Recently, I started emailing with Steven McConnell, the head of digital marketing for Arielle Careers, an executive
branding company based in Australia.
They believe his plan is to package Blossom Hill with numerous Australian volume brands and spin them into a separate company which will then be sold off, leaving Treasury as a premium wine
brand company based on Penfolds, Lindemanns and Rosemount Estate labels as well as the newly acquired US lines.
Not exact matches
That explains why Restaurant
Brands International (RBI), the Oakville, Ont. -
based parent
company of Tim Hortons and Burger King, will shell out US$ 1.8 billion in cash to acquire Popeyes Louisiana Kitchen, an American fried chicken chain.
Hasbro has two major films
based on the
company's own
brands, Transformers: The Last Knight and My Little Pony.
So far, the
company says its working with «consumer electronics manufacturers, chip makers and fashion
brands» to contribute to the family of Android -
based wearables.
This has driven interest in acquisitions and joint ventures by big beverage
companies like Starbucks, which acquired Atlanta -
based tea retailer Teavana in 2012, and Hain Celestial, which says it plans to complete multiple acquisitions of ready - to - drink beverage
brands valued at $ 5 million to $ 20 million.
If you develop a
company culture
based on mutual understanding and respect, your employees are more likely to enjoy their jobs and become ambassadors for your
brand and reputation.
The New York —
based Institute surveys more than 5,000 Canadians on for their opinions on well - known
brand names, including
companies» corporate citizenship, product quality, workplace culture and more.
The Toronto -
based company has an enthusiastic body of support on social media, and whenever a customer posts a picture of a Victoria Emerson product, the
brand reposts or shares the image.
These Canadian -
based companies don't make our Investor 500 ranking, either because they're
brand new or trade primarily outside Canada
Jeff Widman, CEO of
Brand Glue, a consulting
company based in Mountain View, California, offers the advice to «Put the question first, rather than last» and to «ask a question where people don't need to click through a link to give you an answer.»
The
company said in a statement that it has built a strong customer
base for its Keurig system, which offers 30
brands and more than 200 coffees, teas and other drinks.
The
company hired California -
based marketing experts Lexicon
Branding, the same team that helped Research In Motion become BlackBerry, and came up with the names Swiffer and Febreze.
These
brands were hand - selected by the
company,
based on the quality of their current presence on the platform, according to Helen Pak, creative strategist at Facebook Canada (Facebook owns Instagram).
This Edmonton -
based company is downright tiny compared to the
brand name banks.
• Authority
Brands, a portfolio
company of PNC Riverarch Capital, acquired Homewatch International, a Denver -
based provider of home elderly care services.
If you have a service -
based business like a law firm, tutoring
company, consulting firm or similar business that's heavily dependent on your personal
brand, take the time and energy to build a strong one.
More competition in developed markets and a supply shortfall of its Ore - Ida
branded potato -
based frozen foods are among reasons why the
company is cautious about short - term revenue growth, Chief Exectuive Officer Bernardo Hees said on a call with analysts.
And the logic of one revered
brand buying another seemed broken,
based on Apple's history of acquiring smaller
companies.
In June, the
company closed a US$ 3.7 - billion acquisition of Texas -
based CST
Brands, Couche - Tard's largest takeover to date.
Corporate venture - capital efforts also have the advantage of involvement with startups at the early stages, when they can most benefit from access to a large, established customer
base, credibility through
brand association and a larger network of partner
companies and advisors.
The Brooklyn, N.Y. -
based company is joining a growing number of ecommerce businesses experimenting in immersive
brand experiences for customers.
About to publish a
brand new guidebook and this customer has been researching that very issue,
based on interactions with
company's blogs, webinars and white papers?
While Apple's
brand - new office in Cupertino will be safe,
companies based in Menlo Park, like Facebook, will be totally inundated (assuming these
companies stay in the same place for the next several decades).
MONTREAL — Amaya Gaming Group announced a jackpot of a deal Friday as the Montreal -
based company said it will pay US$ 4.9 billion in cash to buy the world's largest online poker
company, operator of popular
brands PokerStars and Full Tilt Poker.
The
companies said Oakville, Ont. -
based Tim Hortons and Miami -
based Burger King would operate as standalone
brands.
The Austin -
based company offers differentiated products — and pricing plans — for upstarts and high - volume
brands, including Camelbak and Martha Stewart.
Jeff Widman is CEO of
Brand Glue, a consulting
company based in Mountain View, California.
More well known
companies, he was frustrated to find, «assume you'll join
based on name
brand alone.»
While Alex & Ani may be an early adopter, however, it's not hard to imagine that other
brands will soon follow suit, especially considering
companies like Foursquare are already moving in on the location -
based promotion space.
He listed the three areas as selling downloads to developers,
brand advertising to major consumer
companies and response -
based advertising on the Facebook exchange.
An online petition calling for the Vancouver -
based outdoor retailer to stop selling Vista Outdoor Inc. - owned
brands has garnered more than 20,000 signatures because the
company also develops and manufactures firearms similar to the type of rifle used in a recent school shooting.
The
company partnered with Boston -
based lifestyle
brand Life is Good to provide exclusive shirts and head wear for its staff at this location.
But the launch didn't get quite the fanfare the
brand had hoped for as many customers turned to social media to express disdain for the collection, claiming it was far too similar to some of the products sold at Outdoor Voices, an outdoor clothing
company based in Austin.
People are less likely today to make buying decisions
based on
brand loyalty and more likely to choose a
company with great customer service.
In 2012, New York -
based PE firm KPS Capital Partners made nine times its money by combining small
brands including Labatt USA, Magic Hat and Pyramid into a single entity and selling the combined
company for $ 388 million.
«One of the most underutilized and yet powerful things a
company can do for itself is find a way to activate its employee
base to socially tell its
brand story,» said Pavey Purewal, CMO, Dynamic Signal.
But Glenn Harrington of Articulate Consultants, a communications
company based out of Victoria, B.C., says that if Gap is smart, it will use the opportunity to get people to re-evaluate what the
brand means to them.
Brand management is so important that Reputations Corporation, a Vancouver -
based consultancy group, reports that 72 percent of consumers say reputation influences their buying decisions; 80 percent of employees will accept less pay to work with a
company with an excellent reputation; while another 89 percent say reputation is a tiebreaker between equal products.
Here are five strategies Dialogic marketing and strategy SVP Andrew Goldberg says helped the 450 - employee New Jersey -
based company invigorate its
brand and jump - start a culture of creativity, flexibility and innovation.
The
company said Whole Foods Market will continue to operate under that
brand name and pledged to «preserve its high standards and commitment to providing the finest natural and organic foods,» and John Mackey will stay on as CEO of Whole Foods, which will remain
based in Austin, Texas, where it was founded in 1978.
The
companies are ranked
based on their position in the 2017 Franchise 500, which evaluates more than 150 data points in the areas of costs and fees, size and growth, franchisee support,
brand strength, and financial strength and stability.
When David Boardman, CEO of Dynamic
Brands,
based in Richmond, Virginia, acquired Baby Jogger in 2003, the stroller
company was bankrupt.
According to data compiled by Wishpond, a maker of social media marketing applications
based in Vancouver, British Columbia, 27 million
brands have a LinkedIn
company page.
The Winter Park, Fla. -
based Rifle Paper Co. started as a stationery
company but has since expanded to other unique items like wallpaper, and most recently, a collaboration with sneaker
brand Keds.
That's according to Libby Gill, CEO of the Los Angeles -
based business coaching and
brand strategy firm Libby Gill &
Company, who recently published «Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building
Brands.»
In 2016, make sure your email - marketing systems are using the new Domain -
based Message Authentication, Reporting & Conformance (DMARC) standard, and create a plan for notifying your customers in case of a scam attacking your
company's
brand or a breach in your security.
Mountain View, Calif. -
based Symantec is the
company behind the Norton
brand of security tools.
Cristi Young is a New York City -
based writer and the founder of No. 2 Creative, a
branding firm that offers editorial content and strategies for
companies looking to grow and refine their
brands.
The Los Angeles -
based company will use the funds for international expansion, product development, increasing distribution capabilities and work on making the
brand more accessible, which could include increasing partnerships with retailers.