Not exact matches
Foreign
brands often carry a better
reputation than their Chinese equivalents; recent crises
involving toxic chemicals in Chinese - made food and cosmetics have fueled that sentiment.
Apple has a
reputation for avoiding markets where it can't keep the product's standards in line with its
brand image — famously avoiding netbooks for years before launching the higher - end Air range — so it's reasonable to assume that any 7 - inch iPad is going to be an attractive product with some aluminum
involved.
The processes
involved in the field of marketing can help a business a lot in terms of building its
brand and creating a
reputation.