A
brand statement is a short and simple sentence or slogan that represents what a company or product stands for. It expresses what makes the brand unique and how it wants to be perceived by customers.
Full definition
The
personal branding statement in the initial part of your resume can help a lot in providing an outlined discussion of what you can provide the company with.
The growing popularity of personal branding and a job market that continues to be competitive has increased the use
of branding statements at the top of resumes.
I'm curious, in your hiring manager role, how do you respond to personal branding in resumes — especially a stand - alone
brand statement in executive resumes?
Creating strong achievements aligned
with branding statements involves more than simply asking what you did; it also extracts the specifics of how and why you did it.
Your professional portfolio as well
as branding statement resume or c level resume is a major career asset, and you do need to know how to manage it effectively.
So it is with branding on a résumé A personal
branding statement at the very top of your résumé defines who you are and sets the tone for the reader.
Will your friends advise you against a personal
branding statement on your resume because that is just not done?
I'm hearing from recruiters and hiring decision makers that they appreciate the deeper indication a
strong brand statement offers of how a candidate leverages their strengths and talents to impact bottom line.
The job industry continues to be more competitive, which is why
using branding statements for resumes has been growing in popularity.
Think of it as a personal
brand statement about your personal interests that isn't obvious from the rest of your resume template.
You may not be comfortable with a stand -
alone brand statement, or it may not be appropriate for your profession or situation.
The
best branding statements usually incorporate figures in dollars or percentages of money, or time that was gained or saved over a certain time period.
Include your personal
brand statement which should contain your relevant keywords linked to your relevant key personal attributes.
If unemployed, you should also consider having some business cards made up with your name, a
brief branding statement, and your contact information.
By writing a
quality branding statement, you will not only articulate what you can do for a potential employer but will also state your goals if written effectively.
If you can't come up with a
catchy branding statement that captures what you do and why, simply select three keywords related to your branding.
A designated
brand statement placed at the top of your resume, in itself, is a powerful differentiating visual feature.
It really is well worth taking the time to consider all your options and make sure that you provide a good,
targeted branding statement.
A personal
branding statement sums up what makes you unique and better than other job seekers applying for the same position.
I've taken thousands of agents through the program and have never heard two come up with the
same brand statement.
Truly a cutting - edge strategy, a
designated brand statement placed at the top of your resume, in itself, is a powerful differentiating feature.
Your professional brand is communicated throughout your resume, but especially with opening and
closing brand statements.
This is an extremely useful practice when you're building a
leadership brand statement for your executive resume and other career marketing documents, and as you move forward in a job search.
If you have a hard -
hitting brand statement in your resume — and hopefully you do — place that at the beginning of the profile summary for the best impact.
Don't worry if it's nothing more at this point than basic contact information, links to social networks and a
simple brand statement.
This information is then translated into a high - impact executive marketing document with
key branding statements.
If you are a job seeker with an extensive and relevant work history, a qualifications summary (with a
nice branding statement) will be more appropriate.
There are a number of important elements that go into a strong resume — including a
solid branding statement, field - related keywords, action verbs, and accomplishment - centered statements.
Your personal
brand statement encompasses your interests in both your personal and professional life, in particular your areas of expertise and skill.
Phrases with «brand statement»