Southwest Actively led as CPO over Development Department in 7 states with targeted philanthropy for major and planned gifts, direct mail campaigns, internet outreach and leverage of social media tools to elevate organization brand Key Contributions: * Drove multi-channel social media development to further raise awareness of brand while leveraging web and internet outreach * Engaged in
brand promotion though array of marke...
Not exact matches
The company has been helped by a solid turnaround in its North American sales thanks to a series of new product launches and acquisitions,
though it has also had to rely on increased
promotions to bolster sales for its struggling namesake
brand and the Clinique
brand.
Indeed, the
brand's momentum will probably remain strong,
though keeping
promotions under control to avoid diluting the name will be key.
Even
though leadership might initially be focused on the business value employee advocacy can bring to their organization, top leadership is also likely to report elevated levels of personal
brand promotion through social media channels.
I've been learning more about blogging,
branding, and self
promotion then ever before even
though I've been blogging for 5 + years.
Also commonly referred to as multi-channel marketing (
though you'll hear some say the two are different approaches), this method of
brand promotion entails the utilization of several online outlets and techniques to enhance one's reach to a targeted, niche audience.