Sentences with phrase «branded consumer business»

New Focus Petra Foods «will focus on strengthening and expanding its branded consumer business in the fast - growing regional economies» after it sells the division, which supplies Nestle SA and Mars Inc., the Singapore company said.

When you ask the world's big money makers in typical big brand consumer businesses to discuss how they are making money from big data, though, the message can be about as hard to decipher for the average individual as combing through Internet chatter from Pakistan.

Not exact matches

This means that every part of your business that a consumer is exposed to — from how your products are distributed, to your company's culture and people — will influence a consumer's gut feeling toward your brand.

Similarly, the number of fans shows how popular a brand is and Facebook reviews can reassure buyers by showing them that other consumers like a business.

Bruce Philp is a brand strategy consultant and author of Consumer Republic, winner of the 2012 National Business Book Award

«Consistent, amazing output — whether you are an app, tech platform or product - based business — is the core reason consumers keep coming back to your brand,» says Kaupe.

The further you get from Quebec's borders, the less the St - Hubert brand means to consumers, so they really only have an Ontario and a Quebec food retail business.

You might have heard of Foursquare, but if you're not using it for business, you're missing out on a powerful marketing and engagement tool that can help any business — large or small — tell its brand story to an entirely new category of consumer.

If you want to build your business on loyal customers and brand evangelists, you have to do something more than the mass consumer expects.

Now in its third year, the Authentic Brands series examines the role of authenticity in business, the attributes associated with an authentic brand and the impact of authenticity on consumers, investors and employees.

Additionally, 73 percent of consumers said they preferred to do business with brands that use personal information to make their shopping experience more relevant.

Consumer products giant Procter & Gamble has been trying to reignite its business by shedding brands.

Giving your consumers a voice and allowing them to imfluence business decisions results in stronger brand loyalty.

LinkedIn is not appropriate for business - to - consumer brands, which is our focus here.

Fortune spoke with Jeetendr Sehdev, a celebrity branding authority and author of the new book The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right), about what the Kardashian clan can teach business about reaching millennial consumers (without having them laugh your ad off the air).

With this, your chatbot can help grow your business by telling your brand's story, re-engaging consumers, and facilitating sales.

«A brand is quickly forgotten if it is absent from the consumer business,» said former Nokiaexecutive Anssi Vanjoki, a professor at Finland's Lappeenranta University of Technology.

For any business building a consumer brand, speaking to journalists is part of the deal.

«Go back 10 years, and they were introducing new shows, themes and ideas,» says Matt Thomson, an assistant professor at the Richard Ivey School of Business who specializes in relationships between consumers and brands.

Online video has become a key part of the strategic business model for both brands and marketers as they seek more innovative ways to capture consumer attention.

Deluxe chief brand communication officer Amanda Brinkman, who mentors businesses in the series alongside Herjavec, said that 87 percent of consumers prefer to be engaged via email.

Corbin, author of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer backBrand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer backbrand integrity and faced consumer backlash.

Seth Kaufman is PepsiCo North America Beverages CMO, where he leads the holistic business, brand and consumer agenda across PepsiCo's vast beverage portfolio of carbonated soft drinks, waters, teas, energy and ready - to - drink coffee drinks in the U.S..

In other words, decisions about business solutions are indeed based on trust, emotions, and aspirations, and business software users need to be entertained, connected with, and spoken to in their interactions with technology vendors in exactly the same way as when engaging with consumer brands like Apple, Nike, and Starbucks.

Nashville - based Gibson, whose legendary brands include Les Paul and SG, has been suffering under $ 500 million in debt linked to the acquisition of its consumer electronics business overseas, where sales have been in sharp decline.

As CMO, Hispanic Enterprises & Content NBCUniversal, Jacqueline Hernandez has leveraged her multi-platform brand building / business acumen to engage a new generation of consumers, growing the U.S. Hispanic audience and securing double - digit increases in mainstream multicultural audiences.

«With our global brand and broad reach into consumer and commercial markets worldwide, HP can help startups bring product to market, build their business and scale in the global marketplace as they grow.»

Businesses and professionals can see these highly personal approaches, and explore how they can do something similar to create a connection between brands, brand stories, and consumers.

Even before Heinz bought Kraft, the small - town ways of Oscar Mayer were changing, says Mike Judge, former head of consumer insights and strategy there and now Director of the Center for Brand and Product Management Center at the University of Wisconsin Business School.

Step 1: Awareness Whether you're launching a new product, expanding your business into a new geographic region, or extending your brand to a broader audience, the first step of advertising success is to generate awareness among consumers.

A powerful brand sets the company apart from the competition and makes the business instantly recognizable to consumers.

After praising the DreamWorks brand, he said the main goal was the company's «deep library of intellectual property,» which would help NBCUniversal «grow our film, television, theme parks and consumer products businesses for years to come.»

Personalization is key to successful marketing — 73 percent of consumers prefer to do business with brands that personalize their shopping experiences and 86 percent say personalization plays a role in their buying decisions.

April 19 - Procter & Gamble Co will acquire the consumer health business of Merck KGaA for about 3.4 billion euros, giving it vitamin brands such as Seven Seas and greater exposure to Latin American and Asian markets.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

And much like Amazon's (AMZN) Web Services division, which quietly provides cloud computing to other businesses, MLB.com has turned its powerful consumer brand into a healthy technology business.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

More recently, she led business operations for 20 US brands that reached more than 100 million consumers.

Whether your business is business to business or business to consumer, public relations can create massive awareness for your brand.

In health care, especially, consumers want products and services that are comfortable and familiar to them, and in terms of business customers, no one ever got fired for selecting a power brand.

But as Ma points out, his company's name - brand recognition is relatively low among the American business owners that he hopes will start selling their goods to Chinese consumers via Alibaba's online platforms.

Just ask Bowman & Partners, a Roanoke, Texas - based startup that mines a wealth of brand and consumer data to create customer management strategies and marketing initiatives for clients that include Comcast Business, United Healthcare and Windstream Communications.

By licensing their brands, companies can satisfy consumer needs in categories outside their core business.

«We certainly understood this outcome could be possible, and we remain focused on delivering value to our consumers and customers with our Crisco brand and oils business.»

As connecting businesses with consumers continues to become more technologically complex, it becomes easier for big budget brands to take advantage of the market and push out smaller businesses.

The Next Evolution of Marketing can be applied to billion - dollar brands or small businesses, to consumer marketers and B2B firms, in both highly developed markets and developing nations around the world.

It's become a savvy way for brands to catch consumers» attention and promote their business.

Belkin International has three global brands — Belkin, Linksys (consumer and business lines) and WeMo — with something big happening for each brand in 2016.

Having a uniform style for your social photos across several social networks further develops your business» overall brand, and according to a Pardot Research Report, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels.

The numbers are stark, and it's time that small businesses compete with legacy brands when it comes to offering consumers financing options that make sense for both the customer and the retailer.