Sentences with phrase «brand your firm as»

Diamond and Diamond is one of the several firms in Canada that took advantage of a changing landscape and developed a multi-level marketing mix, which branded their firm as one for the every man.

Flash holiday cards are a great alternative to traditional print cards that help brand a firm as:

Not exact matches

As power is consolidating in the VC industry, with fewer firms getting a greater share of LP funding, VC firms are beginning to realize the power that branding and marketing can have on dealflow and their ability to raise capital.

Like most LVMH brands today, Dior once again thrives as an industry standard bearer, helping the firm haul in a record $ 33 billion in revenue in 2014.

-- Richard Lorenzen, founder and CEO of the PR firm Fifth Avenue Brands who was named by LinkedIn as one of the top millennial influencers of 2016 and included on Inc.'s list of 25 Inspiring Entrepreneurs to Watch in 2017

It was a brash move for an exploration and production firm to tack on a high - end jewel retail arm, but it made perfect sense to the pragmatic Gannicott, who liked the efficiencies of operating in what he described then as «the two bookends of the diamond pipeline: mining and retail,» and who also saw the brand's prestige as having great potential in such emerging luxury markets as China.

Figuring out what customers want is a $ 21 - billion industry in the U.S., according to IBISWorld, and many major brands solicit advice from polling firms such as Ipsos Reid or the legacy research arms of advertising agencies like JWTIntelligence to help them spot the next big thing before it arrives.

We have had some investigations of them that didn't lead to cases, but we see the primarily responsible party as the brand or an intermediary ad agency or PR firm or the like.

Rather than carving out new markets — or, as Real Matters founder Smith puts it, «knocking on doors and trying to sell a brand new widget that [nobody] has the budget for» — the fastest - growing tech firms are making inroads by finding better solutions to existing needs.

«Kevin decided we could not raise our second round as a consumer play, so in just two weeks we shifted,» says Lalonde, whose branding firm, Match Design, now works with Serious Materials.

«MDC is not a marketing brand per se, although we do play a much more active role as a strategic partner to our partner firms,» he says.

Say a consulting firm (such as mine) offers services to help businesses with their social media strategy, digital PR and personal branding but receives random requests for SEO advice or help in setting up and managing a Facebook page.

«Not all wheat is created equal,» said Bill Lapp, the president of consulting firm Advanced Economic Solutions in Omaha, Nebraska, and a former chief economist for Conagra Brands Inc. «Pizza dough and bagels will be up significantly, wheat flour not as much.»

Employees at participating firms are surveyed on engagement (whether they feel motivated at work), performance culture (whether success is rewarded), leadership (whether executives treat their team as valued assets) and employment brand (whether they are proud to work at the company).

So if you're not as well known as marquee brands like Facebook and Google, do even have a hope of attracting the best Ivy League - caliber grads to your firm?

Meanwhile, nearly half (48.8 percent) of U.S. brands used Instagram as a marketing tool in 2016 — and that number is expected to eclipse 70 percent this year, according to research firm eMarketer.

Subiaco - based telecommunications firm ZipTel has signed cricket legend Brett Lee as its global brand ambassador as it plans to roll out its flagship mobile application.

These numbers have come under scrutiny recently, and while they seem plausible, Alibaba's creation of the new website, which is a partnership with branding firm VSA Partners, could be interpreted as a response.

Alyssa Gelbard, founder of career consulting and personal branding firm Resume Strategists, sees the LinkedIn acquisition as «an amazing opportunity to grow Cortana... it could really enrich prep for meetings and interviews and make it all easier and faster and have a lot of helpful / useful information.»

Despite the stock sale, the company says it will continue to use the Sears brand name as long as the American firm owns a 10 % stake.

Hadley Mullin, a partner at private equity firm TSG Consumer Partners, says the gender imbalance in the investment community does not make sense — especially at firms that invest in consumer brands, as women drive household spending.

The company announced its 11th straight quarterly loss in February 2015, capping off a year in which it completed a spin - off one its best - performing brands, Lands End, as well as shares in Sears Canada, both aimed at bolstering the firm's dwindling cash pile.

Despite minimal investment spent educating customers about its brand, the company managed to double its revenue in 2016 and secured its spot as the number one functional beverage sold in natural grocery stores, according to market research firm SPINS.

Indeed, in the years following the end of the tech boom, SEP (No. 93 on the PROFIT 500, with $ 11.4 million in revenue) had ridden a wave of expansion as a growing number of firms moved to search advertising and other forms of digital brand promotion.

But the firm began to turn things around in 2013, as it simplified its sourcing operations and offloaded some of its troubled brands to private equity firm Cerberus.

bnotions was founded seven years ago as a small software firm specializing in building Flash applications for consumer brands looking for interesting ways to market themselves online.

In 2009, Fitness World got a celebrity - branded makeover, after it was acquired by Steve Nash Sports Club as well as two American private - equity firms.

The fledgling firm expanded with a series of quirky products and began to generate sales in Europe and the U.S. on the strength of a quirky but kid - friendly product line, which included brands such as Moon Sand and Marshmallow, as well as the fast - selling Air Hogs.

By 2020, user experience will surpass pricing and product as the main differentiator between brands, according to Walker, an Indianapolis - based customer intelligence consulting firm.

And DB5 gains the potential brand appeal from an outsourced, automated system that helps it appear more like a corporate titan than a small business — key for a firm with big clients such as GE, AT&T and Girl Scouts of the USA.

Like most LVMH brands today, Dior once again thrives as an industry standard bearer, helping the firm haul in a record EUR 37.6 billion ($ 39.5 billion) in revenue in 2016.

It could take at least two years to recover, maybe as many as 10 — or even more, says Erich Joachimsthaler, chief executive of global brand strategy consulting firm Vivaldi.

Mr. Shea has also served as a director, Chairman, Executive Chairman, Chief Executive Officer, President or Managing Director of a variety of companies including H.J. Heinz Company in Europe, a manufacturer and marketer of a broad line of food products across the globe, John Morrell & Company, Specialty Meats Company, each an international meat processing firm, Grupo Polymer United in Latin America, a plastics manufacturer, Roncadin GmbH, a food processor operating across Europe, Premium Standard Farms, New Energy Company of Indiana and United Brands Company where he was Head of Global Corporate Development.

Karkos has also served as managing director of brand and advertising and managing director of retail segment strategy within the firm.

Athleisure companies Lululemon and Athletica Inc., clothing brand Abercrombie & Fitch Co., home goods firm Bed Bath & Beyond Inc. and automotive products company Advance Auto Parts Inc. have all be discussed as potential acquisitions for the digital marketplace.

As Intel evolved from an engineering driven firm whose products — largely hidden from view — powered 90 % of the world's computers, to customer - focused products, the company's executives and engineers needed to transform the way they told the brand story.

Of all the firms I read about and researched, almost none were quite as storied and embedded in the firmament as was Smith Barney, a brand that has just been buried today with the below press release from Morgan Stanley, its pallbearer:

Creating a strong brand establishes yourself as a natural leader, making people look up to you as a firm thought leader.

Numerous journalists are jumping the newsroom ship to «brand storytelling» as content marketers and an increasing number of public relations firms are evolving as integrated marketing communications agencies.

Interestingly, just as in every other commodity market, the greatest defense for venture capitalists turns out to be brand: firms like Benchmark, Sequoia, or Andreessen Horowitz can buy into firms at superior prices because it matters to the startup to have them on their cap table.5 Moreover, Andreessen Horowitz in particular has been very open about their goal to offer startups far more than money, including dedicated recruiting teams, marketing teams, and probably most usefully an active business development team.

Matt Therian of Renaissance Capital, an IPO research firm based in Greenwich, Conn., noted that Zipcar has a relatively «capital intensive» business model, but its strong brand image and its head start in the car - sharing market — where it competes in some markets with for - profit rivals and such nonprofit entrants as Chicago's iGo and the San Francisco area's City Car Share, in addition, of course, to traditional rental incumbents like Hertz HTZ, -9.08 % and Avis Budget Group CAR, -11.56 % — give it an inside track with investors.

This case can be used to teach how branding can be used as a tool for spearheading culture change — not to exercise influence without authority — and how businesspeople can effectively work with a design firm.

Some firms are treading cautiously, but others like Coinbase backers Andreessen and USV have effectively become branded as, in the words of one investor, «the establishment» in this market.

Well - known VC firms such as Kleiner Perkins and Sequoia have cultivated a branded mystique around their ability to find and finance the most successful young companies.

The firm views the Ethereum community as «Web 3.0», a brand new and improved model of the web.

«Brooklyn has grown tremendously in terms of its brand recognition, and I think it's high time that a large tech company such as Amazon calls Brooklyn home,» said Jakub Nowak, associate broker with the commercial real - estate firm Marcus & Millichap.

Brand, whose venture capital firm invests in companies led by females, had a high - profile 2017 as an ABJ Profiles in Power winner, ranking among the top female executives in Central Texas, as well as being a featured guest in one of ABJ's monthly Face 2 Face interview events.

3G Capital collaborated in recent years with investment firm Berkshire Hathaway to acquire several global food brands, such as Burger King and Tim Hortons.

Description: As one of the few women leading a venture capital firm in the United States, Sara Brand specifically seeks out other female - led companies to invest in.

This is a brand new position for Mindich's firm as they did not show ownership when we detailed Eton Park's portfolio.