You can easily use it to segment ad impact, regardless of your campaign structures, to reveal the value that your bids
on branded terms are delivering.
This isn't to say you shouldn't target jargon and
branded terms in your search strategy — you should!
Protecting branded terms and attorney names are essential, and the customer journey is likely much more complex than one would expect.
Some lawyers chase the police reports and write direct solicitation letters, while others bombard you with TV commercials with insipid
branding terms like «lawyers you know lawyers you trust» or «turn your crash into cash.»
There was no need for a «concussion protocol» or
whatever branded term the NFL has marketed to let you know that a guy can't remember the name of his cat.
«In
brand terms if it's been sold it was probably not getting a lot of management focus or investment.»
SS: Community cat is the
proper branding term for a feral cat, because feral cats are an issue that has been caused by people (not cats).
If your Google Adwords paid search account, is straightforward enough to be the online equivalent of that (what if you are just bidding mostly on
branded terms only), then evaluating and updating your attribution model may not be a big focus for you.
You are legally permitted to use
the branded terms of your competitors, but you must be careful.The pitfalls of doing it wrong can land you in a courtroom, and you don't want that.
Finding a competitor in position 1 for
your brand terms can be frustrating.
You're bidding on
your brand terms and core keywords, but so are your top competitors.
Their recent #LoveMyDQ campaign also leveraged more common hashtags like #cake and #chocolate — though within the context of
their branded terms.
Review competitor websites and monitor for mentions of
their brand terms in though Google Alerts and social media monitoring tools like Trackur or Radian6 to see what kind of curation tactics they're using
It can also get expensive to bid on your competitors»
brand terms.
At 30 mm taller than the Infiniti Q30, the QX30 Concept sits on 21 - inch wheels and has a very interesting use of curved and concave / convex surface, which
the brand terms as the «dual wave» effect.
Chevy's midsize pickup, the 2016 Chevrolet Colorado, competes with the best double cab trucks with what
the brand terms an Extended Cab that has two fullsize front doors and smaller rear - hinged back ones.
I regularly run searches on
our brand term «ONE400» to see how we look to users trying to find us through Google.
Competitive Intelligence — You might consider blocking a competitor's IP so they can't see your ads, particularly if you're bidding on
their brand terms.
As general rule, Keywords phrases that are clicked earlier in the conversion path (often generic terms) tend to behave differently that keyword queries later down the conversion path (like
branded terms).
Synaptic does state the term «Infinity Display,» when referring to the mystery device's slim bezels,
a branding term that's typically associated with Samsung.
Affiliates are not permitted to include
any brand terms, misspellings, variations or derivatives in any search string or display URL on any pay per click search engines (including, but not limited to, Google AdWords, Google Content Network, Yahoo, Overture, Miva, Mirago, Bing, AOL search, 7Search etc.).