She offers advice on designing a successful website,
building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.
You can do well, that is, if you've
built a mailing list of fans and know how to contact them!
Email Marketing for Authors: It's a good idea to
build a mailing list of your readers.
It's a great way to
build a mailing list of «hot» prospects (and get access to that book buyer data that Amazon guards) while providing a real service to readers.
I'm
building a mailing list of readers.
Maintain a laser focus on
building mailing lists of interested readers and then nurture the relationship so that those readers become fans, ready to rush to the online store to purchase new books when they are released (and apt to proselytize to their family and friends, too).
It's totally worth
building a mailing list of new and existing customers, so you can remind everyone that you're available for hire.
Not exact matches
At other times
of year,
building a
mailing list can be difficult.
One
of the biggest benefits
of focusing on email marketing and
building your own
mailing lists is that YOU become your greatest opportunity.
Even if your
mailing list is opt - in and has been painstakingly
built up over time, there is still a danger
of your message being labeled spam by anyone who forgot they agreed to receive updates.
Duties include running cellar door,
building our wine club
mailing list, managing small on - site events for public and trade, occasional off - site events (eg Taste
of Tasmania) including occasional interstate travel.
And despite the demonstrated power
of online fundraising, plenty
of nonprofits continue to use direct
mail because it still works for them (though a new group would probably want to skip
mail and go straight to
building an online
list).
Shapps had begun sending out recruitment emails to the party's
mailing list in the summer
of 2013, hoping to
build a centrally controlled base
of activists who could be deployed to marginal constituencies.
Caro said in an interview that she did a wide range
of work under the two contracts, from promoting parks properties on her company's
mailing list and social media to running a veterans» salute that involved purchasing and installing 1,500 flags in front
of a county
building.
This is a perfect for you to
build your
mailing list or offer a free eBook on the front
of your Facebook page.
Gotham will
build profiles
of public information from social networks,
mailing lists, marketing surveys, marriage and divorce records, government census records, real estate
listings and personal and business websites.
My own story is that I had a
mailing list of 7,000 subscribers in 2006 that I just let die because I felt I was changing to journalism, didn't have the time to maintain it, etc, and now I'm having to
build up from scratch again.
We're all about the book sales,
of course, but one
of our group pointed out that while sales are lovely, we might get better results if we focused on
building our
mailing lists, rather than direct sales, because:
She pairs this with email marketing (giving free downloads
of her book to those who sign up to her sizable
mailing list) to
build her audience.
I will be covering the basic process
of writing a novel, proofreading, copy editing, developmental editing, cover design, formatting for paperbacks and the various ebook formats, ebook and paperback distribution and all sorts
of good stuff I've learned about marketing — including how to use Amazon categories to increase your visibility, how to to
build your
mailing list, how to get reviews, how to use Facebook ads, running giveaways and contests, and much more.
One
of the key ways to
build your author platform is by creating a
mailing list of your greatest fans.
You can
build your
list through
mailing swaps with other authors, putting your opt - in information in the front and back matter
of your books, and by sending ad traffic directly to a sign - up page (something which you can now create in Mailchimp so its super easy to do).
The rub,
of course, is that
mailing lists are slow to
build, just as they take time and effort to maintain.
By Marcy Kennedy (@MarcyKennedy) One
of the almost universal pieces
of advice we hear as indie authors is that we need to
build a newsletter
mailing list.
The
mailing list is an essential component
of author profile -
building and book promotion.
Building your author
mailing list is a key aspect
of establishing a long term platform as an author.
By the end
of the workshop, you'll have a fully - functional
mailing list, know how to encourage folks to join and understand how to send out relationship -
building updates
The best way to
build this is to have a free promotion on your ebook (or even better, have a book permafree), and in the very front
of it have a graphic leading people to sign up for your
mailing list.
Get an avalanche
of reviews from real readers for free AND
build your
mailing list at the same time!
Per your question about the mechanics
of building a
mailing list, the two proven keys are giving away an irresistible incentive
of free content and making email signups the # 1 focus on your website.
In this short guide you'll discover: - How to set up your account and start your first
list - How to
build various types
of signup forms - How to
build your first campaign - How to understand analytics - Ideas for
building your
mailing list - General tips and do's and don'ts for writing your campaigns - Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start
building you some new skills.
In this video podcast, I'll walk you throw the websites
of several fiction authors to show you four mistakes you need to avoid when
building your email
mailing list.
How do I
build a platform
mailing list without hiring someone to sell me, so called active
lists of senior names?
There is some criticism
of building an author
mailing list through giveaways.
[Ed note: Cooper primarily uses targeted marketing through her Facebook page where she has 39,000 likes, plus email marketing (giving free downloads
of her book to those who sign up to her sizable
mailing list) to
build her audience.]
In the early stages
of building the author
mailing list, do not give away your own work.
Offering the book (or sample chapters
of it) for free is a great strategy to generate leads and
build a
mailing list that you can communicate with later.
In an exclusive interview with us, he explains how he was able to
build an author
mailing list of 10,000 readers, from scratch, in less than a week.
Thinking you might want to take advantage
of the powerful sales - driving, reputation -
building engines that mass
mailing lists promise to be?
They did competitions, they did Facebook ads, they did
mailing list swaps, and huge variety
of schemes which concentrated on fast tracking their
mailing list building.
So therefore the conclusion must be that
mailing list don't work, that people are getting too much email, because some people responded to their emails telling the author so, and therefore that means
list building is a thing
of the past.
It's important to think
of how you can attract visitors to your site and convince them to provide their e-mail addresses in order to start
building a
mailing list — which will act as your most powerful marketing tool.
Also, we're interested in helping authors who have long - term goals
of building their
mailing list and who understand that even though our methods are faster and easier than what authors can do on their own, it is still a gradual process that takes time.
Most
of you already have good, functional
mailing lists of followers — a
built - in market for your work.
The most important thing I can do is continue my well - targeted, low cost / high yield advertising,
build a
mailing list (yeah, that cool box that popped up and asked for your e-mail address gets you a front row seat to all the wonders I have in store for the reading public), and
of course...
Because the road to a long and healthy writing career starts with gathering a tribe
of fans, many author websites focus on
building a
mailing list rather than making an immediate sale.
The prime purpose
of a website for an author just getting going is to
build their
mailing list, so their reader magnet should usually be the first thing visitors see
- How to set up your account and start your first
list - How to
build various types
of signup forms - How to
build your first campaign - How to understand analytics - Ideas for
building your
mailing list - General tips and do's and don'ts for writing your campaigns - Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms
by Nina Amir Despite much talk about
building author platform on social networks, the number
of fans and followers you attract on Twitter, Google Plus or Facebook can't match the power
of a large
mailing list when it comes to marketing your ebook.
If you are serious about
building an audience online, then one
of the essential components you need is an email
mailing list.