With this entry level pricing, the Kobo E-Reader is not trying to compete with Amazon or Sony, but at a new market
of budget conscious customers.
After a year when demand is not much, launch a new series for these markets / segments and sell the old series at 50 % discount
in budget conscious customers / markets (eg some Asus model pricing in diwali sale)
The discounts on the Kobo is a reflection of how e-readers are becoming increasingly popular and different retailers are trying to appeal to
budget conscious customers.
With the Eluga Ray 500 priced at Rs. 8,999, the company also offered dual camera smartphone for
the budget conscious customers.
A year later, the Chinese company is back with a scaled - down version called the Ascend G6, which it hopes will appeal to
budget conscious customers.
For
the budget conscious customers, Xolo brings Era 1X Pro smartphone.
The original handset's specs were nothing to write home about given that it was a device for
the budget conscious customer.