Not exact matches
Snapchat will start pushing «
sponsored lenses» later this month to
brands, which can pay $ 450,000 for a lens on a normal day or $ 750,000 on a «peak day» — basically a holiday — like Halloween or Thanksgiving.
However,
Snapchat had a deeper influence on millennials, and its
sponsored lenses selfie filters «can generate millions of gamified interactions within 24h that can help shift
brand awareness and purchase intent.»
Now,
brands can create
sponsored World Lenses, putting their own characters into
Snapchat's AR options.
A national
sponsored geofilter typically reaches 40 to 60 percent of
Snapchat users in the US, which is a good indication of how well a geofilter can spread awareness of a
brand.