Alice Ray, co-founder and CEO of Ripple Effects, maintains that «there are so many familial and social pressures on kids, we want to give them a way to get supports for those needs without having to
break cultural taboos.»
It is dedicated to today's
cultural avant - garde: art that defines itself unconstrainedly through the
breaks in life — even by
breaking taboos — in the tradition of Jewish collectors, who have always promoted the latest trends in art.