Sentences with phrase «branding efforts on»

TIP: Base your branding efforts on marketing research.

For example, if you know your target clients are looking for the most reasonable fees, you may want to focus your branding efforts on the value your firm provides.

This is the «secret» to podcasting over a long period of time, and it ties right into the concept of producing consistent quality as a branding effort on social media.

Not exact matches

The Tesla chief's efforts on a variety of technologies, including his SpaceX company for space travel, has only helped to raise the public opinion on his many brands, Gerzema told Reuters.

Russ Meyer, a branding expert at Siegel + Gale who has worked with many large, global companies such as CVS and Hewlett - Packard on their recent rebranding efforts, says the process for larger corporations can be quite time - consuming and complex.

To get ahead in the branding game, here are tips for helping you focus your business's efforts on these young and impressionable adults who are still willing to take accept you as one of their brands.

The efforts focus on Toys «R» Us's U.S. stores and are separate from Larian's attempts to buy the brand's 82 Canadian stores, which 20 interested parties are vying for, said Toys «R» Us bankruptcy documents filed in the U.S.

Unlike traditional social media marketing that relies on fans to discover and make the effort to spread a brand's message, SocialToaster allows companies «to leverage the mass reach of their supporters by pushing their message out so their content has a better chance to go viral,» Razzaque says.

Whereas many home - care companies focus their marketing efforts solely on medical providers, Home Care Assistance is trying to create brand recognition among consumers.

Target does appear to be ramping up efforts to improve its brand image, with spritely on - air advertising spots and a new, multi-page flyer that highlights «red hot buys» — deals on fashion, groceries and beauty products.

Post-click marketing encompasses any marketing efforts that occur after a consumer has clicked on a social post or other branded content.

Viacom announced new rebranding efforts on Thursday morning that will see the struggling company focus its efforts on six flagship brands — which include Paramount, the studio acquired more than two decades ago by media mogul Sumner Redstone, whose family owns the controlling stake in Viacom and CBS.

The company has been making major changes in the last few months, ramping up its digital ordering, slowing down its expansion plans and slimming down its menu to refocus its efforts on being a beverage - led brand.

The show — which was filmed last month at New York's Lexington Avenue Armory and featured performers Selena Gomez and The Weeknd, as well as Kendall Jenner and Gigi Haddid on the runway — is an important part of L Brands» (LB) efforts to keep its Victoria's Secret brand at the center of pop culture.

Deciding on a brand name can be a difficult and lengthy process, but when time and effort are invested in finding the right name, it will grow into one of your most important brand assets.

It may not be a bottle on a beach, but targeted efforts like this, especially when Corona is a major ATP sponsor, will earn the brand the respect and enthusiasm of tennis fanatics far better than a 30 - second TV ad alone.

For a long time, the bike industry was dominated by a few big brands, all of which focused their design efforts on sport.

«Macy's can be more malleable in its effort to meet the changing needs of the consumer and focus its effort on stores which are better gatekeepers of its brand image,» Moody's analysts wrote in a recent report.

It was a continuation on mayor Bloomberg's push of the Made in NYC brand — an effort to attract start - ups to Manhattan.

Like America, Irish marketers are focusing their efforts on digital marking, with many marketers reporting they use social media engagement to foster brand loyalty.

The Gap's travails have persisted in 2015, with Peck suggesting on a conference call last month that efforts to renew the brand won't pay off until the spring, months later than his original prediction that a turnaround could take hold in time for the holiday season.

Still, cannabis companies have been ramping up their marketing efforts in recent months to get consumers better acquainted with their brands and offerings now, using innovative tactics such as releasing cannabis - inspired but drug - free products and bringing on celebrity investors.

«Focusing on results brands the boldness of millennial effort and contribution to the greater good.

So after all of this time and effort, why on earth would I do anything to damage my brand and my reputation?

Viewers know more about Vaynerchuk's companies and endeavors because he is putting in that extra effort to make his brand more human — and I don't think I would be going out on a limb to say that this human element has definitely contributed to his success and massive social following, which includes more than 1.17 million followers on Twitter.

Brands have put concerted effort into reaching consumers on the devices they actually use.

In an effort to define their brand, they dubbed U.S. franchises «Tim Hortons Café & Bake Shop,» but «slapped the «& Bake Shop» tag line» on outlets that were little more than food counter kiosks, Hunter says.

«We recently exercised our contractual right to terminate our agreement with Yahoo based on a number of factors including doing what's best for our brand, our effort to provide quality web search, and the broader content experience for our users.

The decision was «based on a number of factors including doing what's best for our brand, our effort to provide quality web search and the broader content experience for our users,» Dixon said.

Join us on this episode as Bay shares what's working for him as he builds his personal brand and expands his network, and how he's generating ROI on his efforts.

Wide distribution over the internet • Low cost, efficient, transparent capital • The «great equalizer «• Media / PR, awareness • Increase customer engagement and • Evangelize backers into investors (customer acquisition) • Reduce risk by getting feedback on new launches (product or ventures) • Market research Access to Capital Marketing Platform Validation • Raising funds via crowdfunding markets is a very public and transparent • Protect your IP and speak to a lawyer • Crowdfunding takes a lot of effort and commitment • The majority of Ideas fail to reach their funding goal • How will this affect your companies brand?

Taobao is the e-commerce (and around Taobao, recently more effort is spent on its own SNS, open platform etc); Alipay solves the online payment; Koubei (Yelp - like service) is building an active online community; Aliwangwang, the Instant Messenger helps you to communicate with the seller, the customers and friends; Alisoft is the SaaS platform, and strong partnership with third parties and the government help on the logistics, setting up offline stores, branding etc..

In light of their numerous benefits for brands of all kinds, MDG Advertising developed an insightful infographic that illustrates the influence of images on a company's business, branding, search, and social media efforts.

Efforts to open up AR to wider audiences by Google, Apple and Facebook have real consequences for advertisers, which have largely passed on AR experiments in favor of less risky approaches like conventional branded mobile apps and immersive in - person activations.

From including a card on the table to encourage users to share and hashtag their photos with a particular branded message, to offering a rewards program for those who check - in at your restaurant a certain number of times, there are plenty of ways to ensure that you are making the most of your social media marketing efforts.

Joey offers advice and counsel on your marketing and branding efforts, client experience enhancements, and general business / operational strategy.

He works with both hot startups like Sumall and big brands like Dell focused on their content marketing, social media and search engine optimization efforts.

If you rely on a destination controlled by another person, company, or entity as your core branded online destination or as the focal point of your marketing efforts, then you run the risk of flourishing today and dying tomorrow.

For smaller retailers to have a better chance against these giant brands, SMBs are recommended to leverage their marketing efforts early, focusing on social media, email and loyalty programs.

The attackers posted an erroneous Tweet from the Associated Press account reporting that there had been explosions at the White House, triggering a stock market decline, and focusing media attention on our brand and security efforts.

McDonald's posted global comparable sales growth of 5.5 % in the first quarter, ahead of estimates of 3.9 %, on a 0.8 % increase in traffic, marking the 11th consecutive quarter of positive comparable sales and fifth consecutive quarter with increasing guest counts, further evidence that efforts to modernize the brand and menu are paying off.

Having your business become a brand name for a particular product or service is immeasurable in terms of the effect on your business — in effect, without the expenditure of any effort or costs, your product sells itself in the marketplace.

Specific actions on your site itself can help with branding efforts, and tips and how - to advice in this category will help you make the most of this opportunity.

Twitter Video Ads Deliver Recall, Receptivity (Study) New research finds, among other things, «Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content,» adding that mobile recall was «significantly higher.»

From a founder perspective, instead of diluting their stake in the company through various rounds of private financing and spending a vast amount of time and effort on building up both a brand and a customer base, the issuance of proprietary tokens to over 10,000 investors (as was the case with Bancor for example) creates an immediately incentivised populace willing to spread the company's name if it delivers on its promised product or service whilst simultaneously having not given away a single share of the company to institutional investors.

«I would say on some levels yes, which is partly why there is such an effort by the global brewers to obscure the origins of acquired brands.

The brand has been ramping up its digital efforts through new avenues like Facebook and online - only video content, while pulling back on print.

Skep - tical act - ivists should be making a special effort to reach those still per - ched on the fence, the luke - warm rather than the fire - brands.

From all this, Augustine, in his effort to win back the Donatists for the Great Church, developed the theological basis for maintaining that an indelible character dominicus, comparable to the military brand (character militiae) or the regal imprint on a coin (signum regale) is imparted by any formally correct ordination.47

Wine brands are using humor as a vehicle for education, but Gallo has discovered that any effort that encourages wine drinkers to explore, experiment and embark on a journey of discovery will bring the industry closer to reducing fear among budding oenophiles.