Sentences with phrase «brand story for»

He was able to weave together his brand story for his LinkedIn profile.

Stephanie is a talented social media strategist with a passion for inventing a unique brand story for every client she encounters.

So, for Bombay Sapphire this led to us using technology to illuminate brand stories for global travel retail shoppers and produced a 78 % sales uplift in the first year.

«Marketers have been telling brand stories for years through advertising, in - person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.

Not exact matches

Customers want to know how your product or service is going to make sense for them, and the easiest way to do this is to inject their needs into your brand's story.

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

Without a good brand story, your product holds no inherent or emotional value for your customers.

You might have heard of Foursquare, but if you're not using it for business, you're missing out on a powerful marketing and engagement tool that can help any business — large or small — tell its brand story to an entirely new category of consumer.

To these companies, there's much more to social marketing than peddling their brand story as bait for hollow likes, re-pins and re-tweets.

In public relations, setting a narrative for a brand's story or a company's announcement is just as important.

That's where video animation companies like The Draw Shop come into play and connect the dots between your brand's story, video and VR technology to create an immersive video experience for your customers.

After working in five different countries for several of Procter & Gamble's brands, Davis notes that Orabrush's story is «really, really unique.»

We haven't put it together in a story that says, «Hey, if you're a young athlete in the U.S., Adidas is a cool brand for you.»

It's not that much different than before: pursue the best opportunities for your brand, whether that's in retail or online, and focus on your story and having the best product.

Aston Martin, the luxury car brand known for its appearances in the James Bond franchise, is moving into real estate with a 66 - story condominium complex in Miami.

One of the hardest achievements in business is creating empathy for our brand, yet we fail to use the true stories all around us, perhaps for fear of being unprofessional.

«One of the most underutilized and yet powerful things a company can do for itself is find a way to activate its employee base to socially tell its brand story,» said Pavey Purewal, CMO, Dynamic Signal.

Shechtman, who will continue to develop Story's West Chelsea outpost, will join Macy's as brand experience officer — a role tasked with bringing Story - style interactive experiences to Macy's, «a legacy retailer searching for relevance in a rapidly shifting retail climate.»

For an object lesson, Mr. Ford's brand managers might consider the story of Hummer.

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.

As a result, Lionel began injecting digital features into the brand — from tech - integrated train sets to adigital media hub for all train stories.

Appear Here's success stories include pop - up shops for Kanye West, Spotify, Netflix and street brand Supreme.

With your website as a platform, you can use your influence and position to advocate for worthy causes — a sure - fire way to endear yourself to your local community and create an authentic, unforgettable brand story.

Companies are simultaneously vying for social media shares, because every brand wants to sell a story that visitors retell.

«I consistently work with executives and start - ups looking not only to advance their product now, but leverage PR for their overall personal brand for future endeavors,» says CEO Dave Polykoff of NewsLauncher, a site that publishes stories for companies.

For 103 years, we've been naturally focused on creating cars, with the notable addition of motor racing as a core part of our brand story.

In putting together a sidebar for that story about the most important FPS games in the history of the medium, I noticed a fascinating trend that seems to say something poignant about the times we're living in: brand has become a stronger selling feature than the artist, at least in games.

I would say I'm very rooted in how product is a key driver in telling a story for us, an online experience to drive a brand story.

So while massive growth rates are forcing retailers and brands to pay attention to both e - and m - commerce, the in - store story is also critical for success.

Memory: Selecting memory for your PC is usually a simple decision: You just pick a reliable brand that's as cheap as possible (unless you like overclocking, but that's a whole different story).

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.

The right story will turn customers into standard - bearers for your brand, he says.

This story has been updated to include responses from AFL - CIO president Richard Trumka, Newell Brands CEO Michael Polk, Intel CEO Brian Krzanich, Under Armour CEO Kevin Plank, Alliance for American Manufacturing president Scott Paul, Johnson & Johnson CEO Alex Gorsky, Campbell Soup CEO Denise Morrison, and 3M CEO Inge Thulin.

Instead, brands should opt for live «storymaking» in which consumers become a part of the story brands tell.

It makes sense that CNN isn't trying to brand Great Big Story as «CNN for Millennials.»

When you tell an authentic story, or create one for your brand, it's as if you are whispering gently to your customer, «Because I have done this before, you can count on me to do it again.»

D'Aoust points out that Coutu's biography also creates a compelling story for the brand.

Many of the brands are also able to sell drinkers on the legacy stories for their brands, some of which are hundreds of years old and still family controlled.

The new add - on feature, called «Stories,» opens up the possibility for brand discovery and more advertising options for Snapchat.

Specialized timing and stories crafted around key nationwide events, internal brand objectives and print issue themes become the basis for a strategically developed editorial calendar.

And its leadership believes that «investigative and deeper enterprise stories are good for the brand and the business» — not an expense that has to be subsidized by lighter fare, but a means to sustainability in themselves.

We're super excited to dive into newer formats like vertical video and Stories to see what kind of impact that plays — especially as these platforms roll out new advertising opportunities for smaller brands.

[24:40] Most entrepreneurs attempt too many businesses in the beginning [24:50] Find your flagship, that you will commit everything to [25:20] Business is also about your own psychology [25:30] Master one thing at a time [26:30] Massive focus and big risks [27:00] The 3 beliefs you must have when starting a business [28:00] Learning how to maximize [28:20] The business you're in and the business you're becoming [28:50] The 80 % of what I do [30:00] The business you are in and the business you are becoming [30:20] Intertwining your personal and professional brands [31:30] The importance of intent [33:20] Tony's take on social media [34:00] Why Tony prefers audio over text [36:40] The value of Facebook Live [37:20] Tony's social media director weighs in on Instagram Stories [38:00] Success without fulfillment is the ultimate failure [39:00] Learning how to master the mind [39:40] What's a magnificent life for you?

Totally agreed — and obviously the story is much different for larger brands with an established base.

Sue B. Zimmerman @suebzimmerman Instagram Expert at Sue B Zimmerman Enterprise Presenting: How to Use Instagram Stories for Your Business and How Brands Use Instagram to Tell Visually Compelling Stories

Story time for Macy's: Macy's announced that it's acquiring Story, a New York City - based concept shop that features a rotating cast of brands.

The inability to garner capital to refinance operations, grow brands or remodel existing locations remains the norm for most restaurant operators, but recent deals involving both big and small players offer some optimistic success stories for those seeking capital.

Indeed, its precepts have come to be widely regarded as a model for «good governance» and for the brand of investor activism illustrated by the Allergan story.

Could stand to learn a few things about becoming a recognizable name, a household brand or a leading expert like my clients who have appeared on the major national TV shows, in the most prestigious magazines, radio shows and Internet sites... and have helped sell millions of dollars worth of my clients» books, products, professional services, and promoted causes that have changed the world for the better, using popular media to tell their stories for over two decades?

As a collection of seasoned and creative branding, public relations and marketing execs with pedigrees from some of the world's most influential brands and media companies, we work with you to tell your story for significant, lasting impact.