Not exact matches
Every
firm wishes to establish and retain a good long - lasting
brand, but achieving that is
far from easy.
Rather, the D.C. - area software analyst fell for the jewelry when a friend was wearing it during lunch, then became
further intrigued by the
brand when she tagged along to a presentation where the
firm's CEO spoke.
Interestingly, just as in every other commodity market, the greatest defense for venture capitalists turns out to be
brand:
firms like Benchmark, Sequoia, or Andreessen Horowitz can buy into
firms at superior prices because it matters to the startup to have them on their cap table.5 Moreover, Andreessen Horowitz in particular has been very open about their goal to offer startups
far more than money, including dedicated recruiting teams, marketing teams, and probably most usefully an active business development team.
The company was found in non-compliance, but the auditor might have saved the
firm from a
far worse fate that would have rendered its competitive advantages meaningless and damaged its
brand reputation.
Following a period of high profile investments last year, including a double digital packaging line and a KBA Rapida 106 press, the
firm is looking to consolidate its position as a leading print and packaging business and
further develop its
brand ambassadors to create future packaging innovation.
Premium Cider on the Rise Across European Markets, Says Canadean Premium cider
brands in West Europe recorded a compound annual growth rate of almost 8 % between 2009 and 2015,
far exceeding competing price segment categories which all posted declines, says consumer insight
firm Canadean...
Wanting to expand
further into the Virginia market restaurant
brand, Kona Grill, Inc., recently recruited Alameda, California - based
firm MBH Architects to design its Arlington location.
The
firm offered # 2 million for an academy school and
further millions for a cable car across the Thames, which would have carried News International
branding.
But the cosmetics
firm, not knowing how to
further develop the
brand, eventually shelved it, and Le Specs sat gathering dust until the Australian eyewear distributor Sunshades acquired the license for the name in 2005.
Last, but by
far not least, US - based private equity
firm Carlyle acquired a 50 percent stake in the Millennial cult
brand Supreme for a reported $ 500 million.
PASA and a cadre of students coined the term AfterZone; then the
firm helped
further develop the AfterZone
brand to appeal to youth.
«Kia is continuing with the process of the Korean
brands providing an extreme amount of features for
far below the price of competitors,» said industry analyst Wes Brown of Nextrend, a research
firm in Thousand Oaks, Calif. «The features in the Sedona make it really aggressive for that price point.»
This comes despite
firm allegations from the toymaker that the Transformer Prime moniker shares
far too much in common with the storied Transformers
brand and associated Optimus Prime character.
With a
firm focus on four star, upper upscale hotels, Tribute Portfolio will complement Starwood's The Luxury Collection
brand and
further solidify Starwood as the world's most global high - end hotel company.
On the flip side, poor video quality resulting from using cheap equipment and amateur staging, lighting and sound techniques makes your
firm look cheap and amateurish, which could hurt your
brand far more than it helps.
I would go so
far as to say
branding via any medium, Social or otherwise, now falls in to «real life,» so a
firm's, lawyer's, team's or group's
brand needs to be analyzed and defined 1st, then communicated through all media and communication.
Branding, crafted deliberately and executed successfully, is also a tactic, a means by which a consistent client experience is developed to
further the
firm's strategic objectives.
Now, you don't have to go quite this
far with your law
firm, but you should have a solid, identifiable
brand and ways to distinguish yourself from competitor
firms.
Kalajdzic concludes that «[w] hatever economies of scale can be generated by large consumer
firms as a result of alternative sources of capital, new technology, operational design and
branding, the evidence to date shows that they are
far more likely to occur in areas of practice that [sic] can be easily commoditized.»
That's how I feel, that
brand on the attorney level is equally as important as the
firm level and will get you
farther along.
My main focus is the development of The Legal 500 as a
brand, how we can help in - house counsel around the world, how they work with law
firms, and how they
further their careers, so it's a broad remit.
Duties include but are not limited to: • Execute strategy for the
firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and
brand perception of the
firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to
further the awareness and positioning of the
firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content
Many
firms, especially small ones, think that
branding is only the province of large corporations or huge law
firms, but they couldn't be
further from the truth.
But finding
firm's that have successfully developed a corporate - style
branding campaign are few and
far between.
A strong
brand for a large law
firm goes
far beyond creating a logo, slogan and creating some
branding material.
So, looks like we're not
far from witnessing a new smartphone from a new
brand, but backed by Xiaomi, a
firm and reputed smartphone maker at present.
So
far, only Prudential - affiliated
firms have committed to Buffett's new
brand.