If you have a hard - hitting
brand statement in your resume — and hopefully you do — place that at the beginning of the profile summary for the best impact.
I'm curious, in your hiring manager role, how do you respond to personal branding in resumes — especially a stand - alone
brand statement in executive resumes?
With an understanding of your brand reputation and your personal
brand statement in hand, you're ready to move on to creating your branded personal marketing materials and positioning your unique promise of value online and offline.
>> > Executive resume — include
your brand statement in your resume.
Then I realized she had copied it verbatim from a sample personal
brand statement in a Job - Hunt article of mine.
Coaching includes strategies on leveraging your personal
branding statement in job search and networking
Adding
a branding statement in your education resume is highly suggested as your resume accomplishments section may not be enough to let you stand out from your competitors due to the number of qualified candidates who would like to practice their expertise in the same field.
A couple of ways to get this done is by adding
a branding statement in place of the traditional objective statement, then adding a career summary (bullet - point list) underneath to highlight what makes you great — right in the first section of the resume.
The personal
branding statement in the initial part of your resume can help a lot in providing an outlined discussion of what you can provide the company with.
BTW, even though I preach personal branding, your post reminded me that I don't have my personal
branding statement in my sig.
Learn more about personal
branding statements in «How A Personal Branding Statement Can Help Job Seekers» at http://www.recareered.com/blog/2010/01/26/how-a-personal-branding-statement-can-help-job-seekers/.
Finally, we gave Julie a new attractive format and a strong
branding statement in the top third of the page.
Professional
branding statements in a cover letter give off different impressions to people.
Not exact matches
Discovery invested $ 100 million
in a new holding company, Group Nine Media, that combines millennial - focused online publishers Thrillist, a food, drink and travel
brand; video news creator NowThis, and animal video site The Dodo with its own digital assets, the company said
in a
statement.
«We know many of our fans enjoy pizza while watching NFL games and we are thrilled to have Pizza Hut, an industry leader and one of America's favorite
brands, as an official league sponsor,» NFL Commissioner Roger Goodell said
in a
statement.
Massenet said
in a
statement: «I've felt for a while that I wanted to apply the
brand - building experience and network I've gained over my career to today's evolving retail landscape.
While
brand stories have always played a role
in attracting employees and customers, mission
statements are especially important when it comes to Gen Z workers.
«General Mills» decision to draw attention to the issue of declining bee populations marks the continuation of its commitment to purpose - based marketing, which means
brands will go beyond traditional
statements such as product benefit
in order to align with what's really important to consumers,» Cossette chief creative officer Peter Ignazi told AdWeek.
«Gawker Media Group has agreed this evening to sell our business and popular
brands to Univision, one of America's largest media companies,» Gawker founder Nick Denton said
in an emailed
statement.
And,
in the broader context, where we're all so intimately and continually connected, the
statements and the
brand «promises» that your business makes bounce all around the globe and, here again, even the best of us can only control a small portion of the stories being told.
«Moe's has a unique tie to pop culture and knack for engaging customers that's appealing to its core consumer,» said Joan Sinopoli, vice president of
brand solutions at The Harris Poll,
in a
statement.
The company said
in a
statement that it has built a strong customer base for its Keurig system, which offers 30
brands and more than 200 coffees, teas and other drinks.
«Walking a mile
in someone's shoes takes on a much different meaning when that person is homeless,» Hanes chief
branding officer, Sidney Falken, said
in a
statement.
In a short
statement on the Formula 1 website on Wednesday, commercial operations director Sean Bratches said the custom of using grid girls «does not resonate with [the]
brand values [of F1] and clearly is at odds with modern day societal norms.»
Second, making bold, offbeat
statements tells consumers that your
brand stands for something, and
in today's world where conscious capital rules, people want to be associated with a higher purpose that they can identify with.
«This will free us up to focus on holidays to our own -
brand and selected partner hotels
in sun & beach locations where we know we can really make a difference to customers,» he said
in a
statement.
«Our second quarter performance exceeded our expectations, driven by a return to growth for Coach, sales gains at Stuart Weitzman and the contribution of Kate Spade as we continued to make progress on the
brand's integration,» CEO Victor Luis said
in a
statement.
«Our clients like to be connected to the Louis Vuitton universe wherever they are,» the leather - good
brand's chief executive officer, Michael Burke, said
in the
statement.
Unilever, which already owns personal care products including Axe, Dove and Pond's, said
in a
statement Wednesday that Dollar Shave Club has «transformed the shaving category with its lifestyle
brand» and has built a membership of 3.2 million since its establishment
in 2012.
«Sweetgreen is quickly emerging as the place of choice for people looking for fresh, seasonal, and locally sourced food and
in the process is building a lifestyle
brand with meaning and purpose,» Steve Case, the former CEO of AOL, billionaire investor and Revolution Growth partner, said
in a
statement.
Champagne touted Morneau's plan to create something called the Invest
in Canada Hub, announced
in last fall's economic
statement, as a step toward a «one - stop shopping» solution to marketing the national
brand.
«Tim Hortons and Burger King each have strong franchisee networks and iconic
brands that are loved by their respective consumers,» the companies said
in a
statement.
Heineken CEO Jean - François van Boxmeer and Lagunitas founder Tony Magee said
in prepared
statements that the deal would help Lagunitas build its
brand globally, reaching parts of the world that other U.S. craft
brands haven't yet tapped.
Samsung is also
in the top 10 smartphone
brands in China, although only the top four
brands were ranked by Canalys»
statement.
«Since Keystone's debut
in 1989,» the
statement continued, «prior to the founding of Stone Brewing
in 1996, our consumers have commonly used «Stone» to refer to the Keystone
brand and we will let the facts speak for themselves
in the legal process.»
In a statement Wednesday, Nordstrom said it made the decision because «sales of the brand have steadily declined,» adding that «Ivanka was personally informed of our decision in early January.&raqu
In a
statement Wednesday, Nordstrom said it made the decision because «sales of the
brand have steadily declined,» adding that «Ivanka was personally informed of our decision
in early January.&raqu
in early January.»
Haney said
in a
statement to Business Insider: «We built Outdoor Voices as an inclusive, positive
brand to encourage people to get active and start Doing Things.
MEC says
in a
statement shared via its Twitter account Monday that the company has heard from members on different sides of the issue, including those who want to be able to purchase Vista - owned
brands like Camelbak at MEC stores.
«The CircleUp marketplace will enable us to quickly connect with mission - driven
brands actively seeking early - stage funding support,» said John Haugen, vice president and general manager of 301 INC,
in a
statement announcing the investment fund.
In the early stages of starting your
brand, companies routinely create mission
statements — what they are trying to accomplish.
According to a
statement on the
brand's Facebook page, their parent company, Loblaws Inc. has ``... robust vendor standards designed to ensure that products are manufactured
in a socially responsible way, ensuring a safe and sustainable work environment.
«With Dunkin' Donuts» unrivaled donut heritage, the Croissant Donut platform will allow us to bring even more new and exciting flavor options to our fans,» John Costello, Dunkin'
Brand's president of global marketing and innovation, said
in a
statement.
«We are extremely excited to be acquiring Qdoba and look forward to working with the management team, employees and franchisees to continue building the Qdoba
brand,» Lance Milken, senior partner at Apollo, said
in a
statement.
«As part of our commitment to provide even more transparency and visibility to our advertising partners, we'll be working with trusted vendors to provide third party
brand safety reporting on YouTube,» a Google spokesperson said
in an emailed
statement today.
Well, fast - food fans
in China would probably object to that
statement too — especially after KFC's corporate owner, Yum
Brands, was forced to apologize amid a food quality scare.
«We are always looking for ways to improve, and as such we have decided to end on - call scheduling for all [Urban]
brand associates throughout North America,» the company said
in a
statement.
Mission
statements like these create
brand loyalty for him because he believes
in their cause.
«Unibail - Rodamco's track record makes it the natural home for the legacy of Westfield's
brand and business,» Westfield Chairman and co-founder Frank Lowy said
in a
statement.
Sprint's chief executive, Marcelo Claure,
in a
statement said the deal will «allow Sprint to grow
branded distribution quickly and cost effectively.»
Next week
in this series we will talk about how to create a personal
brand positioning
statement to make this all much more specific to you.