This shift has opened the door for free and open communication between brands and their customers — but how are
brands responding to the change?
The consumer is in more control today than ever before and how
brands respond to this change will have great bearing on their future.
Not exact matches
Unfortunately, this cautious and limited test is too little, too late for a Dunkin' Donuts
brand that has been slow
to respond to dramatic
changes in the beverage market over the past decade.
The retail sector in the Middle East is evolving fast, not least due
to its overwhelmingly young population, and retailers face a major challenge in
responding to the
changing needs of consumers for fresh - cut and convenience products, for local produce, for organics, for online delivery options and for international
brands, with many retailers taking on more control of the supply chain by importing direct from the source.
If baby has a rash that doesn't
respond to diaper rash creams and diligent diaper
changes, try
changing wipes, diaper
brands, and soaps, and looking for a correlation between mom's diet and baby's rash.
As more and more parents scrutinize labels and explore homemade food options, there's no better time for
brands to fully understand and
respond to their consumers» new food preferences and
changing eating habits.
found that Philip Morris identified a female market niche, the feminist values of individuals in that niche, and the stimuli
to which they
respond as they attempt
to fill their needs.As women's needs
change with age and over time, advertisements were developed
to reflect the needs encountered at different stages in women's lives.Cigarette
brands for younger women stressed female camaraderie, self confidence, freedom, and independence; cigarette
brands for older women addressed needs for pleasure, relaxation, social acceptability, and escape from daily stresses.
Tom Cheesewright is an applied futurist who works with organisations,
brands and industries
to help them see what's coming and
respond to fast - moving technological
change....
Times have
changed, however, and now Android Honeycomb has come
to the fore and the Italian company has
responded with a
brand new OliPad 110 tablet PC.
The fundamentals are great, they're
responding to changing trends, and they have
brands with competitive advantages.
As a result of them failing
to respond, I
changed pet food
brands.
Instead of
responding to technological
change with its own digital offerings, the music industry launched countless lawsuits that
branded all P2P providers as pirates and eventually drove Napster out of the free music business.