Sentences with phrase «brand the concept of»

Dr John Walters, Distiller at The Newmarket Gin, and Bernard Gormley, Partner at Nude Brand Creation, will finish of proceedings by providing an insight into the brand concept of The Newmarket Gin.

Not exact matches

People sign up for a show for a number of reasons: It can serve as a launching pad for new products or concepts, a way to build up your brand and distribution, a means of nurturing relationships or even a place to position your company for sale.

Today, he is CEO of Sparkhouse, focusing on high - concept, branded video production.

Some of the concepts will piggyback off of existing TV brands such as House Hunters or Chopped, according to the Wall Street Journal.

She's got a clear concept of what she wants her brand to be and she knows her target market.

To Spade and Sperduti, having a clear brand concept is one of the most important preconditions for a company to be able to pull off an experiential campaign; otherwise, the brand behavior is just a stunt.

For companies old and new, this evolution from selling products to selling services — leveraging the proliferation of internal and external data across the value - chain, to redefine or create your brand, product or service and create unique relationships — is a powerful concept.

Some studies (and opinions) suggest that brand loyalty is a concept that's dying; for example, 79 percent of the millennials polled in one survey ranked quality as their most important purchasing decision, rather than the name brand involved.

The concept of a «branding» budget — whose performance can not be quantified — is obsolete and is quickly being discarded across all advertising channels in favor of direct - response metrics.

This year's edition of the Dubai International Motor Show (DIMS) saw iconic automotive brand Cadillac showcase its Escala concept car for the first time in the Middle East.

Carnival was the original brand to pioneer the concept of shorter, less expensive cruises.

He came up with the concept of his brand before he even had a garage, or a show.

He proposed the concept of «audio branding,» and the company was soon developing customized playlists for retailers to play in - store to sonically showcase their corporate identities.

But because she didn't need to bootstrap, she mistakenly spent more time than she should have on Career Sushi's branding, web design and minute platform details, proof of concept be damned.

I'm interested in franchising a french fries brand with a bit of a twist by making the concept more about eating them as a snack.

This is the «secret» to podcasting over a long period of time, and it ties right into the concept of producing consistent quality as a branding effort on social media.

Beyond the fact that «advertising online» is a radical over-simplification of this complex proposition, misunderstanding and mixing the concepts of marketing and advertising, and often branding as well, will make any entrepreneur look inexperienced and can give investors and partners a reason to question your strategy.

In this video, DeMers expands on the concept of visual content and its popularity, positing that online video — in long form and short «micro» form — will play an even larger role in brand marketing this year.

Casper does a good job of relating its design concept to the value of its brand.

This will help narrow down potential name choices as well as guide you to a name that fits within the concept of the brand or business.

What Shaich believes he sees in the market — and many agree with him — is that there's great distrust in Big Food brands and an appetite for disruption, which comes in the form of startups and newer restaurant concepts.

It's one of those concepts that is hard to pin down, yet at the same time is so important to the success of your brand.

Georgiadis took the brand back to its roots and the concept of purposeful play.

At this point, you might want to enlist the help of an outside expert, such as a licensing agent, whose business is built on understanding the marketplace, analyzing the commercial potential of a character, brand, or design concept, and then using his or her network of contacts to turn concepts into deals.

In the coming year, the co-founders of California Pizza Kitchen plan to debut a fast - casual concept, as does the Italian brand Fazoli's.

What we've been able to achieve, is take the retail concept of seasons and apply it to our technology - driven brand and apply that concept to monthly collections and more data - driven collections where we study our clients, what they want, what they're buying, along with other general trends and come up with something unique.»

While Nintendo has long been a console maker, the company's talk of a «brand - new concept» suggests it may be considering an entirely new tack.

With efficiency, von Holzhausen had a concept that could inform not just the design of the Model S sedan but also the entire, evolving Tesla brand.

In 2011 GM»S newly rejuvenescent Cadillac brand capitalized on the glamorous occasion of the legendary Concours d'Elegance at Pebble Beach, Calif., to introduce a new concept car called the Ciel.

How to Bring Your Concept to Market: Protect Your Concept Once you have tested your concept and found it to be sound, safeguard your brand name or image by registering it as a service mark or trademark, suggests Richard Stim, attorney and author of Patent, Copyright & Trademark: An Intellectual Property Desk Reference.

Hearing that, the concept of branding clicked for the talk show host.

Based on what he observed that day, Murane divided the concept of brand loyalty into three parts: the service experience, the brand bond, and product differentiation.

The concept of the group was highly criticized by hard - core Harley bikers, but that did not deter the brand's marketing ambitions.

But a lot of steroids,» Nassetta said of the new hotel concept, what he called an «urban micro brand.»

Potential acquirers include grocers like Kroger, which could seek to diversify or further consolidate the grocery industry; Walmart, which has been building its coterie of digitally native brands; Target, which has been struggling to find its place; Nordstrom, which may need another route if its leveraged buyout falls through; and sit - down restaurant companies like Dinequity or Bloomin Brands, who may look to buy more on - trend, faster - serve conbrands; Target, which has been struggling to find its place; Nordstrom, which may need another route if its leveraged buyout falls through; and sit - down restaurant companies like Dinequity or Bloomin Brands, who may look to buy more on - trend, faster - serve conBrands, who may look to buy more on - trend, faster - serve concepts.

For starters, the brand took the genius concept of not having enough cash to put together a Super Bowl ad, and produced one anyway.

The temporary store concept appears here to stay and has become part of the modern marketing and development tool kit for brands around the world.

Since the branding concept has influenced the people in a great deal we should take the golden opportunity to attract the consumers / customers or visitors to our site by creating that kind of catchy or innovative brand.

Last week, for example, the popular messaging app Kik announced it would embark on a similar token offering, becoming one of the first mainstream brands to embrace the concept.

You may already have a set framework or concept for your app, but the final layer of design and development should be heavily influenced by the type of brand you want to create.

May 2, 2018: Macy's Inc.. , which announced its acquisition of Story, has named the concept store's CEO and founder, Rachel Shechtman , its brand...

The following sections will each touch on one area of application for your new brand standards, exploring how best to integrate the concept of your brand in a way your consumers will identify and relate to.

Susan Emerick followed Brian Solis on stage at the 3M Think Tank last week, and gave an overview of key concepts from The Most Powerful Brand on Earth, for an audience of marketing thought leaders from around the country:

Story time for Macy's: Macy's announced that it's acquiring Story, a New York City - based concept shop that features a rotating cast of brands.

In 2010, private investors bought terrace.se and we began the process of digitalizing our business and developing our brand concept with long - term strategies.

I will continue to be a fan of the concept and look forward to the next generation of new consumer brands that embrace it and hold on for the ride.

Branding is a fundamental aspect of marketing and yet very few understand this important concept.

NTY Franchise Company specializes in working with entrepreneurs at every stage of establishing one of these five successful upscale resale branded concepts including: Research and Discovery; Business Planning; Store Location and Leasing; Financing; Design and Build - out; Point of Service Software and Systems; Coaching and Managing; and Marketing.

In a connected world with so many product options at our fingertips, is the marketing concept of brand loyalty still relevant?

Factors that could cause actual results to differ materially from those expressed or implied in any forward - looking statements include, but are not limited to: changes in consumer discretionary spending; our eCommerce platform not producing the anticipated benefits within the expected time - frame or at all; the streamlining of the Company's vendor base and execution of the Company's new merchandising strategy not producing the anticipated benefits within the expected time - frame or at all; the amount that we invest in strategic transactions and the timing and success of those investments; the integration of strategic acquisitions being more difficult, time - consuming, or costly than expected; inventory turn; changes in the competitive market and competition amongst retailers; changes in consumer demand or shopping patterns and our ability to identify new trends and have the right trending products in our stores and on our website; changes in existing tax, labor and other laws and regulations, including those changing tax rates and imposing new taxes and surcharges; limitations on the availability of attractive retail store sites; omni - channel growth; unauthorized disclosure of sensitive or confidential customer information; risks relating to our private brand offerings and new retail concepts; disruptions with our eCommerce platform, including issues caused by high volumes of users or transactions, or our information systems; factors affecting our vendors, including supply chain and currency risks; talent needs and the loss of Edward W. Stack, our Chairman and Chief Executive Officer; developments with sports leagues, professional athletes or sports superstars; weather - related disruptions and seasonality of our business; and risks associated with being a controlled company.