Sentences with phrase «brands the author as»

A good cinematic book trailer is the type of thing that potential readers will want to share with their friends, literary websites will want to write articles on, and brands the author as a professional with a multimedia digital marketing campaign, a force to be reckoned with.

Not exact matches

Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.

Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.

Meanwhile, yesterday's hard - won customers just «slip away,» as the study's authors put it, not because another brand was more attractive but because the first one stopped caring as soon as the cash register rang.

She's released a series of workout DVDs such as Bodyshred and Body Revolution, authored a handful of bestselling books about weight loss, and in 2014 launched a women's and children's activewear brand called Impact.

Brands: Many big names in media have suffered «sudden deaths,» as the authors put it.

But there's a downside as well: self - published authors don't get the marketing materials provided by the Big Six, and have to work very hard in order to rise through the ranks, establish their personal brand, and attract the necessary readership to succeed.

WHO: Scott Davis, managing partner at Prophet, an international branding consultancy based in San Francisco, and author of Brand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. SBrand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. Sbrand as powerful as Dr. Spock.

How to Bring Your Concept to Market: Protect Your Concept Once you have tested your concept and found it to be sound, safeguard your brand name or image by registering it as a service mark or trademark, suggests Richard Stim, attorney and author of Patent, Copyright & Trademark: An Intellectual Property Desk Reference.

He's also known as the hidden genius entrepreneurs, bestselling authors and thought leaders turn to when they want to quickly scale their businesses and build impact - focused brands.

Charles Sizemore, the Dallas - based author of the Sizemore Investment Letter, says that as Asian populations acquire middle - class, North American tastes, they're starting to buy more expensive cigarette and alcohol brands.

As an author, speaker, 1 - on - 1 business coach and consultant, John Nemo helps individuals, organizations and businesses boost their brand, generate sales leads and increase revenue.

«Trump tried to get as much newspaper coverage as possible [early in his career], always pushing his Trump [brand] and the adjective «billionaire» attached to his name or «successful real estate developer» and «rich,»» says Gwenda Blair, author of «The Trumps: Three Generations of Builders and a President.»

Fran Hauser is a long - time media executive, startup investor and author of The Myth of the Nice Girl.Best known for her role building PEOPLE.com — one of the biggest media brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.

In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

As an example, I not only agented this book myself to a major NYC - area publisher, I brought in Jay and his famous brand, I brought in Stephen M.R. Covey for the foreword, and even wrote my own back cover (something most authors never get to do when working with a major publisher).

, a training and consulting agency specializing in social media, branding, and digital marketing, Moore is a jack of all trades marketing professionals who lists keynote speaker, trainer, consultant, and author as of few of her many titles.

Ruth Burr of SEO Moz recently shared tips for getting Google Author to work when you have multiple people writing on one web site — such as multiple employees blogging for brand advocacy.

Recognized as a «branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

As the author of eight books and a popular columnist for Forbes and Inc.com, Carmine has interviewed leaders at the world's most admired customer service brands.

Our Brand Advocacy Program builds relationships with industry influencers, expert journalists and respected authors to have them produce content for your site, as well as sites managed by influencers they already have connections with.

While this strategy works just fine for large publishers that already have established brands and get thousands of shares on any new article they publish (such as Mashable or TechCrunch), a more pragmatic approach is needed for just about every other business.It's true that getting quality inbound links starts with great content on your client's website, but the missing link is getting journalists, contributors, authors, and editors at quality publications to become aware of that content so that they can link to it when writing relevant stories / articles.

Don't forget, EVERY author / agent / publisher who markets via the US emergent brand is responsible for this culture of abuse — those who did not participate in it, stood by silently as it happened.

As I had covered Xn carnage for the Door from 1994 till the rag shut down the website in 2008, I «thought» (silly me) that they'd welcome my critique so they could avoid becoming like those branded Christian celebrities / religious rock stars we had both satirized only to become that which they once despised once they hit the author / speaker circuit.

Further, as the last sentence makes clear, the author is pointing out that President Obama, and others whose Christian beliefs are more akin to his might «resurrect a dying brand of Christianity for a new generation.»

And I don't know if Obama's «brand» of Christianity was once the mainstream view as the author claims.

During the past 18 years, Sandoval's career as a chef and restaurateur has evolved to include serving as a culinary consultant, television personality, cookbook author and brand ambassador.

Rickland Orchards Brand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek - American TV personality, author and producer Maria Menounos as the new face of the brand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason CBrand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek - American TV personality, author and producer Maria Menounos as the new face of the brand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason Cbrand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason Cohen.

«A healthy diet can be as easy as making the healthiest choice the most convenient, attractive, and normal,» said Brian Wansink, Ph.D. author of Slim by Design and Director of the Cornell Food and Brand Lab.

Journals depend on their authors, but equally, researchers in the life sciencesespecially young investigatorsneed to publish in «brand name» journals, such as Cell, Nature and Science, to advance their careers.

But as Dr. Arne Astrup, author (with Christian Bitz and Dr. Jennie Brand - Miller) of The Nordic Way, explains, this comforting, homey cuisine has a lot more going for it than just good looks.

Big Boost is committed to helping authors as well as executives, businesses, nonprofits, retailers, conference organizers and others unleash the unrealized power of eBooks to engage readers through multimedia channels that open up an amazing range of branding, cross marketing, fund raising and sales opportunities.

As well as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own brand of decorative paint, Chalk Paint ®, in 199As well as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own brand of decorative paint, Chalk Paint ®, in 199as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own brand of decorative paint, Chalk Paint ®, in 1990.

I was intrigued by the relevance of this book to my life as a blogger, given that the author is best known for creating the @dknyprgirl Twitter account at a time when few brands had any idea what they were doing on social media.

The author's stylish language will be heard once more in the movie, fifty years after he was branded as old - fashioned amid the coming of drama's angry young men

Perhaps in acknowledgment of this fait accompli, some of the journalists reporting on the show choose to focus on the implications such canonisation might have on the future of his «transgressive» brand of cinema; as the author of an article for Slate magazine wondered, what does it mean «When a Radical Gets a Retrospective?»

«This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices, and the managerialist and neoliberal economic theories they are based on, have entered the logic of public schooling.»

As authors, once you build and establish your personal brand, no one can take it away from you.

This is the way to build your brand and reputation online as an author.

As a brand new user of Amazon's author services, I may have a couple of observations that might help -LCB- or not -RCB-.

During his time as a book agent (President & Owner of «New Brand Agency Group»), Mark Malatesta helped many authors launch their publishing careers under the name Mark «Ryan» (his stepfather's last name).

There is an editorial department, maybe there should be an «author branding department» as well.

As you've been writing so long, have you ever considered developing your own author brand so readers can easily recognise your work, or is this something you're yet to explore?

However, I do draw a solid distinction for myself as a self - published author between what I do when I write, and what I do when I publish what I write, and that distinction dictates what it is I want to brand and market in the first place.

People talk about an «author brand» and, yes, this is important also because this is what will make you stand out from the crowd and appeal to your ideal reader (think of it as packaging).

One daily commitment I have is to check out the post at http://www.thepassivevoice.com, which is branded as «A Lawyer's Thoughts on Authors, Self - Publishing and Traditional Publishing.»

Therefore, one argument stated, a self - published author can absolutely have a logo, because they are their own imprint, and just as valuable as any other publishing house out there, so they deserve to brand and market that.

I literally meant a symbol that represents the author's brand (something like the Nike swoosh symbol) as separate from their publisher logo, or series logo.

(10 pts possible) Acid test: Google a best - selling branded author such as Stephen King.

As someone committed to protecting and building brands for authors and publishers it pains me to see so many using email addresses from Gmail, Yahoo, Outlook, Hotmail, Me, iCloud, etc..