The documents proved that the firm, where the former Trump aide Stephen K. Bannon was a board member, used data improperly obtained from Facebook to
build voter profiles.
But what sets Cambridge Analytica apart from other data firms is that it claims to use what's known as psychographics to
build its voter profiles.
This information can be used to
build a voter profile which a campaigning team can use for maximum impact.
Not exact matches
That information should have remained with Kogan, but he instead gave it to Cambridge Analytica, an analytics firm best known for its work on the Donald Trump campaign, which used it to
build profiles on potential
voters for GOP candidates.
Cambridge Analytica has denied Facebook data was used to help to
build profiles on American
voters and
build support for Donald Trump in the 2016 US presidential election.
Cambridge's website describes using the company's «unique data - rich
voter file» to
build high - tech
profiles for all North Carolina
voters that were used to increase turnout and help Tillis unseat Democratic Sen. Kay Hagan.
The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm
build profiles of individual
voters and their political preferences to better target advertising to them.
More details have emerged about how Facebook data on millions of US
voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for
building psychographic
profiles
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was
built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn,
build psychological
profiles on millions of American
voters.
Cambridge's website says the company's «unique data - rich
voter file» was used to
build high - tech
profiles for all North Carolina
voters and increase turnout, helping Tillis unseat Democratic Sen. Kay Hagan.
LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to
build detailed
profiles of millions of American
voters, a former employee of the data - science firm said Tuesday.
That information was then used by Cambridge Analytica to
build psychological
profiles of
voters in the United States and others.
Kogan's app also provided access to «more limited information about friends who had their privacy settings set to allow it,» Grewal wrote — aka friends of friends — which allowed Cambridge to
build profiles for millions of potential
voters.
They used it to
build profiles on potential
voters for use in political campaigns.
Dubbed Facebook's «collapse» of public trust, the double revelation that Cambridge Analytica, ostensibly a
voter -
profiling company, collected the data of 50 million Facebook accounts without user permission, and that thousands of third - party developers
built apps on Facebook's platform to gather private information has spurred international outrage.
So that we could
build a pyschological
profile of each
voter in a particular region — or in this case, all of the United States.
Also note that companies like Catalist and NGPVAN don't just sell the
voter file; they typically add additional data, for instance by cross-referencing
voter information with consumer databases to
build up demographic
profiles of individual citizens.
We only had a few minutes to talk, but we got to cover a little bit about how campaigns
build target
profiles to reach individual
voters with messages tailored for them — at least in theory.
All this begs the question: How does Cambridge Analytica then connect up to 5,000 data points of consumer behavior with American
voter files to
build their
profiles?
The contacts took place as Cambridge Analytica was
building a roster of Republican clients in the United States — and harvesting the Facebook
profiles of over 50 million users to develop tools to analyze
voters» behavior.
John complemented this traditional message with commitments to raise the
profile of overseas aid among younger
voters and also to
build a stronger society as the best defence against crime.
LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to
build detailed
profiles of millions of American
voters, a former employee of the data - science firm said Tuesday.
Conservative strategist Steve Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to
build detailed
profiles of millions of American
voters, a former employee of the data - science firm...
But Wylie has been outspoken about how Cambridge Analytica — a company he helped
build, according to a
profile in the Guardian — planned to use the Facebook users» data and an algorithm to
build «psychographic»
profiles that could be used to predict the political leanings of every potential American
voter.
Cambridge Analytica is alleged to have harvested the private data of 50 million U.S. Facebook users without their consent in an effort to
build psychographic
profiles meant to influence
voters» decisions.
More details have emerged about how Facebook data on millions of US
voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for
building psychographic
profiles
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was
built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn,
build psychological
profiles on millions of American
voters.
So that we could
build a pyschological
profile of each
voter in a particular region — or in this case, all of the United States.
That firm then used the data to
build «psychographic
profiles» about
voters.
Kogan then shared that data with Cambridge Analytica, which was «
building psychographic
profiles» on American
voters in order to target them with ads.
An app
built by Aleksandr Kogan collected data that helped Cambridge Analytica develop
voter profiles.
In Britain, the head of the parliamentary committee investigating fake news accused Cambridge Analytica and Facebook of misleading MPs after revelations in the Observer that more than 50m Facebook
profiles were harvested and used to
build a system that may have influenced
voters in the 2016 presidential campaign.
The Observer revealed this week that the company had harvested millions of Facebook
profiles of US
voters, in one of the tech giant's biggest ever data breaches, and used them to
build a powerful software program to predict and influence choices at the ballot box.
But Wylie has been outspoken about how Cambridge Analytica — a company he helped
build, according to a
profile in the Guardian — planned to use the Facebook users» data and an algorithm to
build «psychographic»
profiles that could be used to predict the political leanings of every potential American
voter.
The upcoming hearing comes in response to a controversy with Cambridge Analytica, a firm that aided Trump and other Republican political candidates by
building psychological
profiles of
voters.
LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to
build detailed
profiles of millions of American
voters, a former employee of the data - science firm said Tuesday.
The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm
build profiles of individual
voters and their political preferences to better target advertising to them.
Cruz is
building an aggressive
voter targeting operation, bringing in a pro-Republican company specializing in personality
profiling that has been paid millions by Mercer - backed political committees.
The contacts took place as Cambridge Analytica was
building a roster of Republican clients in the United States — and harvesting the Facebook
profiles of over 50 million users to develop tools to analyze
voters» behavior.
Zuckerberg on Wednesday promised tougher steps to restrict developers» access to user information, his first response to allegations that London - based Cambridge Analytica improperly accessed data to
build profiles on American
voters that were later used to help elect U.S. President Donald Trump in 2016.
Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves
building a detailed psychological
profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular
voter.
The firm took the psychographic
profiles it was
building off the Facebook data at the time and combined them with
voter databases and other sets of data.
Building psychographic
profiles of individual
voters based on their lifestyles and preferences could be hugely powerful, thinks Chris Sumner, research director at the Online Privacy Foundation.
This kind of message targeting didn't require using purloined Facebook user data to
build psychographic
profiles of
voters.
The company claims it's able to
build these
profiles by leveraging «up to 5,000 data points on over 230 million American
voters.»
All of this data was forwarded to Cambridge Analytica, which rolled it up with data from other sources to
build psychological
profiles of potential
voters.
Former Cambridge Analytica employee Chris Wylie said that the company obtained information from 50 million Facebook users, using it to
build psychological
profiles so
voters could be targeted with ads and stories.
The data was collected by an academic, who handed the
profile data to London - based Cambridge Analytica, which used the data to
build up
profiles for prospective
voters.
It's alleged Cambridge Analytica harvested personal information from more than 50 million Facebook
profiles without permission to
build systems to target US
voters with political advertisements.
The world's largest social media network is facing government scrutiny in Europe and the United States about a whistleblower's allegations that London - based consultancy Cambridge Analytica improperly accessed user information to
build profiles on American
voters that were later used to help elect US President Donald Trump in 2016.