Speaking at the report launch, Akhilesh Tuteja, Partner and Head — Risk Consulting for KPMG in India and Co-Leader — Global Cyber Security, KPMG said, «Cybercrime has moved from corporate espionage and theft of Intellectual Property to use of advanced technology and malicious software, with the intent of holding companies to ransom and the threat of sabotaging
brand reputation with data security breaches.»
Kupper goes on to say that «manufacturers can build good will and
brand reputation with consumers by meeting their desire to know more about the food products they purchase and consume.»
Not exact matches
So buyers adopt and rely upon shorthand references such as your
brand equity and the length of time you've been around and equate these aspects of your
reputation with quality and stability.
This came in handy: Virgin became known as the
brand that could go into sectors
with troublesome
reputations and shake them up by applying our values.
In this hangout, editorial director Ray Hennessey talks
with branding and customer experience experts Karen Leland of Sterling Marketing Group and Brad Smith of Sage North America about how to come back when your company's
reputation takes a hit.
Alaska's new uniform collection is part of a
brand refresh for the Seattle - based carrier, which is incorporating the edgier
brand and culture associated
with recently acquired Virgin America into Alaska's own
reputation for service and reliability.
And its clout
with landlords could make it an ideal partner for fashion
brands with rising
reputations but fewer resources, helping them secure better real estate.
The fact that trust is crucial in markets is evidenced by the fact that businesses have come up
with such a dizzying array of mechanisms designed to generate trust — everything from
brands (which carry
reputations) through to warranties, return policies, endorsements and third - party guarantors.
Each year Canadian Business teams up
with the
Reputation Institute to bring you the list of Canadians» favourite
brands.
But there's potential to exceed their expectations, and
with so few
brands taking advantage of the opportunity to wow their buyers, it's a no - brainer opportunity to make your mark and build your
brand's
reputation.
Keep hitting the
brand bullseye: Target has built a strong
reputation on its ability to really connect
with its consumers in a way that results in a kind of loyalty not usually associated
with a place you can buy your toilet paper.
Investing in creating a strong
brand and a good
reputation is an effective way to compete
with the big guys when it comes to attracting talent.
The idea seems to be the same as the Times», as the Journal hopes to leverage its
brand and
reputation with its readers, many of whom are wine drinkers.
Brand management is so important that
Reputations Corporation, a Vancouver - based consultancy group, reports that 72 percent of consumers say
reputation influences their buying decisions; 80 percent of employees will accept less pay to work
with a company
with an excellent
reputation; while another 89 percent say
reputation is a tiebreaker between equal products.
«Since
brands are made up of people, authenticity is just as important to personal
brands as it is to corporate
brands,» says Tim McDonald, the well - respected social good entrepreneur
with a
reputation for being one of the more authentic businesspeople you'll ever come across.
-- Collin Holmes, CEO of Chatmeter, a
reputation - management and local SEO analytics company serving enterprise
brands,
with more than 20 locations
So, how can an aspiring leader navigate this territory
with her
brand and
reputation intact?
This, in turn, will give you more opportunities to promote
brand visibility, earn you a higher
reputation among your customers and followers and connect you
with powerful partnerships already tied to the cause.
I wanted to be a part of a
brand with a respectable national
reputation.
How the Ghomeshi case unfolds is anyone's guess, but for business owners it offers an important lesson: when a prominent employee comes to personify their
brand — then proceeds to bring their its
reputation into question
with dubious after - hours activities — morality clauses can be a useful way to protect your business.
These days, it's hard to separate one's personal
brand with his or her business
reputation.
Build a
reputation for being a person who treats other people's
brands with respect and you will never struggle to find people who will want to partner
with you.
Part of addressing that issue will be acquiring startups
with great talent, smart software and no
brand reputation to jeopardize.
«Given our technological strengths
with the development studios, and the global
reputation of the Atari
brand, we have the opportunity to position ourselves attractively in this sector.»
You don't have to work for the company
with the best «
brand» identity or
reputation in your chosen field,» insists Jeremy Boudinet, director of marketing for startup Ambition.
In the notoriously hidebound motorcycle business, few would have bet on the Can - Am Spyder, yet our survey respondents were as enamoured
with the
brand's
reputation for innovation and quality as they were
with its backstory.
Generally speaking, English shaving products have a
reputation as being amongst the best in the world (
with perhaps only Germany producing close to as many outstanding
brands), and amongst the best English shaving soaps, Taylor of Old Bond Street stands out near the top.
The success of the See's acquisition forever influenced their commitment to buying businesses
with a strong
reputation and
brand recognition.
You can use social media to gain more
brand visibility, cement relationships
with your existing clients, build your
reputation, and even provide support to your current customer base.
Brands should reinforce their authentic
reputations with the right
brand values, personalities, and communications.
With the
reputation of the company or
brand at stake, how would do senior executives step up to the boss and tell him they have concerns about the way things are being run?
YouGov BrandIndex's entire universe of 1,500 + consumer
brands was measured
with its Index score, the company's centerpiece indicator of
brand health, combining sub-scores of General Impression, Quality, Value, Satisfaction,
Reputation, and Willingness to Recommend.
Adidas's
reputation in the U.S. has already been bruised by an investigation into allegations that one of its former executives helped to facilitate illicit payments to basketball players to steer them to universities partnering
with the
brand.
YouGov BrandIndex's entire universe of 1,100 + consumer
brands were measured year to year
with its Index score, its chief measurement of
brand health, which combines the average respondent scores for quality, value, general impression, satisfaction,
reputation and willingness to recommend.
Your
branding, your online
reputation management, and SEO strategy can be managed
with intelligent content generation and a well - researched link building plan.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its
reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships
with significant customers and suppliers; execution of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the Company; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives that the Company uses; exchange rate fluctuations; disruptions in information technology networks and systems; the Company's inability to protect intellectual property rights; impacts of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's dividend payments on its Series A Preferred Stock; tax law changes or interpretations; pricing actions; and other factors.
Increase
brand awareness and
reputation with high quality content that speaks to your target audience on channels and platforms of their choice.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly competitive industry; changes in the retail landscape or the loss of key retail customers; the Company's ability to maintain, extend and expand its
reputation and
brand image; the impacts of the Company's international operations; the Company's ability to leverage its
brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings initiatives; changes in relationships
with significant customers and suppliers; the execution of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives we use; exchange rate fluctuations; risks associated
with information technology and systems, including service interruptions, misappropriation of data or breaches of security; the Company's ability to protect intellectual property rights; impacts of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact of future sales of its common stock in the public markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements of the Company's consolidated financial statements; and other factors.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its
reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships
with significant customers and suppliers; execution of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the business and operations of the Company in the expected time frame; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives that the Company uses; exchange rate fluctuations; risks associated
with information technology and systems, including service interruptions, misappropriation of data or breaches of security; the Company's inability to protect intellectual property rights; impacts of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; tax law changes or interpretations; and other factors.
The headline of the piece was «Apple, Google, see
reputation of corporate
brands tumble in survey»; one would note that the editors at Reuters apparently disagree
with the poll survey respondents about what
brands move the needle.
With unique optical taggants to proprietary authentication devices and supply chain security, we help
brands protect their
reputations and their bottom lines.
Vendor Central, often limited to known
brands or companies
with a strong sales record and
reputation, allows the business to wholesale health and beauty products to Amazon.
Running a coffee - and - bagel operation seems simple enough, but Restaurants
Brand International has been in a spat with its Tim Hortons» franchisees that's threatening to damage the Canadian brand's stellar reputa
Brand International has been in a spat
with its Tim Hortons» franchisees that's threatening to damage the Canadian
brand's stellar reputa
brand's stellar
reputation.
As
with most things concerning the Internet,
branding can be easily and quickly affected by positive and negative factors and thus it is more important than ever to keep an eye on your
brand and its online
reputation.
We believe that flexible and responsive independent companies
with a local presence allow realtors to
brand themselves in the marketplace, and that this enables them to offer a personalized service that is directly tied to their own
reputation — rather than to a company name.
Our unmatched coverage of the cybercriminal underground allows us to conduct 24/7 monitoring for potential
brand and
reputation - damaging activity by malicious actors,
with specially trained teams ready to intervene at a moment's notice.
With experience handling some of the most visible crises of our time, we expertly navigate important communications channels, including traditional as well as digital and social media, to protect corporate
brands and
reputation.
This became most evident
with his 2000 book Papal Sin, one of several recent books from liberal Catholics trying to argue for their
brand of Catholicism by the simple (if vulgar) expedient of beating up on the
reputation of Pius XII.
The company says the system enables manufacturers to meet regulatory compliance
with weight specifications and at the same time uphold their
brand reputation by guaranteeing that products are free from foreign metal contaminants.
«Only at China Fruit Logistica will you experience the quality and scope of a truly trusted
brand event
with an international
reputation built on proven success.»