Build a superior
brand reputation as an effective home seller and book your session today.
He cites the presence of a built - in audience and the ability to piggyback on
brand reputation as answers to the problems of «how to be read» — reasoning that «how to publish» has never been easier.»
Not exact matches
So buyers adopt and rely upon shorthand references such
as your
brand equity and the length of time you've been around and equate these aspects of your
reputation with quality and stability.
For entrepreneurs, a bad personal
reputation will extend to your
brand's
reputation as well.
This came in handy: Virgin became known
as the
brand that could go into sectors with troublesome
reputations and shake them up by applying our values.
Cornell also boasted a track record of building private - label
brands, a priority for Target, and had a
reputation as a leader who could rally the troops and change a culture.
And while that's a great story about the power of
branding as a strategic - marketing tool, the truth is Intel would not enjoy the
reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.
To build
brand loyalty and a great
reputation, start using cloud - based based customer support tools like Freshdesk, which provides a single place to track all customer queries
as well
as automation for many steps of customer interaction.
Your
brand affects the
reputation of your business
as much
as it does your professional career.
The idea seems to be the same
as the Times»,
as the Journal hopes to leverage its
brand and
reputation with its readers, many of whom are wine drinkers.
Reputation and image are becoming more and more important to big
brands, so stay tuned for plenty more impressive stunts in the future, particularly
as advancing technology allows us to extend further than the confines of the ground!
Serving
as the aggregate component of your company identity, your
brand is often responsible for formulating first impressions, building familiarity in the public, growing your
reputation, and ultimately, securing the long - term loyalty of your customers.
As Canadian Business found out when it conducted this year's
reputation survey, people generally believe that RIM is an innovative, well run company, but they have little emotional connection to the
brand itself.
«Since
brands are made up of people, authenticity is just
as important to personal
brands as it is to corporate
brands,» says Tim McDonald, the well - respected social good entrepreneur with a
reputation for being one of the more authentic businesspeople you'll ever come across.
As social media makes even the smallest
brand mistakes highly visible, smart
reputation management is more important than ever.
Value is also influenced by intangible assets such
as a company's
brand image, industry
reputation, and good will.
In the notoriously hidebound motorcycle business, few would have bet on the Can - Am Spyder, yet our survey respondents were
as enamoured with the
brand's
reputation for innovation and quality
as they were with its backstory.
The right monitoring tools can help build your
reputation as a
brand that's quick to answer, without having to camp out on social media all day.
Ryan Cotton, the Bain managing director who led the investment, identifies three strengths that he believes will make Toms, one day, a multibillion - dollar public company: its
reputation as a philanthropic pioneer, its enthusiastic customers (who may want to become shareholders), and its potential to expand beyond footwear into a broad lifestyle
brand.
While Canada's
reputation as the jacket for explorers and artic workers remains important — «We're not becoming a polo company,» Reiss says — there are nonetheless indications that the company is capitalizing on its status
as a high - fashion
brand.
Generally speaking, English shaving products have a
reputation as being amongst the best in the world (with perhaps only Germany producing close to
as many outstanding
brands), and amongst the best English shaving soaps, Taylor of Old Bond Street stands out near the top.
If the goal for your
brand's content marketing is to position yourself or your organization
as a thought leader, enhance your
brand's
reputation, and provide value to your customers, quality trumps quantity.
By all accounts, organizations should want their employer
brand, their
reputation as an employer, to be
as formidable
as their customer - facing
brand — the same logic applies to both.
Vancouver - based Lululemon built its
reputation as an «ethical
brand» by using local labour to manufacture its clothing.
We face risks, including to our
reputation as a trusted
brand, in the handling and protection of this data, and these risks will increase
as our business continues to expand.
Additionally, many nonfinancial metrics, such
as brand,
reputation, and sustainability rankings, are set by outside agencies and so are hard for managers to manipulate.
We were rated
as the best regional and global asset manager, best manager by
brand,
reputation and client servicing.
Building your own
reputation as an expert, demonstrating what you care about and stand for, managing your image and perceptions about you - this is how you give your business
brand a foundation before you even launch a business.
A review from someone that talks not about your products or services, but you —
as a company that provides helpful information — is still hugely valuable for your
brand's
reputation.
Social media is a wonderful and valuable tool for marketing,
branding and promoting your business,
as well
as monitoring your online
reputation and customer service needs, but it can be time consuming.
Leading S&P Dow Jones Indices» international media efforts, David oversees all major index - related press events and initiatives, serving
as a global strategic communications counselor for S&P Dow Jones Indices in the areas of crisis communications, response planning and
brand /
reputation management.
As with most things concerning the Internet,
branding can be easily and quickly affected by positive and negative factors and thus it is more important than ever to keep an eye on your
brand and its online
reputation.
It takes time to build a
reputation and a
brand, and sometimes the fruits of these labors do not show up
as fast
as an entrepreneur would like.
This dilutes your
brand and
reputation as the leader in your niche.
Instead, he has repeatedly
branded the women
as liars, using his Twitter feed and public appearances to smear their
reputations.
With experience handling some of the most visible crises of our time, we expertly navigate important communications channels, including traditional
as well
as digital and social media, to protect corporate
brands and
reputation.
Russell
Brand has a
reputation as a political provocateur, so I suspect many Christians would come to his podcast today and expect Alister McGrath,
as a Professor of Science and Religion at Oxford University... More
Russell
Brand has a
reputation as a political provocateur, so I suspect many Christians would come to his podcast today and expect Alister McGrath,
as a Professor of Science and Religion at Oxford University and leading Christian debater, to get a bit of a roasting.
Steve Gerrard, MD of Barwell & Jones, comments, «We are incredibly proud of our
brands, and
as the
reputation of our portfolio grows we are delighted to welcome Tim to the team.
«
As our new look demonstrates, we are dedicated to developing innovative product inspection solutions that keep an «eagle eye» on food quality, protecting
brand reputation.»
«By exceeding guest expectations of product and experience, developing a
brand image with a distinct and Devilishly Good attitude, and expanding the St. Louis Bar and Grill franchise system carefully and responsibly, it's earned a
reputation as a cultural «institution» with an expanding, loyal customer base and «one of the hottest franchise opportunities» within the restaurant industry,» the company says.
As the only Western producer of sorbates, Celanese's preservatives are effective against molds, yeast and many bacteria, and help to protect product and
brand reputation, provide food safety, and reduce food waste.
«Today, packaging is increasingly tied to strategic initiatives and outcomes that impact
brand reputation and ROI, but many
brands still view packaging
as simply a series of tactical steps and technical decisions.
«With the EPA operative from next year, we have the chance to bottle locally and still remain cost - competitive, while protecting margins and the
reputation of our individual
brands as well
as of
Brand South Africa.
As discussed in Chapter 3, Australia's clean and green
reputation is a vulnerable
brand, with biosecurity risks and comparatively poor OECD food safety ratings57 threatening the marketing strategy of many key product categories.
Prohibition was a time when Cutty Sark established itself in the US and the new blend is a tribute to the notorious Captain William McCoy, who smuggled the
brand into the country and whose
reputation for fairness and supplying unadulterated liquor gave rise to Cutty Sark being referred to
as «the real McCoy».
Jadot is the # 1
brand of French wine in the United States and, since its founding in 1859, it has earned a
reputation as one of the most revered wine houses in Burgundy.
«It's a simple yet powerful campaign, using humor to reinforce the
reputation of Idaho ® potatoes
as the No. 1
brand of America's favorite vegetable — and reinforcing our premium
brand image,» said Seth Pemsler, vice president, Retail / International, IPC.
What we do: Despite our growth and success, we're still a family - owned company and remain committed to the same core values and entrepreneurial spirit that earned us our
reputation as a dairy industry pioneer and trusted partner to top food and nutrition
brands worldwide.
Hardys is worth # 275.6 m in sales and is the UK's biggest and most trusted
brand, a
reputation earned through its consistent wine portfolio and high - profile sponsorships such
as its proud association with the England cricket team.