Want to create
a brand video for your firm?
Automated a client's video production processes, allowing them to create logo / name / and color -
branded videos for each of their partners at a fraction of the typical time and cost.
Not exact matches
The films will be produced by a cast of popular YouTube creators and stars, including Joey Graceffa (3.6 million subscribers), Joe Penna (2.8 million) and Sawyer Hartman (1.7 million), and will be distributed through the creator's individual channels, with the potential
for extended content deals,
branded entertainment, and wider distribution if the
videos prove to be a hit.
Last week, YouTube announced it will use third parties to provide «
brand safety» reporting, and Google has previously apologized to advertisers
for ad misplacement on the
video site.
We provide expertise and opportunities to accelerate
brand growth and effectively monetize
video and audio content distributed across all digital platforms
for the business genre.
For the average user, the addition of public video view totals might not sound like anything to write home about, but it's welcome news for metrics - happy, ROI - obsessed brands and markete
For the average user, the addition of public
video view totals might not sound like anything to write home about, but it's welcome news
for metrics - happy, ROI - obsessed brands and markete
for metrics - happy, ROI - obsessed
brands and marketers.
Kenney spent most of last year driving cutting - edge
brand marketing campaigns
for Brooklyn, New York - based über -
brand MakerBot, including the wildly successful #Robohand
video that documented how MakerBot users developed prosthetic hands
for disabled children.
That's where
video animation companies like The Draw Shop come into play and connect the dots between your
brand's story,
video and VR technology to create an immersive
video experience
for your customers.
Online
video has become a key part of the strategic business model
for both
brands and marketers as they seek more innovative ways to capture consumer attention.
«Following our previous digital
video survey conducted last June, we accurately predicted social platforms would continue to exceed
video platforms as the preferred partner
for decision - makers,» said Rich Sutton, chief revenue officer of Trusted Media
Brands, Inc. «At Trusted Media
Brands, we embrace this shift by consistently adapting to what our consumers want.
Having been watched by more than 18 million people, the
video has built
brand advocacy
for Dove as a different way of thinking about beauty.
According to a recent report from Reuters, the tech giant is signing deals with companies like BuzzFeed, Vox, and Group Nine (the publisher behind
brands like NowThis and The Dodo)
for more TV - style
video, both short clips of about 10 minutes in length and longer shows of 20 minutes or more.
These three
brands have tapped into something deeper in all of us with their spot - on
video advertising campaigns that, respectively, inspire our love of nature and adventure, our need
for human connection and the desire
for creative thought and expression.
See below
for the How to Cake It team's picks of five
videos that they believe represent their
brand.
Sandwich has become the go - to
brand for startups looking to get noticed, with smart, soothing
videos that take a minute or two to explain a product or service's functionality and appeal.
This grand PR stunt was paid
for by Red Bull — and the 8 million people who watched the
video were also exposed to the drinks
brand.
Their latest «Remember the Future»
video is an ad
for the Adidas Gazelle shoes — a shoe the
brand has re-released.
Fashion
brands looking to reach people interested in New York Fashion Week,
for example, will be able to both place
video ads on the streams showing the event and insert themselves into the conversations about the event.
If you're creating
video content
for YouTube, and not putting those
videos onto Facebook as well, your
brand or business is losing distribution - not to mention relevancy.
«There's a growing demand
for premium
video inventory from publishers and
brands — so launching more
video on Flipboard is important
for all of our audiences.»
So it's clear that over the years, YouTube continues to be a
video content giant
for businesses and personal
brands.
The partnership includes developing a Lego
video zone
for children on the Tencent
video platform, as well as developing and operating Lego
branded licensed games, the toymaker said.
What began with a simple
video for her pilates students has grown into a channel with more than 2 million subscribers and an e-commerce platform that founder Cassey Ho says drives nearly 70 % of the revenue
for this multi-million dollar
brand.
It's experimenting with inserting 10 - second
video ads
for brands like Coca - Cola and Samsung into feeds.
For more on her commitment to building a movement, not a
brand, watch the above
video.
RadioShack started looking
for other opportunities to throw itself into, but rather than focus on improving itself with the offerings it already had, the company tried out new concepts with new stores to address customers» needs: Computer City to sell computers, Famous
Brand Electronics
for refurbished electronics, McDuff and
Video Concepts for audio and video, Energy Express to sell batteries, and Incredible Universe, which showed a strong resemblance to Best
Video Concepts
for audio and
video, Energy Express to sell batteries, and Incredible Universe, which showed a strong resemblance to Best
video, Energy Express to sell batteries, and Incredible Universe, which showed a strong resemblance to Best Buy.
At its annual NewFront on Tuesday — a presentation of upcoming
video content
for advertisers — the company introduced a new digital
brand called Disney Eats.
The 8 - year - old San Francisco startup Brightroll helps leading
brands target their
video ads
for the web's biggest
video publishers.
Video has shifted from an experimental initiative
for brands to a strategic tool
for businesses to connect with viewers.
Before joining, she helped launch NYC based creative studio Sleeves Up Productions to produce
branded video content
for a range of startups, lifestyle
brands and leading bloggers.
For Smith, the eureka moment for Vice's business model came with the «Creators Project,» in which Intel shelled out millions for Vice to make a barely branded video series about contemporary artis
For Smith, the eureka moment
for Vice's business model came with the «Creators Project,» in which Intel shelled out millions for Vice to make a barely branded video series about contemporary artis
for Vice's business model came with the «Creators Project,» in which Intel shelled out millions
for Vice to make a barely branded video series about contemporary artis
for Vice to make a barely
branded video series about contemporary artists.
What it does: Develops
branded content via
videos, podcasts and websites
for organizations
It's highly recommended
for brands to utilize
videos to guide consumers towards an action that will lead to a sale.
At the end of the day, however, as competing platforms continue to flood the space, and as
brands increasingly shift television ad dollars into digital, only one clear victor in the battle
for online
video has emerged: creators.
What this means to marketers is simple: You can boost
brand awareness and consumer affinity with apps, but you must have a thorough understanding of your audience so you can provide them with an app that's functional (such as a calculator) or entertaining (like a
video, game, or music), or provide some sort of social connectedness (such as an app
for a user community).
Facebook, in particular, has been pushing hard
for brands and everyday users alike to embrace the idea of sharing real - time
videos to engage followers.
Mondelez tells Business Insider the
videos will be similar to the «Blink Studios» platform it established in April, which works as a kind of mission control
for the company to «newsjack» topical issues and quickly create
branded videos across a range of its
brands.
Check out this
video to hear what else is on Rodriguez's entrepreneur checklist, why he only invests in
brands that are a good fit
for his personal
brand and if he'll ever buy a sports team.
In addition to the advertising deal, Mondelez is joining YouTube's
brand partner program to create «high - quality,» «low - cost»
video content
for its Sour Patch Kids
brand in the US.
If you use something like Clickmeeting,
for example, you can
brand the presentation to match your personal
brand's aesthetic, track and measure engagement throughout the webinar, and then once you're done, download the
video and then upload to your social platforms as a recap — in case you missed it.
He thinks Instagram's similarities will be an advantage: He already specializes in creating content in the nonstatic, creative vertical -
video format that he thinks
brands will be looking
for.
According to Social Bakers» 2014 — 2015 analysis of 670K posts on 4,445
brand pages, the most effective post types
for Facebook are now
videos (which are on average reach 8.71 % of fans), followed by text - only posts (5.77 % of fans), and then links (5.29 % of fans).
For $ 15 to $ 30 a box, the Chicago - based subscription e-commerce company — co-founded with Ryan McDonnell and Jason Dirks — sends its customers a surprise mix of lures from an array of
brands tailored to their desired prey, from bass to walleye, along with instructional articles and
videos.
Kik offers richer engagement than you'd get on a broadcast - based platform like Facebook or Twitter — the comedy
video website Funny or Die,
for example, has had conversations with 1.5 million chatters on Kik, and users send an average of seven messages to a
brand per chat.
Everyone and his mother knows that
video content is popular and, therefore, important
for brands.
Fortunately
for your
brand and your audience, you don't have to rely on a team without
video production credentials to throw together its best attempt at
video if you outsource to the right partner.
Product
Videos — Buyers are significantly more likely to trust your
brand and invest in your products if they can see your stock
for themselves.
We're super excited to dive into newer formats like vertical
video and Stories to see what kind of impact that plays — especially as these platforms roll out new advertising opportunities
for smaller
brands.
We know that even when
videos meet our advertiser - friendly guidelines, not all
videos will be appropriate
for all
brands.
This pressing need
for brands and content marketers to consciously plan
for multiple iterations, orientations and context
for their content doesn't just apply to Snapchat and vertical
video.