A good cinematic book trailer is the type of thing that potential readers will want to share with their friends, literary websites will want to write articles on, and
brands the author as a professional with a multimedia digital marketing campaign, a force to be reckoned with.
Not exact matches
Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts,
authors, and other thought leaders —
as well
as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.
Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts,
authors, and other thought leaders —
as well
as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.
Meanwhile, yesterday's hard - won customers just «slip away,»
as the study's
authors put it, not because another
brand was more attractive but because the first one stopped caring
as soon
as the cash register rang.
She's released a series of workout DVDs such
as Bodyshred and Body Revolution,
authored a handful of bestselling books about weight loss, and in 2014 launched a women's and children's activewear
brand called Impact.
Brands: Many big names in media have suffered «sudden deaths,»
as the
authors put it.
But there's a downside
as well: self - published
authors don't get the marketing materials provided by the Big Six, and have to work very hard in order to rise through the ranks, establish their personal
brand, and attract the necessary readership to succeed.
WHO: Scott Davis, managing partner at Prophet, an international
branding consultancy based in San Francisco, and
author of
Brand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. S
Brand Asset Management: Driving Profitable Growth Through Your
Brands RATING: 5 «First off, most companies would die to be able to start with a
brand as powerful as Dr. S
brand as powerful
as Dr. Spock.
How to Bring Your Concept to Market: Protect Your Concept Once you have tested your concept and found it to be sound, safeguard your
brand name or image by registering it
as a service mark or trademark, suggests Richard Stim, attorney and
author of Patent, Copyright & Trademark: An Intellectual Property Desk Reference.
He's also known
as the hidden genius entrepreneurs, bestselling
authors and thought leaders turn to when they want to quickly scale their businesses and build impact - focused
brands.
Charles Sizemore, the Dallas - based
author of the Sizemore Investment Letter, says that
as Asian populations acquire middle - class, North American tastes, they're starting to buy more expensive cigarette and alcohol
brands.
As an
author, speaker, 1 - on - 1 business coach and consultant, John Nemo helps individuals, organizations and businesses boost their
brand, generate sales leads and increase revenue.
«Trump tried to get
as much newspaper coverage
as possible [early in his career], always pushing his Trump [
brand] and the adjective «billionaire» attached to his name or «successful real estate developer» and «rich,»» says Gwenda Blair,
author of «The Trumps: Three Generations of Builders and a President.»
Fran Hauser is a long - time media executive, startup investor and
author of The Myth of the Nice Girl.Best known for her role building PEOPLE.com — one of the biggest media
brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such
as HelloGiggles, Mogul, The Wing and Gem & Bolt.
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and
author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 —
as she discusses how any business can break away from the competition, build a strong
brand, and get the world of social media to start talking.
As an example, I not only agented this book myself to a major NYC - area publisher, I brought in Jay and his famous
brand, I brought in Stephen M.R. Covey for the foreword, and even wrote my own back cover (something most
authors never get to do when working with a major publisher).
, a training and consulting agency specializing in social media,
branding, and digital marketing, Moore is a jack of all trades marketing professionals who lists keynote speaker, trainer, consultant, and
author as of few of her many titles.
Ruth Burr of SEO Moz recently shared tips for getting Google
Author to work when you have multiple people writing on one web site — such
as multiple employees blogging for
brand advocacy.
Recognized
as a «
branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the
author of Reinventing You: Define Your
Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.
As the
author of eight books and a popular columnist for Forbes and Inc.com, Carmine has interviewed leaders at the world's most admired customer service
brands.
Our
Brand Advocacy Program builds relationships with industry influencers, expert journalists and respected
authors to have them produce content for your site,
as well
as sites managed by influencers they already have connections with.
While this strategy works just fine for large publishers that already have established
brands and get thousands of shares on any new article they publish (such
as Mashable or TechCrunch), a more pragmatic approach is needed for just about every other business.It's true that getting quality inbound links starts with great content on your client's website, but the missing link is getting journalists, contributors,
authors, and editors at quality publications to become aware of that content so that they can link to it when writing relevant stories / articles.
Don't forget, EVERY
author / agent / publisher who markets via the US emergent
brand is responsible for this culture of abuse — those who did not participate in it, stood by silently
as it happened.
As I had covered Xn carnage for the Door from 1994 till the rag shut down the website in 2008, I «thought» (silly me) that they'd welcome my critique so they could avoid becoming like those
branded Christian celebrities / religious rock stars we had both satirized only to become that which they once despised once they hit the
author / speaker circuit.
Further,
as the last sentence makes clear, the
author is pointing out that President Obama, and others whose Christian beliefs are more akin to his might «resurrect a dying
brand of Christianity for a new generation.»
And I don't know if Obama's «
brand» of Christianity was once the mainstream view
as the
author claims.
During the past 18 years, Sandoval's career
as a chef and restaurateur has evolved to include serving
as a culinary consultant, television personality, cookbook
author and
brand ambassador.
Rickland Orchards
Brand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek - American TV personality, author and producer Maria Menounos as the new face of the brand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason C
Brand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek - American TV personality,
author and producer Maria Menounos
as the new face of the
brand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason C
brand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason Cohen.
«A healthy diet can be
as easy
as making the healthiest choice the most convenient, attractive, and normal,» said Brian Wansink, Ph.D.
author of Slim by Design and Director of the Cornell Food and
Brand Lab.
Journals depend on their
authors, but equally, researchers in the life sciencesespecially young investigatorsneed to publish in «
brand name» journals, such
as Cell, Nature and Science, to advance their careers.
But
as Dr. Arne Astrup,
author (with Christian Bitz and Dr. Jennie
Brand - Miller) of The Nordic Way, explains, this comforting, homey cuisine has a lot more going for it than just good looks.
Big Boost is committed to helping
authors as well
as executives, businesses, nonprofits, retailers, conference organizers and others unleash the unrealized power of eBooks to engage readers through multimedia channels that open up an amazing range of
branding, cross marketing, fund raising and sales opportunities.
As well as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own brand of decorative paint, Chalk Paint ®, in 199
As well
as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own brand of decorative paint, Chalk Paint ®, in 199
as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own
brand of decorative paint, Chalk Paint ®, in 1990.
I was intrigued by the relevance of this book to my life
as a blogger, given that the
author is best known for creating the @dknyprgirl Twitter account at a time when few
brands had any idea what they were doing on social media.
The
author's stylish language will be heard once more in the movie, fifty years after he was
branded as old - fashioned amid the coming of drama's angry young men
Perhaps in acknowledgment of this fait accompli, some of the journalists reporting on the show choose to focus on the implications such canonisation might have on the future of his «transgressive»
brand of cinema;
as the
author of an article for Slate magazine wondered, what does it mean «When a Radical Gets a Retrospective?»
«This book pioneers new ground
as the
authors move the literature on the marketization of education into a more nuanced analysis of how
branding discourses and practices, and the managerialist and neoliberal economic theories they are based on, have entered the logic of public schooling.»
As authors, once you build and establish your personal
brand, no one can take it away from you.
This is the way to build your
brand and reputation online
as an
author.
As a
brand new user of Amazon's
author services, I may have a couple of observations that might help -LCB- or not -RCB-.
During his time
as a book agent (President & Owner of «New
Brand Agency Group»), Mark Malatesta helped many
authors launch their publishing careers under the name Mark «Ryan» (his stepfather's last name).
There is an editorial department, maybe there should be an «
author branding department»
as well.
As you've been writing so long, have you ever considered developing your own
author brand so readers can easily recognise your work, or is this something you're yet to explore?
However, I do draw a solid distinction for myself
as a self - published
author between what I do when I write, and what I do when I publish what I write, and that distinction dictates what it is I want to
brand and market in the first place.
People talk about an «
author brand» and, yes, this is important also because this is what will make you stand out from the crowd and appeal to your ideal reader (think of it
as packaging).
One daily commitment I have is to check out the post at http://www.thepassivevoice.com, which is
branded as «A Lawyer's Thoughts on
Authors, Self - Publishing and Traditional Publishing.»
Therefore, one argument stated, a self - published
author can absolutely have a logo, because they are their own imprint, and just
as valuable
as any other publishing house out there, so they deserve to
brand and market that.
I literally meant a symbol that represents the
author's
brand (something like the Nike swoosh symbol)
as separate from their publisher logo, or series logo.
(10 pts possible) Acid test: Google a best - selling
branded author such
as Stephen King.
As someone committed to protecting and building
brands for
authors and publishers it pains me to see so many using email addresses from Gmail, Yahoo, Outlook, Hotmail, Me, iCloud, etc..