Not exact matches
How can VC
firms close respective gaps between where they are today and where they
want to be in the future, from a
brand perspective?
Starboard Value, the activist
firm waging a proxy fight against consumer giant Newell
Brands, on Monday put forward the names of the 10 executives with whom it
wants to replace the Newell board.
Figuring out what customers
want is a $ 21 - billion industry in the U.S., according to IBISWorld, and many major
brands solicit advice from polling
firms such as Ipsos Reid or the legacy research arms of advertising agencies like JWTIntelligence to help them spot the next big thing before it arrives.
Boxever CEO Dave O'Flanagan discusses how
brands use his
firm's technology to «unify data» in order to receive a better insight into what their customers
want — delivering better communication and customer service experience overall.
Ron Smith, president and founder of S&A's Cherokee, a public relations and marketing
firm in Cary, North Carolina, agrees, adding that you'll
want to stay on top of what people are saying about you and your
brand online.
«This»em brace failure» mantra might sound cute to some, but I would not
want it associated with my business and my
brand,» says John Boyd Jr., principal of The Boyd Company, a Princeton, New Jersey consulting
firm.
Multinational food
firms are manufacturing poorer quality, unhealthier (but sometimes more expensive) versions of their trademarked
brands for the Eastern Europe market, says the Czech Republic, which
wants to see EU legislation to protect consumers...
Wanting to expand further into the Virginia market restaurant
brand, Kona Grill, Inc., recently recruited Alameda, California - based
firm MBH Architects to design its Arlington location.
i'm a
firm believer in only recommending the products and
brands that i love and
want to buy for myself and the nordstrom sale has yet to offer something that truly wows me.
The investment
firm Hellman & Friedman, which is the majority owner of Scout24,
wants to focus primarily on their real estate
brand ImmoScout24.
When Quebec City restaurant Batinse
wanted to stir up its entire look, it called upon local design and photography
firm Deux et Quatre to craft a new identity that would roll out across its entire
branding — from the stationery and menus to the imagery and website.
You
want to constantly tell Google, for instance, that your website is about creating
brand identities for small architecture and design
firms in London.
Globally, 78 percent of young people said they
want their favorite
brands to reduce their carbon footprint, but again those in Chinese showed the highest demand for emission reductions, with 88 percent calling on
firms to cut their footprint.
In my opinion, if you are a law
firm then most people are going to be interested in your Twitter account not because they are seeking information about your
firm as a
brand / corporation, but because they
want to interact with you personally.
Mason also
wanted to find a way to
brand his
firm in a crowded field.
Your
brand and its key messages should be aimed at clients who you
want to become passionate about your
firm and what it delivers.
Regardless of what
brand the
firm chooses to adopt, however, the
branding efforts are always applied by the seller to the buyer, a one - way message from the
firm to its market: the
firm wants to influence what the market thinks of when it thinks of the
firm.
And while you don't
want to hide your
firm's
brand or serve solely as a resource, trying to force every visitor into a consultation may feel like a betrayal of trust.
So how do you boost your
brand by interacting with both those who need an attorney and the law
firms or business associations you
want to network with?
Most law
firm branding efforts aim to create a reputation within the
firm's target markets for some specific quality by which the
firm wants to be known or for which it
wants to «stand out.»
Most law
firm branding efforts aim to create a reputation within the
firm's target markets for some specific quality by which the
firm wants to be... more»
There are a number of different ways you may approach this process, depending on the nature of your
firm and the feelings you
want legal consumers to have when they first encounter your
brand.
On the other hand, if your law
firm has a strong
brand in a more competitive market, you don't
want to miss out on the opportunity to stake your claim early.
Your
firm will build its
brand and its traffic by sharing valuable, relevant content with the audience you've always
wanted.
To put it simply, a
brand allows a
firm to assert how it
wants others to see it, through the voice, vision, and visuals it uses in its marketing materials.
Your
firm's
brand should explain how you
want others to perceive you, and it should express a promise about the type of experience clients can expect to have with your
firm.
Your
firm's
brand should appeal to the type of client you most
want to attract.
Sam Glover: Today's podcast is sponsored by Spotlight
Branding, which
wants you to know that having a new website designed for your law
firm doesn't have to suck.
While European and North American markets in particular will remain a key source of revenue requiring extensive
brand presence, forward - thinking law
firms with truly global ambitions will
want to be ahead of the curve in embracing new opportunities.
The goal should be to balance the desire of the lawyer to include what they
want while ensuring
brand consistency that the
firm requires.
Many law
firms want to
brand their websites with their
firm name by using the
firm name in web page titles, headers, etc..
You know best what your
firm's
brand is and the clients you
want.
Sam Glover: I feel like it is important to express your... like to have a message that you
want to convey about your
firm and to embed that in your
brand and your website, but none of that requires you to go spend $ 15,000 on a designer.
Aaron Street: Today's podcast is sponsored by Spotlight
Branding, which
wants you to know that having a new website designed for your law
firm doesn't have to suck.
In line with that, you
want your
firm to have a
brand name that people will remember.
Today, I
want to write about the corresponding decline of law
firm brands.
Sam Glover: And today's podcast is sponsored by Spotlight
Branding, which
wants you to know that having a new website designed for your law
firm doesn't have to suck.
Want to create a
brand video for your
firm?
Additionally, when you're establishing your own
firm, you
want to make sure that your
brand is competitive in the local market.
For example, if you know your target clients are looking for the most reasonable fees, you may
want to focus your
branding efforts on the value your
firm provides.
We know how to develop legal content for you and with you, the sites you
want links from, the journalists in your space, how to produce legal video marketing that drives leads, and what it takes for a law
firm to transform their web marketing into a powerful
branding experience that is helpful to potential clients.
Branded with your logo, your contact information and identity, clients will love that their attorney has considered them in developing an app that provides the information they
want in a way they
want it, all while continuing to grow and expand your own
firm's identity.
When approaching the attorney web design, we
wanted to make sure that the
branding of the website matched the law
firm's other websites; however, the focus for this one needed to be more child - oriented.
«Many
firms want their own
branding on their documents,» he says, noting this demand may drive a value - added service.
As a potential alternate perspective, for example, one may argue that associates may join large
firms to get the
brand on their resume, and
want to stay only long enough to pay off loans and / or to show that they left on their own.
Large
firms need
brands so powerful that clients will stick around even if (when) individual lawyers leave — they
want lawyers strong enough to attract and keep good clients, but not so strong that these clients will follow them wherever they go.
He
wants to build his
firm's
brand as a tech - enabled, cost - effective service provider.
San Francisco's litigation powerhouse
firm of Keker & Van Nest
wanted to update its
brand and more tightly focus its message.
«Our compensation model is just one element of our approach to producing the quality that we
want our
brand to represent,» said Faiza J. Saeed, the
firm's presiding partner, when we spoke this week.
Ours is the largest
branded network of legal
firms in the country, so you can be sure that our employment law solicitors can help you achieve everything you
want from high quality legal advice.