For our second annual survey, Fortune partnered with Travel + Leisure to ask readers about their habits and
brand preferences while traveling for work.
Not exact matches
While people used to seek and connect with
brands that fit their values, they now expect the opposite: for
brands to do the work and reflect their unique needs and
preferences.
While the
preferences of millennials are changing, requiring entrepreneurs to examine
brand loyalty in an entirely new way, retailers can still drive return sales by creating a transparent and value - added loyalty program.
While the volumes of marketing research can point to the
brands that are held in high regard in a given state — and why — much can be determined about a state's
preference from something as simple as its Google search history.
Whereas social networks are dominated by a noisy minority of people who may not reflect your customer base, insight communities help
brands build authentic relationships,
while gathering continuous consumer feedback, opinions and
preferences.
In 1981, when Bill Bridges wrote on chili, he cited Ray Shockley of Wolf
Brand Chili as the source for the following statement: «In Texas, the
preference for straight chili runs about three to one,
while almost everywhere else in the country, chili with beans is preferred by the same majority.»
While brand owners often conduct focus group research about consumers» reactions to their packages, TricorBraun takes a more proactive approach to understand consumer
preferences for new, innovative packaging elements and technologies.
By extension, bakers can make sure that global food safety certifications such as USDA and Global Food Safety Initiative (GFSI) are met within their facilities to help demonstrate their commitment to the wellbeing of consumers, and secure consumer
preference while protecting the credibility of their
brands.
From modest beginnings with a simple website and a 70 sq feet brick - and - mortar store where we offered only one ring sling
brand and one soft - structured carrier
brand (because there were few options then), we are proud to now operate a 1400 sq feet showroom dedicated to a huge range of babywearing products,
while embracing the same humble belief of helping parents babywear, according to their own lifestyle and
preferences (unless it violates safety and ergonomics!).
While the food industry insists that it only advertises to children «to influence
brand preference,» a study published in the journal Appetite found that the industry works to «fundamentally change children's taste palates to increase their liking of highly processed and less nutritious foods.»
And
while teens continue to list the same
brand preferences, new ones have been added and several...