Not exact matches
Aaron Stout, managing director at W2O Group told Marketing Land that as younger users are moving away from Facebook and Twitter, Instagram was positioned to take a
big share of social media attention, especially when
brands need to
reach a younger
audience or employers need to
reach out to younger job candidates.
This marks a
big change to the Twitter experience for users, and an important change for
brands that use Twitter to
reach that
audience.
And second, it's because the KDP Select program has created a venue whereby indie authors can displace the
big name
brand authors, and get a small slice of awareness from an
audience they previously would have had no chance of
reaching.