Sentences with phrase «brand story as»

The most important goal for every piece of content is to communicate your brand story as efficiently and effectively as possible.

It may resemble a high - level editorial calendar — but is structured with a focus on telling your complete brand story as you continue along your content development process.»

To these companies, there's much more to social marketing than peddling their brand story as bait for hollow likes, re-pins and re-tweets.

«Marketers have been telling brand stories for years through advertising, in - person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.

Not exact matches

Story spotlighted Target brands like Archer Farms, as well as some exclusive products by TOMS and Nate Berkus.

Macy's has acquired New York - based concept shop Story and named Rachel Shechtman, Story's founder, as brand experience officer.

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

Western - based global brands such as Starbucks and Unilever have done a remarkably good job at telling their social stories — think about 100,000 Opportunities and the Dove Self - Esteem Project.

In public relations, setting a narrative for a brand's story or a company's announcement is just as important.

If they engage with your brand's story, this should boost your SEO as well.

As Hannah Fleishman states on HubSpot, «All of your communications and marketing assets should tell your brand's story.»

As a brand leader, it is your job to tell that story beautifully.

As with all the other core elements of the Brand Mapping Process ©, the Signature Story applies equally to your personal, team or business brand — and there will be times when the primary means through which you share about your brand will be your Signature SBrand Mapping Process ©, the Signature Story applies equally to your personal, team or business brand — and there will be times when the primary means through which you share about your brand will be your Signature Sbrand — and there will be times when the primary means through which you share about your brand will be your Signature Sbrand will be your Signature Story.

Shechtman, who will continue to develop Story's West Chelsea outpost, will join Macy's as brand experience officer — a role tasked with bringing Story - style interactive experiences to Macy's, «a legacy retailer searching for relevance in a rapidly shifting retail climate.»

I was so touched by Lynda's story as a mom and so amazed by her impact on some of my favorite brands.

Thurston, a onetime professional cyclist who maintained MapMyFitness's position as a top fitness app from the iPhone's earliest days, tells the story in his new office in downtown Austin, in a brand - new building where giant images of Under Armour athletes adorn the walls (amid, of course, motivational mantras) and several hundred new engineers and other tech employees work.

As a result, Lionel began injecting digital features into the brand — from tech - integrated train sets to adigital media hub for all train stories.

With your website as a platform, you can use your influence and position to advocate for worthy causes — a sure - fire way to endear yourself to your local community and create an authentic, unforgettable brand story.

For 103 years, we've been naturally focused on creating cars, with the notable addition of motor racing as a core part of our brand story.

«Having a really clear brand story and having that as a way to community the company values and culture.»

As of the start of 2016, 65 percent of senior marketing execs cited visual assets, like video, as critical to telling their brand's storAs of the start of 2016, 65 percent of senior marketing execs cited visual assets, like video, as critical to telling their brand's storas critical to telling their brand's story.

Memory: Selecting memory for your PC is usually a simple decision: You just pick a reliable brand that's as cheap as possible (unless you like overclocking, but that's a whole different story).

Finding or creating the right images to illustrate your brand's story can be just as much work as crafting your message.

Brands should not think of themselves as the hero in their story, they should play some supporting role such as coach.

It makes sense that CNN isn't trying to brand Great Big Story as «CNN for Millennials.»

Great Big Story can still label it as native, branded content — because it is.

When you tell an authentic story, or create one for your brand, it's as if you are whispering gently to your customer, «Because I have done this before, you can count on me to do it again.»

Additionally, Rachel Shechtman, STORY's founder and chief executive officer, will join Macy's, Inc. as brand experience officer, founder of STORY, reporting directly to Hal Lawton, president of Macy's.

We're super excited to dive into newer formats like vertical video and Stories to see what kind of impact that plays — especially as these platforms roll out new advertising opportunities for smaller brands.

As we commit 2016 to the annals of history and usher in a brand new year, APF Canada's dedicated research team has compiled a list of key stories to watch in Canada - Asia relations, news, and current events in 2017.

Indeed, its precepts have come to be widely regarded as a model for «good governance» and for the brand of investor activism illustrated by the Allergan story.

As a collection of seasoned and creative branding, public relations and marketing execs with pedigrees from some of the world's most influential brands and media companies, we work with you to tell your story for significant, lasting impact.

The second time we looked at this, we saw the Findus twist bring new energy to the story and as the chart shows, Tesco's Buzz score — which tracks whether consumers have heard something positive or negative about a brand — went further down and is only showing the very first signs of recovery in the last week.

His powerful story has helped to propel Munchery's brand, as has the company's outspoken investor, Shervin Pishevar.

Among the women who joined us in 2016: Jewel (performing and sharing her extraordinary story with us), Apple Head of Global Consumer Marketing Bozoma Saint John, Making a Murderer filmmakers Moira Demos and Laura Ricciardi, Uber Regional General Manager Rachel Holt, Priceline EVP of Global Operations Maelle Gavet, Facebook Head of People Lori Goler, SoulCycle CEO Melanie Whelan, Accompany CEO Amy Chang, designer Rachel Roy, Girls Who Code founder Reshma Saujani, Joyus CEO Sukhinder Singh Cassidy, Hearsay Social CEO Clara Shih, WWE Chief Brand Officer Stephanie McMahon, and Lean In lead researcher Marianne Cooper, as well as top executives from leading global companies such as Airbnb, Amazon, Coca - Cola, Google, IBM, NBCUniversal, Nike, Pandora, Target, Twitter, and Walmart.

Second is referred to as «brand journalism,» which includes training and mobilization to empower employees to tell their own personal stories.

As Intel evolved from an engineering driven firm whose products — largely hidden from view — powered 90 % of the world's computers, to customer - focused products, the company's executives and engineers needed to transform the way they told the brand story.

When you pitch stories, such as a blog you'd like published or other ways to gain attention for your brand, disclose your company, who you are, and how to reach you.

As a popular keynote speaker, Gallo teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands and inspire change.

«In 2014, the PR profession will no longer be a silo under marketing but be fully integrated into the content marketing workflow as owners of a brand's story.»

Even if stories are written about you, such as press releases or other third - party coverage of your business, you'll usually get a linked mention of your brand name that users can follow to get to your site.

Eventually, this will evolve into a network advocates for your story, business and brand as a whole.

I think the story has really boiled down to taking a worldwide brand, modernizing it and bringing it along with that vision of Easterbrook's as a modern, progressive burger company.

CONTACT Ali Ahmad [email protected] (202) 557 - 2727 WASHINGTON, D.C. (May 26, 2015)- The Mortgage Bankers Association (MBA) Opens Doors Foundation today released a new video featuring two of the Foundation's success stories as well as a brand - new, original song, Call It Home.

The story appeared in Forbes as part of the magazine's Brand Voice program and generated more than 40,000 views.

Rachel Shechtman, a retail veteran who founded Story seven years ago, is joining the venerable department store as brand experience officer.

Your audience will be captivated as they watch Carmine bring the topic alive with actionable and insightful videos, brand stories, scientifically - proven principles, and first - person interviews with storytellers such as Richard Branson and Tony Robbins, as well as leaders at: Apple, Google, Salesforce, UCLA Medical Center, Southwest Airlines, Sequoia Capital, McKinsey, and Airbnb, among others.

We are Threshold Interactive, a digital creative agency crafting the stories of national brands such as Butterfinger, SweeTARTS, Nestea, and resource Water.

For example, when an expert takes over your Instagram account to post an educational content, tell Instagram Stories, or go live, people who know her might like your brand more as her presence on your social media creates a positive influence on them.

Create content that features your brand or product as an integral part of the story.