Archway Publishing, from Simon & Schuster and operated by Author Solutions, combines the best of supported self - publishing and traditional publishing methods to help authors
bring their books to market professionally and affordably.
Not exact matches
Which
brings me neatly
to the
marketing argument: that most
professionally published
books are woefully under -
marketed by publishers, who seem obsessed with throwing millions of dollars at billboard advertising for a small number of superstars, while everyone else is left
to organise their own
book tour, or plug their titles on their Facebook fan pages.
My hope as a reader is that more authors use the current diversity in publishing options
to bring a more affordable,
professionally published products
to market, because by eliminating the corporate publisher's take, they can actually make more money by charging significantly less per
book.