challenge of a declining supply chain, the brand must decide if it will relax that positioning to include «some» meat from animals treated with antibiotics (again, paraphrased).

That said, I do think in a situation like this, there is a lot of money to be made for a business in Clearpath's position — if Uber really wants that trademark, it might be willing to pay for it, and that amount of money might end up meaning more to a smaller company than its existing brand.»

Since then I've noticed a number of instances where that association doesn't work, resulting in a loss of money, time, and brand positioning for the business involved.

Dunkin' Donuts first abbreviated its brand name in its «America Runs on Dunkin'» ad campaign in 2006, publicly embracing the broad appeal of its coffee and positioning the brand as a quick and affordable alternative to Starbucks.

Asked what most influences their decision to accept or decline a position, 56 percent of professionals said it's the company's «talent brand,» according to a new LinkedIn survey of full - time employees and talent acquisition managers.

«Combined with the strength of the PokerStars brand in the U.S. and its U.S. customer database, it will be in a very strong position to capitalize on the potential revocation of PASPA (the Professional and Amateur Sports Protection Act) later this year, which could result in a number of U.S. states legalizing online sportsbook / gaming,» he wrote in a report.

Kennedy has also held various other positions during his career, including appointments at Merrill Lynch Capital Markets, Chiquita Brands International and Bank of Yokohama.

In part two of her four - part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.

Widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

The Marketing Director at Braintree, the fast - growing payments platform, Leyden is a technology and fintech marketing pro who, over the past year, has also taken on the challenge of establishing marketing at Venmo, the peer to peer payments platform, where she is working on brand positioning and marketing.

In filings that are part of a libel lawsuit that first lady Melania Trump filed against the Daily Mail tabloid, her lawyers argue that her position could help her grow her personal brand, according to The Associated Press.

Fortunately, Macy's, being the largest customer and seller of most any brand we do business with, is in a position to have unique products created just provided for us.

Unilever, the parent company of dozens of household brands such as Dove, stopped producing ads featuring gender stereotypes in 2016 upon determining that a mere 2 percent of all ads feature intelligent women, 3 percent show women in positions of power and 1 percent portray women with a sense of humor, Fortune reports.

Rendle was one of the architects of The North Face's industry - leading success in recent years; he was president of that brand from 2004 to 2011, on his way to becoming COO of the parent company four years later, the job that landed him the CEO position.

They do a pretty good job of positioning the brand a direct - to - consumer service, not really favoring one [media company] or the other.

It's a matter of positioning your brand as a thought leader in your space.

Thurston, a onetime professional cyclist who maintained MapMyFitness's position as a top fitness app from the iPhone's earliest days, tells the story in his new office in downtown Austin, in a brand - new building where giant images of Under Armour athletes adorn the walls (amid, of course, motivational mantras) and several hundred new engineers and other tech employees work.

According to the study, just 23 percent of Americans see brands as honest, which means you've got to strive especially hard to win consumers» trust: their de facto position is to not trust you.

The companies are ranked based on their position in the 2017 Franchise 500, which evaluates more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

Further, widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

With access to over 1 [billion] consumers upon close, we will be positioned to drive one of the most important platforms in the consumer brand space.

«The enlarged group would be an online - led globally positioned betting and gaming business that would benefit from a multi-brand, multi-channel strategy applied across some of the strongest brands in the sector,» the companies said.

In her prior position at Kraft Foods, Inc., she oversaw Kraft's Latino Center of Excellence where she led campaigns to increase the company's investment in the Latino market and partner with brands to create impactful marketing programs.

Page positioning that allow your brand to stand out on editorial pages offering a wide mix of news, features and opinion articles

Involve your community in your content to make them feel even more invested in your brand or product, positioning your blog as a great place of reference for further information on the who, what, when, where, and why of your industry.

In my last column, «The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up,» we addressed how to strike the right tone with customers.

Notice the level of emotion in each of these taglines, which essentially highlights each brand's positioning.

But widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis writes on his blog.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

Positioning is at the heart of your brand.

That's the kind of viral brand narrative that has propelled BioSteel into an intriguing market position in a relatively short period.

He campaigned for the position of Brand Ambassador and was persistent about it.

The effort paid off: Blackmore got the position and in 2014, he was named Brand Ambassador Of The Year by The International Whisky Competition.

By combining the highly specific locational data that's available from consumers searching on mobile, alongside Google's already in - progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.

Publishing factual and engaging articles via your Facebook Page will position your brand as a source of information, securing a following.