Not exact matches
Big
smartphone brands, special materials start - ups and university researchers are locked in a race to discover unbreakable glass — or something
like it.
Branding strategies have expanded to include
smartphones and phone apps, mobile websites and mobile ads as well as social networks
like Twitter, Facebook, and Ning.
But while major
brands like Yahoo and Twitter have launched iOS apps first, Android is now dominating the
smartphone race in the U.S. with 53 percent market share, compared to 36 percent for iOS, according to comScore's latest report.
As proposed, the deal would have married AT&T's 100 million cable and wireless subscribers and Time Warner's valuable content
brands,
like HBO and CNN, hoping to further solidify its place in consumers» living rooms and
smartphones.
Triple - digit growth numbers are transforming Chinese
brands,
like Oppo and Vivo, into significant players in the global
smartphone market.
It may come as no surprise, then, that
smartphone makers Microsoft (64 %) and Apple (62 %) tie for most brilliant
brands, with online
brands like Google — who just turned 15 --(51 %) and Amazon (47 %) following.
Just
like desktops, laptops and
smartphones, plugs to rapidly charge electric cars are not compatible across
brands
Launched in 2016, the Mercedes - Benz E-Class introduced an impressive amount of new technology for the
brand, including a semi-autonomous feature and a steering wheel that can detect swipes
like a
smartphone.
Speaking of BlackBerry Mobile, the company has recently started up a loyalty program called the BlackBerry
Smartphone Fan League, which attempts to entice users to show support for BlackBerry Mobile and BlackBerry devices on social media, with potential to win rewards
like BlackBerry -
branded merchandise, or even BlackBerry
smartphones if you're one of the lucky ones.
The
brand also has an impressive lineup of tablets as well as
smartphones that make for a good buy for budget conscious users
like students and youth.
Many loyal fans and users of virtually every major
smartphone brand are eagerly awaiting the update to Android 5.0 Lollipop, and today we've already seen a couple of devices begin to receive the roll out of the software upgrade,
like the HTC One M7 on Sprint and the Samsung Galaxy S5 on Sprint.
The problem could get worse with the rise of Chinese
smartphone brands like Xiaomi and others that are using their own custom UI on top of Android and are in no hurry to update to the latest Android version.
The all - new Galaxy J6 will be competing with the other mid-range
smartphones from the Chinese
brands like OPPO and Xiaomi.
The latest tablet from Sony, which
like its
smartphone has been
branded Xperia in a bid to unify its mobile devices under one name, enters a more crowded market than its predecessors.
China - based Meizu is blasting after prospective iPhone 6s buyers with the release of its
brand new Pro 6, a 5.2 - inch Android
smartphone with a 1080p Super AMOLED display and 3D Press technology that sounds just
like Apple's proprietary 3D Touch.
Samsung wants to be the
smartphone brand for the enterprise and thanks to powerful communication consolidation apps
like Samsung Focus, it's definitely doing what it needs to in order to gain followers.
The lineup is becoming overwhelmingly saturated with
brands like Apple, Amazon, and Samsung trying to prove that their tablet is the best (and more than just an oversized
smartphone).
Customers have no idea what an ARM - based netbook can do and much
like it is in the
smartphone world will be forced to rely on advertising,
branding, word of mouth and online reviews which is probably why the Beam will switch to Android when it comes to AT&T as a product.
And with the need for more velocity comes the need for more ephemerality: Each appearance by the celebrity on the
smartphone screen must manage to be both instantly attention - grabbing and instantly forgettable, so as not to overtax the brain of the viewer while at the same time building up the «mental availability» that is crucial to selling
brands, especially in highly fragmented, mass - market product categories
like fragrances, mobile apps, and clothing where the Kardashians do especially well.
Allow me to explain: PlayStation Mobile is a
brand new platform for tablets,
smartphones and PS Vita, that offers PlayStation -
like experiences on a number of different mobile devices.
Nothing stands out
like a
brand new
smartphone with tons of sparkly stuff stuck all over it in a crowded plaza in mid-day when everyone can see you.
A solid mix of hardware makes the Ascend Mate 2 workman -
like, but it lacks some of the flash you might expect from a
brand new Android
smartphone.
Much
like many Chinese
smartphone brands these days, ZTE sub-brand Nubia had prematurely given awa...
LDAC is already built into Sony's expensive Walkman players, its high - end wireless headphones (
like the excellent noise - cancelling MDR - 1000x), Sony -
branded wireless speakers, and Xperia
smartphones.
The Indian
smartphone market is growing exponentially with budget
brands like Xiaomi, Motorola, Honor, Oppo etc leading it.
Like it or not, Samsung's new flagship
smartphone has to save the company's
brand after last year's exploding battery embarrassment.
Asus recently unveiled the ZenFone 3 as a great alternative to mid-range
smartphones from
brands like Samsung and HTC.
There is no denying the fact that among all the
smartphone companies, Sony is a
brand that hasn't yet adopted the new design trends
like 18:9 displays or dual cameras.
It has created P - series of
smartphones for those who idolise cult luxury
brands like Cartier and Hermès and that's reflected in the prices of the phones.
Samsung wants to be the
smartphone brand for the enterprise and thanks to powerful communication consolidation apps
like Samsung Focus, it's definitely doing what it needs to in order to gain followers.
At the recently concluded IFA 2017, we have seen new flagship
smartphones from the
brands like LG and Sony.
Sony's particular style of design for
smartphones doesn't generally appeal to me — they are too boxy and minimal for my
liking — but I understand the
brand has its fierce fans when it comes to aesthetics and I must note that while initially I disliked its simple, slab -
like design, I soon began to warm to its aestheti, in part for its minimalism but mainly for its practical functionality.
All of this information points towards a company that is poised to become one of the most important consumer
smartphone brands in the next decade, possibly even eclipsing today's big names
like Samsung and Apple.
It's raining sweet Black Friday deals on those Moto -
branded smartphones that aren't exactly selling
like hotcakes in the high - end US market segment but constantly stand out at ultra-low prices with mid-range features.
There's plenty to love about Sony's
brand - new Xperia XZ2 and XZ2 Compact, starting with the fact they look nothing
like previous high - end
smartphones manufactured by the Japanese multinational conglomerate corporation.
Domestic
smartphone company has been going through a rough phase for the past few months as it struggles to compete with Chinese
brands like Xiaomi, Oppo, Vivo, and Lenovo.
Nevertheless, the
smartphone is a satisfactory package if you don't want to opt for a
brand like Samsung or Xiaomi.
This came as a bit of a surprise, given that the company hasn't really built up a reputation among consumers as a
smartphone brand holding its own against the
likes of Samsung and Apple.
Some limited edition
smartphones are catered towards those who really
like a particular design or
branding, and their price tags are often much heftier as a result.
If, however, you're in the market for a top - end
smartphone and you're not swayed by a particular
brand, then the
likes of the Samsung Galaxy S9 and Huawei P20 Pro make for more attractive propositions.
We saw the first step in that direction last year with the launch of Pixel and Pixel XL, Google's first attempt at making
smartphones under its own
brand, just
like Apple.
Samsung is no more perceived as a premium
brand and thus the
smartphones won't be able to command a higher price over other Chinese manufacturers
like Xiaomi and Lenovo.
According to Counterpoint's Associate Director, Tarun Pathak, Chinese
smartphone brands have taken lead positions into key markets
like China, Europe, Asia, and Latin America which has restricted the growth prospects for leading global
brands such as Samsung and Apple.
As a full - time Windows phone user, I went ahead and purchased myself a
brand new matte black OnePlus 3T 128 GB with the intention of using it over my primary
smartphone, which is currently an HP Elite x3, but continuing to use all of Microsoft's apps and services, just
like I did on Windows phone.
«These new vendors would be well - advised not to rest on their laurels though, as this dynamic
smartphone landscape has shown to even cult
brands like Xiaomi that customer loyalty is difficult to consistently maintain,» IDC's Melissa Chau said in a statement.
The affordable
smartphone segment in India, especially under - Rs 7,000 category has seen a slew of phones from big
brands like Motorola and Samsung.
OUKITEL is one of the many
brands in China that are cranking out
smartphones on what seems
like a constant basis, and while that might seem great from a consumer standpoint as it gives even more choice when it comes to having -LSB-...]
So clearly, India's hottest
brand in the
smartphone space would certainly
like do its own take on the affordable Windows - based tablet.
These days we have 23MP sensors on our
smartphones in those tiny modules and features
like PDAF, Laser Autofocus, Higher Aperture number and various software enhancements have helped these mobile
brands dominate with their
smartphone cameras.
It will be fascinating to see if, how and when Xiaomi takes a shot at more established markets
like East Asia, Europe and the US, where operator subsidies and global
brands are central to
smartphone sales and deals.