Sentences with phrase «build psychographic models»

Not exact matches

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked.

So as I've said to other of your [journalist] colleagues, clearly there's psychographic data that's baked - in to legacy models that we built before, because we're not reinventing the wheel.

Knowing how the model is built helps explain Cambridge Analytica's apparently contradictory statements about the role — or lack thereof — that personality profiling and psychographics played in its modeling.

The firm's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, though many have questioned their effectiveness.

So - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned Cambridge Analytica's work for the Trump campaign in 2016.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, setting off a furious debate about the merits of the firm's methods.

However, he did admit that «there's psychographic data that's baked - in to legacy models that we built before because we're not reinventing the wheel.»