I'm talking about coordinating all the employees at your company to have a consistent
branding message relating to your company on each of their personal LinkedIn profiles.
Not exact matches
Branded Content has two key goals: 1) inform and educate Inc. readers regarding topics key to their success, and 2) give our marketing partners the opportunity to bring
related messaging to each special section.
If the audience
relates to the problem they'll also connect with the reviewer's positive experience during and after using your product / service as well, thus effectively communicating your
brand's
message.»
Specifically targeted array of editorial sections (Property, Trade, Investor, For the Record, Book of Lists...) which enable you to advertise alongside editorial content
related to your industry with your
message focused at solving problems, providing advice and raising
brand perception.
The second is to break up your target audience into lots of little micro-segments, and then send targeted
messages to the micro-segments, explaining how your
brand relates to them.
As a B2B
brand, you can post a video of a dog falling down the stairs, as long as your
message allows you to
relate the content to your audience in some way.
Related to newsjacking is the practice of leveraging popular culture references in
brand messaging.
As a hub for all your book -
related promotion — from links for purchasing your book to excerpts to tease your audience and build interest; and press releases and other digital media vital to your marketing strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your
message focused, and maintain consistent author
branding.
Don't forget that readers seeing you on multiple
related platforms writing and answering questions as an expert will send a strong
message and have a positive impact on your author
brand and book.
Our team is well versed in
branding, strategy, destination management and tourism
related programming and work with each client to understand and convey their business objectives through concise and clear
messaging.
I work with
brands to get their
messaging across in an authentic way that audiences can
relate to.
Given some people searching online for various
brands or keywords
relating to
brands, it is important to control your own
brand's
message.
Duties include but are not limited to: • Execute strategy for the firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events
related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and
brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and
related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent
messaging of practice group strengths in written materials, including website content
Here are some examples of
brand -
related messages we've created that are clearer and catchier.
Professional Experience American Red Cross (Douglasville, GA) 11/2007 — Present Communications Manager • Lead the strategic direction and implementation of all public relations and communication functions to achieve American Red Cross Blood Services collection goals and organizational objectives • Collaborate with Chapter counterparts to promote a singular American Red Cross image and
messaging throughout the state • Develop viable communications plan to assure effective community awareness of critical need for donations • Produce market communications and develop media outreach initiatives, including press releases, media inquiries, and special project updates, to ensure image and
brand consistency • Author and edit scripts, presentations, and speeches for use by senior - level organization executives • Establish partnership within the community to enhance awareness of the blood donation program while leveraging key relationships with local - and state - level media professionals • Develop and implement an annual public relations and communications budget to ensure self - sufficiency and utilize financial resources in an efficient manner • Execute and supervise all staff -
related functions including hiring, training, evaluation, and career development to create a well - qualified team and enhance operational success • Plan and implement employee award and recognition programs to honor milestone achievements, customer service excellence, and the accomplishment of national initiatives • Perform all duties and responsibilities in compliance with standard operating procedures, Safety Quality Identity Potency Purity (SQUIPP), the Code of Federal Regulations (CFR), Occupational Safety and Health Administration (OSHA), the Food and Drug Administration (FDA), and all other applicable federal, state, and local entities