Sentences with phrase «brands positioned as»

The changes are all in the name of helping the brand position itself as a «fermentation expert.»

He has already helped us shape our brand positioning as an advisor for the past year.

You'll reinforce your brand position as a legal expert and you'll craft a more consistent client experience.

As noted below it's great to see a brand positioning itself as an item of value and treating it's business as such.

Not exact matches

People sign up for a show for a number of reasons: It can serve as a launching pad for new products or concepts, a way to build up your brand and distribution, a means of nurturing relationships or even a place to position your company for sale.

It's the reason he created Tokyo Smoke, which he's positioning as a luxury marijunana brand.

As an entrepreneur, speaking at influential industry trade shows and conferences positions your products and services center stage, exactly where you want your brand to be.

He positioned it as a marketplace for higher - quality clothing, food, and electronics, with a focus on luxury brands.

(Adidas Group bought Reebok in 2006 for $ 3.8 billion; in recent years some critics said it should sell it off, but now the company has positioned Reebok as a fitness brand, and the brand's sales were up 5 % in 2014 globally.)

Unlike SEO tools that lean on paid positioning and advertising, Searchlight helps brands connect with key buying personas via nonpaid channels such as the company website, organic searches and social media — «where most traffic comes from anyway,» says Conductor co-founder and CEO Seth Besmertnik.

This is a great way to position your brand as a supporter of the people actually doing the work.

Too often, marketers try to position their brands as experts on everything under the sun.

Over the past 18 months, J.Crew has worked hard to position itself as a luxury brand that provides high - quality basics to the likes of celebrities and high - profile leaders like Michelle Obama.

As a business owner and brand, use your positioning to guide your decisions — even the hard ones.

As a result, the Velar allows Range Rover to close the $ 24,000 price gap between the $ 42,000 Evoque and the $ 66,000 Sport, putting the brand in a better position to hold onto customers looking for a $ 50,000 to $ 60,000 option.

Dunkin' Donuts first abbreviated its brand name in its «America Runs on Dunkin'» ad campaign in 2006, publicly embracing the broad appeal of its coffee and positioning the brand as a quick and affordable alternative to Starbucks.

For example, if your brand is positioned as fun and cheerful, you can't afford a disconnect by having grumpy, impersonal customer service reps.

Unilever, the parent company of dozens of household brands such as Dove, stopped producing ads featuring gender stereotypes in 2016 upon determining that a mere 2 percent of all ads feature intelligent women, 3 percent show women in positions of power and 1 percent portray women with a sense of humor, Fortune reports.

We need to turn this into a positioning for your brand so that it serves as a guide for how you build your brand.

It's a matter of positioning your brand as a thought leader in your space.

Thurston, a onetime professional cyclist who maintained MapMyFitness's position as a top fitness app from the iPhone's earliest days, tells the story in his new office in downtown Austin, in a brand - new building where giant images of Under Armour athletes adorn the walls (amid, of course, motivational mantras) and several hundred new engineers and other tech employees work.

According to the study, just 23 percent of Americans see brands as honest, which means you've got to strive especially hard to win consumers» trust: their de facto position is to not trust you.

Her previous positions include SVP, Private Brand Home Business at Macy's and a 15 - plus year tenure as VP, Textiles, Private & Domestic Branded Market at Bloomingdale's.

With your website as a platform, you can use your influence and position to advocate for worthy causes — a sure - fire way to endear yourself to your local community and create an authentic, unforgettable brand story.

Involve your community in your content to make them feel even more invested in your brand or product, positioning your blog as a great place of reference for further information on the who, what, when, where, and why of your industry.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

Publishing factual and engaging articles via your Facebook Page will position your brand as a source of information, securing a following.

If your goal is to engage your fans over social media, or generate sales, or position yourself as an authority, these things can be accomplished if you provide value and a reason for people to interact with your brand.

Starwood, by contrast, was the leader in the region among global chains, thanks to Sheraton's long - standing position as a top full - service brand.

The video is mercilessly mocked but positions BlackBerry as the awkward, nerdy underdog and actually makes the brand endearing.

Amber Lilyestrom empowers women to position themselves as sought - after experts and thought leaders in their niche through social media, engagement marketing and the creation of an online brand presence.

«The positioning of our brand is something that we have done differently for every other channel, obviously we have created a whole new line largely based on flavor as well as graphics, but the major differentiation that we are offering is it's a GAP - rated meat and we do not have that anywhere else,» he says.

Even as Thinx's board of directors search for a «professional CEO» to fill her position, she will continue to be the face of the brand.

In 2016, Sonoma Brands unveiled Zupa Noma, a single - serve chilled vegetable soup, that it positioned as an alternative to juicing, and SmashMallow, a gourmet snackable marshmallow aimed at taking on the $ 36 billion confectionery space.

Kraft Heinz is positioned to outperform its peers as the industry transitions from a growth to mature stage owing to its strong brand portfolio & unique culture,» analyst Akshay Jagdale wrote in a note to clients Friday.

The brand has resisted the chain mentality in order to position itself as a boutique.

«Marcelo has done a remarkable job of turning around the Sprint brand and business, driving enhanced network performance, strong subscriber growth and significant cost reductions leading to the best financial results in Sprint's history,» said Masayoshi Son, Chairman and CEO of SoftBank Group Corp. «Marcelo has also positioned Sprint as a leader in the race to 5G, which promises to revolutionize the communications industry.

The agency can work with WPP clients and other brands and plans to offer services to clients such as positioning and messaging, content projects, video and photography, social - media management, audience development, and insights and analytics.

General Motors is reorienting its OnStar business to generate more revenue from connectivity services and better position its core auto brands as technological showcases that can compete against innovative brands such as Tesla.Monday, April 30, 12:01 am ET

If the goal for your brand's content marketing is to position yourself or your organization as a thought leader, enhance your brand's reputation, and provide value to your customers, quality trumps quantity.

Whether the purpose is to sell a product or to position a brand as a thought leader, the way you communicate its call to action is paramount to the success of the infographic.

«Combining our Internet broadcasting expertise with Yahoo!'s position as one of the Web's leading global branded networks will enable us to extend our multimedia business services to an even larger customer and audience base.»

Reinforcing Travel and Transport's position among the very largest U.S. travel agencies, Ultramar will operate as a subsidiary and retain its branding and management.

Ann Hailey has accumulated more than 30 years of finance, retail and operations expertise through executive leadership positions at companies such as Mobil Oil Corporation, Pepsico, Inc., Duggan Consulting Associates, Inc., Nabisco Holdings Group, Inc., Pillsbury Company, Limited Brands, Inc. and Gilt Groupe, Inc..

Similar to direct marketing, social media should be used as a call - to - action marketing tool, that promotes brand positioning and helps sustain and enhance brand loyalty.

Our work with these organizations has generated leads and new business opportunities, and this involvement also helps position CMIT Solutions as a brand with unlimited potential for giving back to local communities.

«I'm confident that Marisa's deep brand experience and unique background will allow us to continue our position as a brand people passionately trust and champion,» Taco Bell CEO Brian Niccol said in a statement.

This helps to position the product and brand as luxury and, from experience, I can say that it makes the customer feel special as they carefully unwrap it.

«We were looking to create a space for partners to have an easier, unique business experience, and not only continue to position us as the most reliable brand in the industry, but also as the brand that's thinking about our customers first in a demonstrable way.»

As the Idea Launch Pad for B2B marketers, MLT Creative's services include strategic planning, positioning, brand development, website development, advertising, inbound marketing, content marketing, direct mail marketing, email marketing, sales promotions, on - page and off - page SEO, search engine marketing (SEM) and pay - per - click campaigns (PPC)-- Google AdWords campaigns.