Sentences with phrase «brands reach the consumer»

Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers.

Few familiar food brands reach the consumer without steam playing some part in their manufacture.

Not exact matches

The companies with the most reach and the founders with the deepest connection to the consumer are able to show up in all of those different places in unique ways and tie it all back to the brand's central mission.

-- Apu Gupta, CEO of Curalate, a platform for marketing with images that works with 650 brands, reaching millions of consumers a day.

This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.

I've worked with a number of brands in the past that understand how to reach their consumers and establish and maintain that passion.

Once consumers have become aware of your brand and interested in your products or services, they've reached the middle of the funnel.

And that's a problem: Dedicating enormous budgets to these emerging media trends not only truncates marketing in other mediums, but limits brands» engagement and reach to consumers.

Drawbridge esigns technology that lets brands reach the same consumer across multiple devices.

Recently, we were thrilled when our startup, Iodine, made an agreement with a large online pharmacy, a big player with serious consumer reach that would get our brand in front of its customers.

Fortune spoke with Jeetendr Sehdev, a celebrity branding authority and author of the new book The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right), about what the Kardashian clan can teach business about reaching millennial consumers (without having them laugh your ad off the air).

Kiip your eyes on this mobile startup By Samson Okalow September 14, 2012 Canadian whiz kid Brian Wong has a novel twist on a way for brands to reach consumers and it starts with being «in the moment.»

From selling merch out of his van on the sunny shores of southern California, to creating a billion - dollar international fashion brand, UGG Founder Brian Smith embarked on a long road to reimagine advertising and intuitively reach savvy consumers.

What types of brands will be represented in the pop - up shop, and how will they be able to reach consumers directly?

«With our global brand and broad reach into consumer and commercial markets worldwide, HP can help startups bring product to market, build their business and scale in the global marketplace as they grow.»

While golf is on the outs, Adidas sees a bright future in merging lifestyle brands and entertainment to reach younger consumers, he said, highlighting its expanded collaboration with rapper - designer Kanye West.

Cramer added that brand loyalty among consumers is eroding because national chains are reaching a point where they all feel interchangeable.

More recently, she led business operations for 20 US brands that reached more than 100 million consumers.

«They are therefore a rare opportunity for brands to reach large global audiences and for consumers to be a part of a rare event.

By putting the right professionals and tools in place to successfully reach out to consumers, brands can have a more successful year than ever.

Brands have ever more ways to reach consumers and some are switching most of their ad spend online.

Reaching local consumers in the most relevant way possible is key when brands have plateaued in an existing market and want to sell more, or when they want to have the best chances of success in a new market.

«Now, thanks to more adventurous palettes and more craft beer companies giving consumers more choice, people are reaching for a wider circle of brands.»

Brands have put concerted effort into reaching consumers on the devices they actually use.

This is the year mobile will dominate ecommerce, brands will reach peak content production and consumers will max out on content consumption.

It has also found a sweet spot in pricing: high enough that it feels like a luxury brand but within reach of most consumers.

Brand drug manufacturers might welcome Amazon, at least initially, as an additional channel to reach consumers.

The brand's keen following among millennials - consumers who are hard to reach through traditional marketing channels but who are highly valued for their spending power - has explained its rise as one of the media sector's fastest - growing companies of the last decade.

The funds will also allow us to reach more American consumers who deserve the opportunity to lease the branded merchandise they love.»

Neil Bayley, head of corporate brands at Good Relations, said: «For consumer campaigns you can reach the audience and talk to them and you can be quite confident in your understanding of the channels and how those channels influence them.»

The executives behind Victoria's Secret brand strategies know that by investing in multi-million dollar contracts with it - girl influencers like Gigi Hadid and Kendall Jenner, they're reaching the next generation of consumers — the 60 million known as Generation Z, a key demographic with a reported spending power of $ 44 billion in the U.S. alone.

Venturi Brands is breaking through in the premium spirit world by reaching consumers with unique whisky and other liqueurs.

By ensuring the safety and quality of a wide range of applications in the beverage industry, an Eagle x-ray inspection system can prevent harmful contaminants and substandard products from reaching consumers; protecting your brand's reputation and reducing the risk of costly product recalls.

By ensuring the safety and integrity of a wide range of chilled, frozen and canned / preserved fish and seafood products, x-ray inspection systems can prevent harmful contaminants and substandard products from reaching consumers, as well as protect your business from brand - damaging product recalls.

The 2017 campaign will further leverage the strength of the core singles range to reach two key audiences; driving awareness to attract a new generation to the category and reminding existing consumers of the repertoire of brands available and the unique qualities of each.

He says the company builds relationships with trend - setting mixologists who use its products behind the bar, so when consumers want the same cocktail at home, they reach for those same super-premium Bacardi brands.

While live events like the Super Bowl are breaking viewership records and continue to be a major focal point for many iconic brands, savvy marketers are beginning to view them as one of many vital inflection points needed to reach today's connected consumers.

That spirit of generosity and reaching out to a variety of stakeholders also was noted by Sanjay Ghoshal, senior director and global head, Packaging, Dr. Reddy's Laboratories Ltd.: ``... the one thing that really has struck me is the effort to create value across the supply chain instead of staying with either the brand owner or the consumer or the distributor.»

As well as offering increased brand protection by reducing the risk of physical contamination, x-ray machines can help to ensure freshness and prevent damaged or incomplete products reaching consumers.

Private equity firm Castanea Partners has made a minority investment in Portland, Oregon - based Brew Dr. Kombucha's parent company Townshend Group (TTG), with an eye on expanding the organic kombucha brand's US reach and consumer awareness.

Our flexible packaging business allows the world's biggest brands of food and drink, pharmaceutical, pet food, home and personal care products to reach consumers across Europe, Asia, Oceania, and South America.

Trending Story: Wineries Report Increased Use of Social Media to Enhance Direct to Consumer Sales More than 60 % of wineries and wine - related businesses say they plan to increase their use of social media over the next three years in response to changing market demographics, to build their brand and to reach targeted customers... Today's News -LSB-...]

Dr Pepper Snapple Group Inc., Plano, Texas, and Keurig Green Mountain Inc., Burlington, Mass., announced that the companies have entered into a definitive merger agreement to create Keurig Dr Pepper (KDP), a new beverage company of scale with a portfolio of iconic consumer brands and unrivaled distribution capability to reach virtually every point - of - sale in North America, the companies say.

Brand licensing, worth $ 262bn in annual retail sales for licensors, allows manufacturers to charge a premium and reach new consumers, says Steven Ekstract, group publisher of Licence Global.

Beyond its sustainability credentials, glass has many aesthetic qualities that can be turned to the advantage of the brands that use it by reaching out and engaging more at an emotional level with consumers in the overall product experience.

«The combination of Dr Pepper Snapple and Keurig will create a new scale beverage company, which addresses today's consumer needs with a powerful platform of consumer brands and an unparalleled distribution capability to reach virtually every consumer, everywhere.

It is our mission to make the world a sweeter place by offering sweetener products that are better for the body, possess a trustworthy label, and help consumers reach their goals — whether maintaining their weight management or a lifestyle change, or just reducing or eliminating sugar,» said Carol May, President of Wisdom Natural Brands ®, makers of SweetLeaf.

PLANO, Tex. and BURLINGTON, Mass., January 29, 2018 — Dr Pepper Snapple Group, Inc. («Dr Pepper Snapple»)(NYSE: DPS) and Keurig Green Mountain, Inc. («Keurig») today announced that the companies have entered into a definitive merger agreement to create Keurig Dr Pepper («KDP»), a new beverage company of scale with a portfolio of iconic consumer brands and unrivaled distribution capability to reach virtually every point - of - sale in North America.

With the help of marketing, branding and media companies within the B Corp community, the campaign will reach 17 million conscious consumers and invite them to support «a better way of doing business.

By partnering with Have Baby Will Travel «s founder Corinne McDermott, a recognized family travel expert, travel brands can take an innovative approach to directly reach key family travel consumers.