Sentences with phrase «build a marketing strategy»

As the pace of technology integration continues to grow, building a marketing strategy that reflects its benefits rather than using fear - based tactics will strengthen the connection between your brand and your market.

If you're trying to build a marketing strategy from the ground up, you need to be clear on who your customers are, because you don't have any time to waste on marketing to those who aren't.

Sometimes, building a marketing strategy is easier when you learn to think of it in other terms.

As a group of data scientists, analysts and strategists who build marketing strategies, we work in some similar ways to Cambridge Analytica.

This month, we take the information we've learned about our market environment and build a marketing strategy around it.

+ Plastic Electronics can help you build a marketing strategy that will get you noticed by the connections you need: establishing thought leadership for your brand and business, and generating usable business leads from our trackable campaigns.

Your research will help you come up with content for your book and begin to build a marketing strategy.

There are 6 books in the series; I've been publishing for about two years now and started seeing some amazing results about 12 months ago, when I started really focusing on building my marketing strategy and on what works.

The first step in building a marketing strategy is referred to as situation analysis.

Build your marketing strategy.

It shares down to earth and practical tips on how to build marketing strategies, plan and execute them, as well as authors experiences on what the author thinks differentiating marketing should be.

Whether you save 5 % or 95 % of your energy needs after your retrofit, we'll provide you with before and after analysis to build your marketing strategy for a higher value, whenever you decide to sell.

Not exact matches

Important factors that could cause actual results to differ materially from those reflected in such forward - looking statements and that should be considered in evaluating our outlook include, but are not limited to, the following: 1) our ability to continue to grow our business and execute our growth strategy, including the timing, execution, and profitability of new and maturing programs; 2) our ability to perform our obligations under our new and maturing commercial, business aircraft, and military development programs, and the related recurring production; 3) our ability to accurately estimate and manage performance, cost, and revenue under our contracts, including our ability to achieve certain cost reductions with respect to the B787 program; 4) margin pressures and the potential for additional forward losses on new and maturing programs; 5) our ability to accommodate, and the cost of accommodating, announced increases in the build rates of certain aircraft; 6) the effect on aircraft demand and build rates of changing customer preferences for business aircraft, including the effect of global economic conditions on the business aircraft market and expanding conflicts or political unrest in the Middle East or Asia; 7) customer cancellations or deferrals as a result of global economic uncertainty or otherwise; 8) the effect of economic conditions in the industries and markets in which we operate in the U.S. and globally and any changes therein, including fluctuations in foreign currency exchange rates; 9) the success and timely execution of key milestones such as the receipt of necessary regulatory approvals, including our ability to obtain in a timely fashion any required regulatory or other third party approvals for the consummation of our announced acquisition of Asco, and customer adherence to their announced schedules; 10) our ability to successfully negotiate, or re-negotiate, future pricing under our supply agreements with Boeing and our other customers; 11) our ability to enter into profitable supply arrangements with additional customers; 12) the ability of all parties to satisfy their performance requirements under existing supply contracts with our two major customers, Boeing and Airbus, and other customers, and the risk of nonpayment by such customers; 13) any adverse impact on Boeing's and Airbus» production of aircraft resulting from cancellations, deferrals, or reduced orders by their customers or from labor disputes, domestic or international hostilities, or acts of terrorism; 14) any adverse impact on the demand for air travel or our operations from the outbreak of diseases or epidemic or pandemic outbreaks; 15) our ability to avoid or recover from cyber-based or other security attacks, information technology failures, or other disruptions; 16) returns on pension plan assets and the impact of future discount rate changes on pension obligations; 17) our ability to borrow additional funds or refinance debt, including our ability to obtain the debt to finance the purchase price for our announced acquisition of Asco on favorable terms or at all; 18) competition from commercial aerospace original equipment manufacturers and other aerostructures suppliers; 19) the effect of governmental laws, such as U.S. export control laws and U.S. and foreign anti-bribery laws such as the Foreign Corrupt Practices Act and the United Kingdom Bribery Act, and environmental laws and agency regulations, both in the U.S. and abroad; 20) the effect of changes in tax law, such as the effect of The Tax Cuts and Jobs Act (the «TCJA») that was enacted on December 22, 2017, and changes to the interpretations of or guidance related thereto, and the Company's ability to accurately calculate and estimate the effect of such changes; 21) any reduction in our credit ratings; 22) our dependence on our suppliers, as well as the cost and availability of raw materials and purchased components; 23) our ability to recruit and retain a critical mass of highly - skilled employees and our relationships with the unions representing many of our employees; 24) spending by the U.S. and other governments on defense; 25) the possibility that our cash flows and our credit facility may not be adequate for our additional capital needs or for payment of interest on, and principal of, our indebtedness; 26) our exposure under our revolving credit facility to higher interest payments should interest rates increase substantially; 27) the effectiveness of any interest rate hedging programs; 28) the effectiveness of our internal control over financial reporting; 29) the outcome or impact of ongoing or future litigation, claims, and regulatory actions; 30) exposure to potential product liability and warranty claims; 31) our ability to effectively assess, manage and integrate acquisitions that we pursue, including our ability to successfully integrate the Asco business and generate synergies and other cost savings; 32) our ability to consummate our announced acquisition of Asco in a timely matter while avoiding any unexpected costs, charges, expenses, adverse changes to business relationships and other business disruptions for ourselves and Asco as a result of the acquisition; 33) our ability to continue selling certain receivables through our supplier financing program; 34) the risks of doing business internationally, including fluctuations in foreign current exchange rates, impositions of tariffs or embargoes, compliance with foreign laws, and domestic and foreign government policies; and 35) our ability to complete the proposed accelerated stock repurchase plan, among other things.

I try to use the numbers that I have digitally as a marketing strategy and a promotional tool, so when casting comes down to me and a few other actors, hopefully if I have a big enough digital presence, I can use that to be like, «hey, look at me, I'm also a built - in marketing house.»

Salespeople often overlook nonprofit organizations when building a list of prospects or planning their inbound marketing strategies.

A highly - focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

Our hand - picked board of advisors answers burning questions on the best strategies for everything from building an online reputation to branding and social media marketing.

Over the last three episodes, I learned how to overcome fragmentation, how to develop a brand strategy and how to build a tactical marketing plan.

«Some of the most significant ideas come about when someone sees a problem in a new way — often by combining disparate elements that initially seemed unrelated,» writes marketing and strategy consultant Dorie Clark in her 2015 book, «Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.»

You can use that data to build personalized marketing strategies that keep those people interested in your company.

I engaged with Inc. 5000 attendees by conducting live critiques and giving answers to how they could use Facebook, Twitter, LinkedIn and other social tools to build powerful marketing strategies and brands and drive business online.

But brand building and audience engagement are long - term strategies that are ongoing, and that's where a content marketing strategy becomes especially valuable.

Great marketing strategies are built around data, and existing customers provide you with plenty of that.

His Twitter feed features videos and blog posts that discuss strategies for building email lists quickly and scaling business revenue via online marketing.

Once these three strategies are implemented and the leadership spoke is in place, we can build the remaining spokes which are marketing, operations, finance and technology to head for the «hockey stick» growth of 100 units and beyond.

Monica is passionate about helping SMBs, responsible for defining McAfee's SMB product marketing and communications strategies: and optimizing business plans and product positioning to build market awareness and deliver fulfilling customer experiences.

Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration.

The company's strategy to build a strong international presence, Franco explains, is to dial back the high price - point seasonal products (such as winter coats) in favour of apparel and other pet - themed goods that can be sold in multiple markets, as well as trend - driven items, including eco-friendly products such as all - natural pet - food flavour enhancers.

Anna Nguyenova is an operations and strategy expert who has built a new, robust approach to helping startups grow in a market that demands fast changes in response to new technology.

You have to build trust with your customers, streamline your order fulfillment process, secure your website, create and follow a content marketing and SEO strategy and much more.

«Building strong client relationships is an integral strategy to improve your agency's bottom line,» says Kerri Molitor, editor of Anchor and marketing generalist at Liquid Web.

Shoppers Drug Mart is building a bigger, multi-channel marketing strategy with the help of new media partnerships and a new agency of record, Toronto - based John St.

The New York Times, the Financial Times, The Wall Street Journal, and Gannett are building on the online readership they gained during the 2016 presidential election by marketing unbiased reporting as a sales strategy.

These efforts, along with advancements we're making in our strategy through building deeper clinical and local market capabilities, are moving us closer to our core objective of helping our members with their «whole health» so they can achieve their best health.»

Web - hosting companies generally offer a combination of site - building tools; product catalog tools; shopping - cart technology; payment, shipping and marketing strategies; tracking and reporting capabilities; domain registration; and hosting.

If you know how to implement a long - term strategy, you also should know that content marketing is a high - efficiency tactic to build your business.

If you have a strategy to grow, if you have a strategy to build business and market, you need to think in diverse terms.

Best Buy: The electronics retailer unrolled a Twitter - focused marketing and customer service strategy built around «Twelpforce,» a system the company created to allow thousands of employees across departments to receive and respond to customer queries via Twitter.

It means that Microsoft learned about the market and had a chance to refine the local strategy and build brand awareness while competitors were still two steps behind.

That's according to Libby Gill, CEO of the Los Angeles - based business coaching and brand strategy firm Libby Gill & Company, who recently published «Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.»

If the purpose of all the effort and time (and money) you're putting into content creation is to drive sales, improve your company's reputation and ultimately build your business, you need a brilliant content marketing strategy to guide your efforts.

Though there are rarely any shortcuts to better social media marketing, quick wins like these can help push things forward and build on the strategies you already have in place.

«Recognizing the market was evolving, we were an early adopter and we've continued to embrace those tools that are made available to us, as well as kind of guide the strategy for building new tools as the needs of our investors change,» Cameron said.

Brands need a content strategy which is informed by data to elicit emotion and build connection — regardless of device,» said Loni Stark, Senior Director of Strategy & Product Marketing, Adobe Experience strategy which is informed by data to elicit emotion and build connection — regardless of device,» said Loni Stark, Senior Director of Strategy & Product Marketing, Adobe Experience Strategy & Product Marketing, Adobe Experience Manager.

Consequently, one of SEP's most pressing challenges is finding and then training employees who have the instincts and skills to build SEO and digital marketing strategies that will produce sales growth for Quipp's clients.

It's an approach that has merit in certain situations, if only as a stopgap until a company has the resources to invest in a full - blown website, according to Kirsten Mangers, CEO of WebVisible, an internet marketing firm that develops small - business online marketing strategies built around landing pages.

But because the distribution of media kits can get a little expensive, you've got to make relationship - building a part of your marketing strategy.

Most product strategies and marketing campaigns are built on assumptions that nobody ever attempts to verify because their inventors think they have all the answers.

I think there is, on this team, world - class knowledge and experience in every field an entrepreneur requires in the Middle East, from technology to digital marketing, from financing to business development, from team - building to strategy.»

Personal brands rest at the heart of many marketing strategies, and thought leadership is a natural extension of the ability to build a reputation.