If sports were the highest - rated, most profitable programming out there, then you'd see
the broadcasters moving into that area, not just the sports channels, and you don't.»
«This is just more of the
move away from traditional
broadcasters into new
areas such as cable and other platforms including satellite and mobile phone,» says the author of «New New Media,» adding «it won't be too far off that we will see a series that never aired on either network or cable, that began and ended just on the web on this list.»